Carmel O'Toole

Senior Lecturer Carmel O'Toole FHEA, MCIPR , MPRCA

Senior Lecturer Public Relations


I teach Public Relations specialising in crisis communications, media and community relations, and strategy planning


I am a journalist and public relations practitioner of over 30 years experience, and now a Senior Lecturer in Public Relations. My research interests span media and democracy, crisis communications and diversity and social mobility in the PR industry.


Department of Media Arts and Communication

College of Social Sciences and Arts

Subject Area

Journalism and PR


BA Hons Journalism, PR with Media and MA in Public Relations.


Reputation Issues and Crisis Management & PR Specialisms.



O'Toole, C., & Roxan, A. (2019). Local Democracy, Journalism and Public Relations: The changing dynamics in local media and public sector communications. Routledge.


Wells, P., Hickman, P., Dayson, C., Walshaw, A., Batty, E., Gore, T., ... O'Toole, C. (2012). Village SOS Project Evaluation. Centre for Regional Economic and Social Research, Sheffield Hallam University.

Other activities

Elected member of the Public Relations Communications Association, National Council, Vice Chair of the Accessibility and Inclusion working group.

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