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Carmel O'Toole

Carmel O'Toole

Senior Lecturer in Media and Public Relations

  • Research

    Research projects include collaborative work with Sheffield Hallam's Centre for Regional Economic and Social Research, (CRESR) for the Big Lottery Fund, evaluating media and social media activity around a rural community regeneration project. This was filmed by BBC1 for the series 'Village SOS.'

    For two years, (2014/15) I've also been involved with CRESR in ongoing analysis of media coverage around Holocaust Memorial Day.

    I am also involved in research into the impact of social media on crisis communications models, and exploring the effects of central government austerity cuts on public sector communications.

  • Publications


    O'Toole, C., & Roxan, A. (2019). Local Democracy, Journalism and Public Relations: The changing dynamics in local media and public sector communications. Routledge.


    Wells, P., Hickman, P., Dayson, C., Walshaw, A., Batty, E., Gore, T., ... O'Toole, C. (2012). Village SOS Project Evaluation. Centre for Regional Economic and Social Research, Sheffield Hallam University.

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