About

Qualifications

• 2011: PhD, University of Hull
• 2005: MPhil, University of Hull
• 2000: PgDip Higher Education, Sheffield Hallam University, United Kingdom
• 1997: MSc International Marketinig, Sheffield Hallam University, United Kingdom
• 1995: CIM Diploma in Marketing, Chartered Institute of Marketing (CIM), United Kingdom
• 1995: BA (Hons) Business Studies, Sheffield Hallam University, United Kingdom

Programme or Unit leadership

Course Leader

• 1998: , University of Manchester, United Kingdom
• 1998: , University of Manchester, United Kingdom

Senior University leadership or strategic project role

Strategic project role

• 2013 to 2015: , University of Manchester, United Kingdom
• 2013 to 2015: , University of Manchester, United Kingdom
• 2012 to 2015: , University of Manchester, United Kingdom
• 2008: , University of Hull, United Kingdom
• 2003 to 2007: , University of Hull, United Kingdom

Validation Panel Member

Internal validation panel member

• 2013 to 2015: , University of Manchester, United Kingdom

Research

• The influence of marketing and sales communication on consumer judgements and decision-making
• The psychology of consumer judgements and decision-making

Teaching

Department of Management

Sheffield Business School

Publications

A list of publications is available from the institutional repository, SHURA

Journal article: GANZ, B. GRIMES, A. (2017), 'Being Specific, Being Credible: The influence of claim specificity on claim credibility in green advertising', Journal of Advertising Research

Journal article: GRIMES, A. MEDWAY, D. FOOS, A. GOATMAN, A. (2015), 'Impact bias in student evaluations of higher education', Studies in Higher Education, pp. 1-18

Journal article: STAFFORD, T. GRIMES, A. (2012), 'Memory enhances the mere exposure effect', Psychology and Marketing, vol 29, no 12, pp. 995-1003

Journal article: WILLIAMS, R. GRIMES, A. (2010), 'Involvement and the influence of online third-party endorsements', International Journal of Internet Marketing and Advertising, vol 6, no 1, pp. 65-84

Journal article: GRIMES, A. (2008), 'Towards an integrated model of low attention advertising effects: A perceptual-conceptual framework', European Journal of Marketing, vol 42, no 1/2, pp. 69-86

Journal article: GRIMES, A. KITCHEN, P. (2007), 'Researching Mere Exposure Effects to Advertising: Methodological Implications & Approaches', International Journal of Market Research, vol 49, no 2, pp. 191

Journal article: KITCHEN, P. SPICKETT-JONES, J. GRIMES, A. (2007), 'Inhibition of Brand Integration Amid Changing Agency Structures', Journal of Marketing Communications, vol 13, no 2, pp. 149-168

Journal article: WILLIAMS, R. RATTRAY, R. GRIMES, A. (2007), 'Online accessibility and information needs of disabled tourists: A three country hotel sector analysis', Journal of Electronic Commerce Research, vol 8, no 2, pp. 157-162

Journal article: GRIMES, A. DOOLE, I. KITCHEN, P. (2007), 'Profiling the capabilities of SMEs to compete internationally', Journal of Small Business and Enterprise Development, vol 14, no 1, pp. 64

Journal article: GRIMES, A. (2006), 'Are we listening and learning? Understanding the nature of hemispheric lateralisation and its application to marketing', International Journal of Market Research, vol 48, no 4, pp. 439-458

Journal article: WILLIAMS, R. RATTRAY, R. GRIMES, A. (2006), 'Meeting the Online Needs of Disabled Tourists: An Assessment of UK Hotel Websites', International Journal of Tourism Research, vol 8, no 1, pp. 59-73

Journal article: DOOLE, I. GRIMES, A. DEMACK, S. (2006), 'An exploration of the management practices and processes most closely associated with high levels of export performance in SME’s', Marketing Intelligence and Planning, vol 24, pp. 632

