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Jeanette Baker

Principal Lecturer

  • About

    Qualifications

    • 2006: MA Research Methods, Sheffield Hallam University, United Kingdom
    • 1997: MA Marketing Management, Manchester Metropolitan University
    • 1990: PGD Marketing, Sheffield Hallam University, United Kingdom
    • 1989: HND Business Studies, Sheffield City Polytechnic, United Kingdom
    • 2005 to date: Fellow - Higher Education Academy, Sheffield Hallam University, United Kingdom

    Consultancy

    Other

    • 2017 to 2018: , Sheffield Hallam University, United Kingdom

    Developing CPD activities or exec ed programs

    Teaching innovation

    • 2017: Simulation use in module delivery, Sheffield Hallam University, United Kingdom

    Internal Leadership position with external engagement

    Student/ industry engagement events

    • 2017: , Sheffield Hallam University, United Kingdom
    • 2010 to 2017: , Sheffield Hallam University, United Kingdom

    Member of professional body

    Membership

    • 2017: , Higher Education Academy (HEA), United Kingdom

    Professional body activity related to teaching

    Other

    • 2017: , Sheffield Hallam University, United Kingdom

    Principal Lecturer

    Teaching expertise

    • Marketing

    Research

    • Competitive Market Analysis

    Industry Links

    • Social Cause company challenges

  • Teaching

    Department of Management

    Sheffield Business School

    Marketing

    2017 to present: Market & Digital Analysis, Sheffield Hallam University, United Kingdom

    2012 to present: Advertising, Promotion & Creativity, Sheffield Hallam University, United Kingdom

    2010 to present: Digital Marketing Communication Strategy, Sheffield Hallam University, United Kingdom

    2005 to present: Understanding Markets, Sheffield Hallam University, United Kingdom

  • Publications

    Case studies

    Baker, J. (2017). Leicester City Football Club from marketing, finance and strategy points of view.The Case Centre.

    Baker, J., Zerguit, L., Pagdin, I., & Machon, J. (2017). LCFC - Against The Odds.Cranfield: The Case Centre.

  • Other activities

    Honour

    • 2017: Inspirational Tutor, Sheffield Hallam University, United Kingdom
    • 2016: Inspirational Tutor, Sheffield Hallam University, United Kingdom

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