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James Ellerby MSc

Senior Lecturer


With over 20 years experience in the hospitality industry, spanning both sides of the Atlantic, I have worked for independent, national and international companies within the hotel, restaurant and bar sectors. I have held senior management positions within well established brands and also run my own company as a consultant, working with numerous hospitality businesses.

My area of expertise has always been food and beverage service focused, both vocationally in my operational roles and consultancy, and also throughout my academic career. My main research interests are currently concentrated on the factors which best influence restaurant success.



  • 2015: MSc Organisation Development & Consultancy, Sheffield Hallam University, United Kingdom
  • 2001: Bachelor of Science, Hospitality Management, Sheffield Hallam University, United Kingdom
  • 2017 to date: Doctor of Philosophy, Hospitality, University of Surrey, United Kingdom

Developing CPD activities or exec ed programs


  • 2017: , University of Surrey

Industry Projects

  • 2017: , Sheffield Hallam University, United Kingdom
  • 2016: , Sheffield Hallam University, United Kingdom

Internal Leadership position with external engagement

Student/ industry engagement events

  • 2018: , Sheffield Hallam University, United Kingdom
  • 2017: , Sheffield Hallam University, United Kingdom

Knowledge Transfer

Erasmus exchange

  • 2018: , Haaga-Helia University of Applied Sciences, Finland
  • 2016: , Dania Academy of Higher Education, Denmark

Member of professional body


  • 2017: , Higher Education Academy (HEA), United Kingdom
  • 2001: , Institute of Hospitality

Senior Lecturer

Teaching expertise

  • Hospitality Business Management


  • Exploring success factors in independent restaurants


Department of Service Sector Management

Sheffield Business School



Conference papers

Ellerby, J. (2018). Experiential learning as a tool for inspiring hospitality students in higher education. In EuroCHRIE 2018, Dublin, Ireland, 6 November 2018 - 9 November 2018.

Ellerby, J. (2016). How core values inspire success in independent restaurants. CHME Conference.

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