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Jeanette Baker

Principal Lecturer


About

Qualifications

  • 2006: MA Research Methods, Sheffield Hallam University, United Kingdom
  • 1997: MA Marketing Management, Manchester Metropolitan University
  • 1990: PGD Marketing, Sheffield Hallam University, United Kingdom
  • 1989: HND Business Studies, Sheffield City Polytechnic, United Kingdom
  • 2005 to date: Fellow - Higher Education Academy, Sheffield Hallam University, United Kingdom

Consultancy

Other

  • 2017 to 2018: , Sheffield Hallam University, United Kingdom

Developing CPD activities or exec ed programs

Teaching innovation

  • 2017: Simulation use in module delivery, Sheffield Hallam University, United Kingdom

Internal Leadership position with external engagement

Student/ industry engagement events

  • 2017: , Sheffield Hallam University, United Kingdom
  • 2010 to 2017: , Sheffield Hallam University, United Kingdom

Member of professional body

Membership

  • 2017: , Higher Education Academy (HEA), United Kingdom

Professional body activity related to teaching

Other

  • 2017: , Sheffield Hallam University, United Kingdom

Principal Lecturer

Teaching expertise

  • Marketing

Research

  • Competitive Market Analysis

Industry Links

  • Social Cause company challenges

Teaching

Department of Management

Sheffield Business School

Marketing

2017 to present: Market & Digital Analysis, Sheffield Hallam University, United Kingdom

2012 to present: Advertising, Promotion & Creativity, Sheffield Hallam University, United Kingdom

2010 to present: Digital Marketing Communication Strategy, Sheffield Hallam University, United Kingdom

2005 to present: Understanding Markets, Sheffield Hallam University, United Kingdom

Publications

Book chapters

Baker, J. (2005). The Marketing Environment. In Understanding and Managing Customers. Pearson Education

Case studies

Baker, J., Zerguit, L., Pagdin, I., & Machon, J. (2017). LCFC - Against The Odds.Cranfield: The Case Centre.

Presentations

Revill, J., & Baker, J. (2019). The Fish Finger Sandwich - an inspiration. Presented at: Learning, Teaching & Student Experience Conference, Manchester, UK, 2019

Other activities

Honour

  • 2017: Inspirational Tutor, Sheffield Hallam University, United Kingdom
  • 2016: Inspirational Tutor, Sheffield Hallam University, United Kingdom

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