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Annie Chen

Dr Annie Chen

Reader in Marketing and Tourism Management

  • About

    Qualifications

    • 2012: PhD in Management (Marketing Group), Ming-chuan University, Taïwan
    • 2006: MBA in International Management, Royal Holloway, University of London
    • 2005: BA in Applied English, Ming-chuan University, Taïwan

  • Faculty

    Department of Management

    Sheffield Business School

    2014: Promoting Open Innovation through Financial Investment and Importing External Technology, Ministry of Science and Technology, Taiwan, Taïwan

    2012: Luxury Restaurants Stimuli's Influences on Diners' Emotions and Loyalty, National Science Council, Taiwan, Taïwan

    2011: Sales Management Controls and Salespeople's Goal Orientation's Influences on New Product Sales Performance, National Science Council, Taiwan, Taïwan

    2010: The Relationships between Human-Pet Relationships and Owners' Pet Product Consumption Behavior· A Cross Cultural Study, National Science Council, Taiwan, Taïwan

    Marketing

  • Publications

    Journal article: CHEN, A. Chen, A. Peng, N. Hung, K. (2015), 'Strategic management of salespeople when promoting new products', European Journal of Marketing, vol 49, no 9/10, pp. 1616-1644

    Journal article: CHEN, A. Ming Lim, Dr Joana Cesar Machado an, D. Peng, N. Chen, A. (2015), 'Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge', Marketing Intelligence and Planning, vol 33, no 2, pp. 179-196

    Journal article: CHEN, A. Peng, N. Hung, K. (2015), 'Managing salespeople strategically when promoting new products—Incorporating market orientation into a sales management control framework', Industrial Marketing Management, vol 47, pp. 147-155

    Journal article: WONG, J. LI, T. CHEN, A. PENG, N. (2015), 'Examining tourism trade show visitors' hotel voucher purchase behavior and repurchase intention', Tourism Analysis

    Journal article: CHEN, A. HUNG, K. PENG, N. (2014), 'Developing a pet owners' tourism constraints scale', International Journal of Tourism Research, vol 16, no 4, pp. 315-324

    Journal article: WONG, J. LI, T. CHEN, A. PENG, N. (2014), 'Tourism Trade Show Environment and Visitors' Emotion', Advances in Consumer Research, vol 22-B

    Journal article: CHEN, A. PENG, N. (2014), 'Digital literacy, flow experiences, and elderly gamers' mobile application usage behavior', Advances in Consumer Research, vol 26-A

    Journal article: CHEN, A. PENG, N. (2014), 'Examining Chinese Consumers' Intention to Purchase Luxury Group Package Tours', Advances in Consumer Research, vol 15-G

    Journal article: CHEN, A. PENG, N. HUNG, K. (2013), 'Taking dogs to tourism activities: Incorporating attachment into a pet-related constraint-negotiation model', Journal of Hospitality and Tourism Research

    Journal article: CHEN, A. HUNG, K. PENG, N. (2013), 'Examining consumers' intention to purchase luxury goods and counterfeits', Advances in Consumer Research, vol 18-D

    Journal article: CHEN, A. PENG, N. (2013), 'Goal-orientation theory and elderly consumers' intentions to use mobile applications', Advances in Consumer Research, vol 03-A

    Journal article: CHEN, A. PENG, N. HUNG, K. (2013), 'Taking dogs to tourism activity', Tourism Analysis, vol 18, no 2, pp. 207-214

    Journal article: CHEN, A. PENG, N. (2012), 'Taking dogs to tourism activities: Examining a pet-related constraints negotiation model', Advances in Consumer Research, vol 1.11.1

    Journal article: CHEN, A. PENG, N. HUNG, K. (2012), 'A cluster analysis examination of pet owners' consumption values and behavior-Segmenting owners strategically', Journal of Targetting, Measurement and Analysis for Marketing, vol 20, pp. 117-132

    Journal article: CHEN, A. HUNG, K. PENG, N. HACKLEY, C. TIWSAKU, R. CHOU, C. (2012), 'Antecedents of luxury brand purchase intention', Journal of Product and Brand Management, vol 20, no 6, pp. 456-467