Journal article: GRIMES, A. DOOLE, I. (1998), 'Exploring the Relationships between Colour and Branding: A cross-cultural comparison of the UK and Taiwan', Journal of Marketing Management, vol 14, no 7

Conference Paper: GRIMES, A. STAFFORD, T. ROPER, S. (2017), 'Brief encounters with the discarded, degraded and different'. Paper presented at 12th Global Brand Conference, Kalmar, Sweden

Conference Paper: GRIMES, A. STAFFORD, T. ROPER, S. (2016), 'Ambient Rubbish: Examining the attitudinal impact of incidental exposure to brand litter (part II)'. Paper presented at 11th Global Brand Conference, Bradford, UK

Conference Paper: BANISTER, E. PIACENTINI, M. GRIMES, A. (2015), 'Identity refusal and the non-drinking self'. Paper presented at Association of Consumer Research North American Conference, New Orleans, USA

Conference Paper: GRIMES, A. STAFFORD, T. ROPER, S. (2015), 'Ambient Rubbish: Examining the attitudinal impact of incidental exposure to brand litter (part I)'. Paper presented at 10th Global Brand Conference, Turku, Finland

Conference Paper: BANISTER, E. PIACENTINI, M. GRIMES, A. (2015), 'Identity refusal: Developing and conceptualizing non-identity'. Paper presented at Interpretive Consumer Research Conference, Edinburgh, UK

Conference Paper: BANISTER, E. GRIMES, A. PIACENTINI, M. (2013), '“I feel like they’re going to think I’m boring”: Stereotype threat and the experiences of non-drinking students'. Paper presented at European Conference of the Association for Consumer Research, Barcelona, Spain

Conference Paper: STAFFORD, T. GRIMES, A. PERKINS, C. (2009), 'The Nonconscious Mere Exposure Effect with Brand Logos: Real but Elusive'. Paper presented at 21st Annual Convention of the Association for Psychological Science, San Francisco, USA

Conference Paper: GRIMES, A. BARKER, R. ELLIOTT, D. (2006), 'Creating and activating brand meaning in consumer decisions: Integrating critical brand stimuli through-the-line'. Paper presented at European Adverstising Academy 5th International Conference on Research in Advertising (ICORIA), Bath, UK

Conference Paper: GRIMES, A. DOOLE, I. (2001), 'Profiling the capabilities of SMEs to compete in international markets'. Paper presented at Small Business and Enterprise Development Conference, Leicester, UK

Conference Paper: GRIMES, A. DOOLE, I. (1998), 'xploring the Relationships between Colour and Branding: A cross-cultural comparison of the UK and Taiwan'. Paper presented at Academy of Marketing Conference, Sheffield, UK

Other: GRIMES, A. (2008), 'Review: Emotions, Advertising & Consumer Choice. Hansen F & Christensen S. R. (Eds)'

Other activities

External Responsibilities

• 2013 to 2014: , University of Manchester, United Kingdom
• 2012 to 2013: , University of Manchester, United Kingdom

Award

• 2017: Commendation for highly effective PG teaching, Manchester Business School, United Kingdom
• 2014: Nominated for a University Teaching Award, Manchester Business School, United Kingdom
• 2013: Commendation for highly effective MBA teaching, Manchester Business School, United Kingdom
• 2007: University Teaching Fellowship Award, University of Hull, United Kingdom

Research funding or grant

• 2014: Manchester Business School for research into the incidental exposure effects of brand litter, Manchester Business School, United Kingdom
• 2013: Seed funding from Manchester Business School for research into the impact of green advertising claims on consumer judgements and attitudes, Manchester Business School, United Kingdom
• 2012: Seed funding from Manchester Business School for research into the impact bias in student evaluations of Higher Education, Manchester Business School, United Kingdom
• 2005: Shopper Insights Ltd. for a theoretical review of non-conscious processing effects in marketing communication, Shopper Insights Ltd, United Kingdom

Postgraduate supervision

Completed supervisions

• 2013:PhD Supervisions (3 students)