Senior Lecturer Carmel O'Toole FHEA, MCIPR , MPRCA
Senior Lecturer Public Relations
Summary
I teach Public Relations specialising in crisis communications, media and community relations, and strategy planning
About
I am a journalist and public relations practitioner of over 30 years experience, and now a Senior Lecturer in Public Relations. My research interests span media and democracy, crisis communications and diversity and social mobility in the PR industry.
Teaching
Department of Media Arts and Communication
College of Social Sciences and Arts
Subject Area
Journalism and PR
Courses
BA Hons Journalism, PR with Media and MA in Public Relations.
Modules
Reputation Issues and Crisis Management & PR Specialisms.
Research
New book proposal re government crisis communications, BAME diversity in Public Relations with the PRCA and Leeds Beckett University.
Featured Projects
1. https://www.linkedin.com/in/carmel15?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BTSERoLxQTFigm6C0VDFm0g%3D%3D
2. https://www.linkedin.com/in/carmel15?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BTSERoLxQTFigm6C0VDFm0g%3D%3D
3. https://theconversation.com/grenfell-tower-warnings-might-have-been-heard-if-not-for-the-collapse-of-local-journalism-117427
Collaborators and Sponsors
Routledge and Adrian Roxan.
Publications
Books
O'Toole, C., & Roxan, A. (2019). Local Democracy, Journalism and Public Relations: The changing dynamics in local media and public sector communications. Routledge.
Reports
Wells, P., Hickman, P., Dayson, C., Walshaw, A., Batty, E., Gore, T., ... O'Toole, C. (2012). Village SOS Project Evaluation. Centre for Regional Economic and Social Research, Sheffield Hallam University. https://www.shu.ac.uk/centre-regional-economic-social-research/publications/village-sos-project-evaluation
Other activities
Elected member of the Public Relations Communications Association, National Council, Vice Chair of the Accessibility and Inclusion working group.