    Journal article: CHEN, A. PENG, N. (2011), 'Consumer perspectives of cultural branding: The case of Burberry in Taiwan.', Journal of Brand Management, vol 19, pp. 318-330

    Journal article: PENG, N. PENG, H. CHEN, A. (2011), 'Whose bandwagon is it anyway? Empirical research from Taiwanese (R.O.C.) magistrates', Taiwan Journal of Democracy, vol 7, no 1, pp. 115-134

    Journal article: CHEN, A. PENG, N. HACKLEY, C. (2008), 'Image building in Taiwanese political advertising: exploring how audiences evaluate celebrity endorsement and emotional appeals in political advertisements', Taiwan Journal of Democracy, vol 4, no 1, pp. 113-133

    Journal article: CHEN, A. PENG, N. HACKLEY, C. (2008), 'Evaluating service marketing in airline industry and its influence on student passengers' purchasing behaviour-using Taipei-London route as an example', Journal of Travel and Tourism Marketing, vol 25, no 1, pp. 149-160

    Conference Paper: CHEN, A. PENG, N. HUNG, K. (2014), 'Managing sales teams strategically when promoting new products - incorporating market orientation into a sales management control framework'. Paper presented at Global Marketing Conference

    Conference Paper: CHEN, A. PENG, N. (2014), 'Nature relatedness, state of flow, and Chinese tourists' adventure tourism revisit intention'. Paper presented at Global Marketing Conference, Singapore

    Conference Paper: CHEN, A. PENG, N. (2014), 'Examining Chinese tourists' nature-based tourism participation behavior: Incorporating environmental attitude into a constraint-negotiation model'. Paper presented at Global Marketing Conference, Singapore

    Conference Paper: CHEN, A. WONG, J. LI, T. (2014), 'Tourism Trade Show Environment and Visitors' Emotion'. Paper presented at Advances in Consumer Research, Balitimore, USA

    Conference Paper: CHEN, A. (2014), 'Digital literacy, flow experiences, and elderly gamers' mobile application usage behavior'. Paper presented at Advances in Consumer Research, Baltimore, USA

    Conference Paper: CHEN, A. (2014), 'Examining Chinese Consumers' Intention to Purchase Luxury Group Package Tours'. Paper presented at Advances in Consumer Research, Baltimore, USA

    Conference Paper: CHEN, A. PENG, N. (2014), 'Mazu pilgrimage Tourism: Incorporating religiousness into a modified flow model '. Paper presented at Promoting and Experiencing Religious Tourism and Pilgrimage, Hungary, Veszprem

    Conference Paper: CHEN, A. WONG, J. LI, T. PENG, N. (2014), 'Tourism trade show environment and visitors' emotion'. Paper presented at International Service Research Conference, Thessaloniki, Greece

    Conference Paper: CHEN, A. PENG, N. (2013), 'Examining Chinese consumers' intention to purchase luxury group package tours'. Paper presented at Consumer Behaviour in Tourism Studies, Brunico-Bruneck, Italy

    Conference Paper: CHEN, A. PENG, N. (2013), 'Examining consumers' intention to purchase luxury goods and counterfeits'. Paper presented at Advances in Consumer Research, Chicago, USA

    Conference Paper: CHEN, A. PENG, N. HUNG, K. (2013), 'Goal-orientation theory and elderly consumers' intentions to use mobile applications'. Paper presented at Advances in Consumer Research, Chicago, USA

    Conference Paper: CHEN, A. PENG, N. (2013), 'Young Chinese consumers' luxury hotel preference and purchase intention'. Paper presented at World Marketing Congress, Australia

    Conference Paper: CHEN, A. PENG, N. HUNG, K. (2013), 'The influence of personal values and pet attachment on owners' pet products purchase behavior '. Paper presented at World Marketing Congress, Australia

    Conference Paper: CHEN, A. WONG, J. LI, T. PENG, N. (2013), 'Examining supporting services' influence on tourism trade show visitors' consumption behavior '. Paper presented at International Association for Tourism Economics, Slovenia

