7cc3856d-5406-4c32-9cc1-e7998118c1ab

Skip to content

John Byrom PhD

  • About

    Qualifications

    • 2007: Post Graduate Certificate in University Learning and Teaching, University of Tasmania, Australia
    • 2006: Post Graduate Certificate in Professional Studies in Education, The Open University
    • 2005: Bachelor of Arts, The Open University
    • 2003: Diploma de Espanol como Lengua Extranjera, Spanish Ministry of Education, Spain
    • 2003: PhD - Marketing, Manchester Metropolitan University
    • 1998: BSc - Geography, University of Aberdeen

    Member of professional body

    Other

    • 2018: , Higher Education Academy (HEA), United Kingdom
    • 2018: , Royal Geographical Society (RGS-IBG), United Kingdom

    PG External Examiner

    Course

    • 2016: , Kingston University, United Kingdom
    • 2016: , Glasgow Caledonian University, United Kingdom
    • 2013: , Manchester Metropolitan University, United Kingdom
    • 2009 to 2013: , Singapore Polytechnic, Singapore

    Programme or Unit leadership

    Other

    • 2013 to 2016: , Manchester Business School, United Kingdom
    • 2012 to 2016: , Manchester Business School, United Kingdom
    • 2012 to 2017: , Singapore Polytechnic, Singapore
    • 2006 to 2011: , University of Tasmania, Australia

    Senior University leadership or strategic project role

    Member of University Governing Body

    • 2008 to 2009: , University of Tasmania, Australia
    • 2008 to 2009: , University of Tasmania, Australia

    Subject External Examiner

    External Examiner

    • 2012 to 2016: , Manchester Metropolitan University, United Kingdom

  • Teaching

    Dept Of Management

    Sheffield Business School

  • Publications

    Journal article: SKANDALIS, A. BANISTER, E. BYROM, J. (2016), 'Marketplace transformation of taste: insights from the Bridgewater Hall', Journal of Marketing Management, vol 32, no 9-10, pp. 926-943

    Journal article: SKANDALIS, A. BYROM, J. BANISTER, E. (2016), 'Paradox, tribalism and the transitional consumption experience: in light of post-postmodernism', European Journal of Marketing, vol 50, no 7-8, pp. 1308-1325

    Journal article: LEWIS, G. BYROM, J. GRIMMER, M. (2015), 'Collaborative marketing in a premium wine region: the role of horizontal networks', International Journal of Wine Business Research, vol 27, no 3, pp. 203-219

    Journal article: SKANDALIS, A. BANISTER, E. BYROM, J. (2015), 'Toward a spatial theory of taste formation', Advances in Consumer Research, vol 43, pp. 404-408

    Journal article: SKANDALIS, A. BYROM, J. BANISTER, E. (2015), 'Brand scouting: value co-creation in the Football Manager community', Advances in Consumer Research, vol 43, pp. 409-414

    Journal article: PAL, J. MEDWAY, D. BYROM, J. (2011), 'Deconstructing the notion of blame in corporate failure', Journal of Business Research, vol 64, no 10, pp. 1043-1051

    Journal article: BYROM, J. (2010), 'Commentary - International trends in city management: views from around the editorial board', Journal of Town and City Management, vol 1, no 1, pp. 15-16

    Journal article: BYROM, J. LEHMAN, K. (2009), 'Coopers Brewery: heritage and innovation within a family firm', Marketing Intelligence and Planning, vol 27, no 4, pp. 516-523

    Journal article: COCA-STEFANIAK, J. PARKER, C. QUIN, S. RINALDI, R. BYROM, J. (2009), 'Town centre management models: a European perspective', Cities, vol 26, no 2, pp. 74-80

    Journal article: EVANS, J. BRIDSON, K. BYROM, J. MEDWAY, D. (2008), 'Revisiting retail internationalisation: drivers, impediments and business strategy', International Journal of Retail and Distribution Management, vol 36, no 4, pp. 260-280

    Journal article: PARKER, C. YUSTE GIMENEZ, R. COCA-STEFANIAK, J. BYROM, J. (2007), 'Perceptions of the Andalusian independent retail sector', International Journal of Business and Globalisation, vol 1, no 1, pp. 125-142

    Journal article: PAL, J. MEDWAY, D. BYROM, J. (2006), 'Analysing retail failure from an historical perspective: a case study of A Goldberg & Sons plc', The Services Industries Journal, vol 26, no 5, pp. 513-535

    Journal article: MEDWAY, D. BYROM, J. (2006), 'Commentary - A comment on ‘A Lleyn sweep for local sheep? Breed societies and the geographies of Welsh livestock’', Environment and Planning A, vol 38, no 12, pp. 2377-2379

    Journal article: PAL, J. BYROM, J. (2005), 'More than one bite of the cherry: A study of UK grocery retailers’ attempts to influence the retail planning policy-making process', Journal of Public Affairs, vol 5, no 2, pp. 136-149

    Journal article: BYROM, J. MEDWAY, D. (2004), 'Cyber solutions to remote problems?: online trading in British Overseas Territories – a review and research agenda', International Review of Retail, Distribution and Consumer Research, vol 14, no 1, pp. 71-82

