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David Strafford MSc


David is an Events Management lecturer at one of the UK’s leading Business Schools, Sheffield Business School, at Sheffield Hallam University, teaching Undergraduate students everything from Marketing to Finances to Project Management.  He also oversees final year research students. He has recently finished his Masters in International Events & Conference Management, and a PG Cert in Learning and Teaching in Higher Education.  He is researching the use of social media in teaching and manages a project called #SHUeventschat on Twitter, which engages with students in our Events course outside of the traditional teaching space, and also encourages student professionalism on social media platforms.



  • 2013: MSc International Events & Conference Management, Sheffield Hallam University, United Kingdom
  • 1995: BA Dual Hons Economics & Politics, University of Sheffield, United Kingdom

Member of professional body


  • 2017: , Institution of Occupational Safety and Health (IOSH), United Kingdom
  • 2017: , Higher Education Academy (HEA), United Kingdom


Department of Service Sector Management

Sheffield Business School

Events Management


Journal articles

Strafford, D., Crowther, P., & Schofield, P. (2018). Enlivenment and the Gruffalo; the unfolding story of events in destination shopping centres. International Journal of Event and Festival Management, 9 (2).

Book chapters

Crowther, P., & Strafford, D. (2018). Experiences in destination shopping centres. In Sustainable Customer Experience Design.

Strafford, D. (2014). Community Outcomes. In Strategic Event Creation. Oxford: Goodfellow Publishers Ltd


Strafford, D. (2016). The growth of Retail Event Tourism.

Strafford, D. (2016). Using Twitter polls for student engagement.

Strafford, D. (2014). The value of gaining experience alongside your Event Management degree.

Other activities


  • 2017: Inspirational Teaching Award, Higher Education Academy (HEA)

HEA fellow or senior fellow

  • 2017: Fellow of HEA, Higher Education Academy (HEA)

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