    Conference Paper: CHEN, A. PENG, N. (2013), 'Applying the theory of value-attitude-behavior to young Cantonese (HK) consumers' intent to purchase luxury brands'. Paper presented at AM's Brand, Identity and Corporate Reputation Conference SIG, Oporto, Portugal

    Conference Paper: CHEN, A. PENG, N. HUNG, K. (2013), 'Luxury Restaurant Consumption-Examining Consumers' Intention to Dine at Michelin-Starred Restaurants'. Paper presented at AM's Brand, Identity and Corporate Reputation Conference SIG, Oporto, Portugal

    Conference Paper: CHEN, A. PENG, N. (2012), 'Taking dogs to tourism activities: Examining a pet-related constraints negotiation model'. Paper presented at Advances in Consumer Research, Vancouver, Canada

    Conference Paper: CHEN, A. PENG, N. (2012), 'Applying the theory of value-attitude-behavior to young Chinese consumers' intent to purchase luxury brands'. Paper presented at Global Business Conference, Croatia

    Conference Paper: CHEN, A. HUNG, K. PENG, N. (2012), 'Proposing a Model to Examine sales Forces' Perfonnance when SeIling New Product'. Paper presented at Global Marketing Conference, Seoul, Korea

    Conference Paper: CHEN, A. WONG, J. LI, T. PENG, N. (2012), 'Factors Influencing Consumers' Purchasing Behavior during Tourism Exhibition'. Paper presented at Global Marketing Conference, Seoul, Korea

    Conference Paper: CHEN, A. HUNG, K. PENG, N. (2012), 'Developing a scale for constraints to take pets to tourism activities'. Paper presented at Academy of Marketing Conference: Tourism SIG, University of Exeter, Exeter, UK

    Conference Paper: CHEN, A. WONG, J. LI, T. PENG, N. (2012), 'Examining price sensitivity and deal proneness' influences on consumers' purchasing behaviour'. Paper presented at Academy of Marketing Conference: Tourism SIG, University of Exeter, Exeter, UK

    Conference Paper: CHEN, A. HUNG, K. PENG, N. (2011), 'Planned Leisure Intention for British and Taiwanese Pet Owners'. Paper presented at World Research Summit for Tourism and Hospitality Conference, HK

    Conference Paper: CHEN, A. HUNG, K. PENG, N. (2011), 'Why Can't Snoopy Come? Leisure Constraints for Pet Owners'. Paper presented at Leisure Studies Association, Southampton, UK

    Conference Paper: CHEN, A. HUNG, K. PENG, N. (2010), 'Antecedents of Luxury Brand Purchase Intention-A Key Empirical Relationships and Moderating Variables'. Paper presented at Global Marketing Conference, Tokyo, Japan

    Conference Paper: CHEN, A. HUNG, K. PENG, N. (2010), 'An Exploratory Analysis of the Links between Human-Pet Relationship and Consumer Behaviour'. Paper presented at European Conference of the Association for Consumer Research, Royal Holloway, University of London, Surrey, UK

    Conference Paper: CHEN, A. HUNG, K. PENG, N. (2010), 'Luxury Brand Consumption: Re-examining the Brand Luxury Index in an Asian Context'. Paper presented at 6th International AM's Brand, Identity and Corporate Reputation Conference SIG, Brand New Territory: Brand Leadership, Relevancy and Practice in Dynamic Environment, ESADE, Barcelona Spain

    Conference Paper: CHEN, A. HUNG, K. PENG, N. (2010), 'The Coattail Effect and the Permanent Political Party Campaign -Empirical Research from Taiwan'. Paper presented at Political Studies Association Conference, Political and Democratic Development in Taiwan in the Twenty First Century, Edinburgh, UK

    Conference Paper: CHEN, A. PENG, N. HACKLEY, C. (2009), 'The Social Context of Postmodem Pet Research: A Review and Framework for the Future'. Paper presented at Academy of Marketing Conference, Consumer Behaviour, Leeds Metropolitan University, UK

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