Jayne Wilson
Principal Lecturer
Summary
Jayne specialises in strategy development, marketing planning and project evaluation. Jayne has been recently involved in the delivery of national training programmes for Sport England in the use of the Active People and Market Segmentation Data and has led the development of a number of sport and active recreation strategies for local authority partners.
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About
Jayne also delivers a wide range of continuing professional development (CPD) activity to colleagues within the sport and active recreation sector.
Research interests and expertise
Strategic planning
Marketing planning
Performance management and quality frameworks
Use of sport’s participation and market segmentation data
Facility development and management
Work areas and key skills
Developing training programmes and modules – e.g. data usage, marketing
Project management (Prince 2 qualified)
Developing funding bids / supporting local planning / policy development
Strategy development
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Research
- Sport Industry Research Centre
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Publications
Journal articles
Griffiths, K., Bullough, S., Shibli, S., & Wilson, J. (2017). The impact of engagement in sport on graduate employability: implications for higher education policy and practice. International Journal of Sport Policy and Politics, 9 (3), 431-451. http://doi.org/10.1080/19406940.2017.1359648
Bullough, S., Moriarty, C., Wilson, J., & Panagouleas, T. (2010). The nature of latent demand compared to expressed demand using active people 2. International Journal of Sport Policy and Politics, 4 (1), 39-54.
Book chapters
Gregory, M., & Wilson, J. (2018). Monitoring and evaluation. In Wilson, R., & Platts, C. (Eds.) Managing and Developing Community Sport. (pp. 213-235). London: Routledge: https://www.taylorfrancis.com/books/e/9781317201106