    Journal article: PIOCH, E. BYROM, J. (2004), 'Small independent retail firms and locational decision-making: outdoor leisure retailing by the crags', Journal of Small Business and Enterprise Development, vol 11, no 2, pp. 222-232

    Book chapter: BYROM, J. (2014), 'Not-for-profit marketing' The Wiley Encyclopaedia of Management: Volume 9: Marketing, N Lee and A Farrell eds, John Wiley and Sons, Chichester

    Book chapter: BYROM, J. (2014), 'Retail franchising' The Wiley Encyclopaedia of Management: Volume 9: Marketing, N Lee and A Farrell eds, John Wiley and Sons, Chichester

    Book chapter: LEHMAN, K. BYROM, J. (2012), 'Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management' Marketing: An Introduction, G Armstrong, P Kotler, M Harker and R Brennan eds, Pearson Education, London, pp. 224-226

    Book chapter: LEHMAN, K. BYROM, J. (2009), 'Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management' Marketing: An Introduction, G Armstrong, P Kotler, M Harker and R Brennan eds, Financial Times Prentice Hall (Pearson Education), New Jersey

    Book chapter: PARKER, M. BYROM, J. (2009), 'The elusive written contract: dependence, conflict, power and opportunism within the Australian food industry' The Crisis of Food Brands: Sustaining Safe, Innovative and Competitive Food Supply, Lindgreen, M Hingley and J Vanhamme eds, Gower Publishing, Farnham, pp. 293-309

    Book chapter: LEHMAN, K. BYROM, J. (2007), 'The Boag’s Centre for Beer Lovers: building brand with a corporate museum' Museum Marketing: Competing in the Global Marketplace, R Rentschler and A-M Hede eds, Butterworth-Heinemann, Oxford, pp. 69-72

    Conference Paper: SKANDALIS, A. BANISTER, E. BYROM, J. (2016), 'Musical taste and the creation of place-dependent capital: reflections from the indie music field'. Paper presented at Consumer Culture Theory Conference, University of Lille, France

    Conference Paper: CHUNG, S. BYROM, J. (2016), 'Building brand identity through visual identity strategies: a Korean five star hotel case study'. Paper presented at Global Brand Conference, University of Bradford

    Conference Paper: GRIMMER, L. MILES, M. BYROM, J. GRIMMER, M. (2015), 'The impact of resources and strategic orientation on small firm retail performance'. Paper presented at 29th Annual Conference of the Australian and New Zealand Academy of Management, University of Otago, Dunedin, New Zealand

    Conference Paper: SKANDALIS, A. BANISTER, E. BYROM, J. (2015), 'Marketplace transformation of classical music tastes: insights from the Bridgewater Hall concert place'. Paper presented at Academy of Marketing Annual Conference, University of Limerick, Ireland

    Conference Paper: SKANDALIS, A. BANISTER, E. BYROM, J. (2015), 'Using Bordieu: a multi-sited ethnographic approach and music consumption'. Paper presented at Workshop at 8th Interpretive Consumer Research Conference, University of Edinburgh

    Conference Paper: SKANDALIS, A. BANISTER, E. BYROM, J. (2014), 'The emplaced aspects of taste: towards an exploration of consumers’ place-dependent capital investments'. Paper presented at 13th International Colloquium on Arts, Heritage, Non-profit and Social Marketing, University of Birmingham

    Conference Paper: BYROM, J. DELPY-NEIROTTI, L. MEDWAY, D. PARKER, C. PASQUINELLI, C. SWANSON, K. ZENKER, S. (2014), 'Place branding: are we wasting our time?'. Paper presented at Special Session Debate at the American Marketing Association Summer Marketing Educators' Conference, San Francisco

    Conference Paper: SKANDALIS, A. BANISTER, E. BYROM, J. (2014), 'The experiential aspects of taste: how marketplace performances shape consumers’ generalised and field-dependent capital investments'. Paper presented at Consumer Culture Theory Conference, Aalto University, Helsinki, Finland

    Conference Paper: PARKER, C. ROBERTS, G. BYROM, J. (2011), 'Place branding: a tautology'. Paper presented at 2nd International Place Branding Conference, Camara de Comercio de Bogota, Columbia

    Conference Paper: BYROM, J. LEHMAN, K. (2008), 'Coopers Brewery: a family firm competing with the big boys'. Paper presented at Academy of Marketing Conference, Robert Gordon University, Aberdeen

    Conference Paper: ROACH, G. BYROM, J. LEHMAN, K. (2008), 'Consumer perceptions of mobile phone marketing: recent evidence from Australia'. Paper presented at Academy of Marketing Conference, Robert Gordon University, Aberdeeen

    Other: BYROM, J. (2015), 'Review of the book Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions'

    Other: BYROM, J. (2003), 'Review of the book Retail Geography and Intelligent Network Planning'

    Other: BYROM, J. (2003), 'Review of the book How I Got My Postgraduate Degree Part Time'

  • Other activities

    Award

    • 2015: Awarded best paper prize in the Arts and Heritage Marketing track at the Academy of Marketing Annual Conference, Academy of Marketing (AM), United Kingdom
    • 2012: Marketing Foundations teaching team awarded the AMBS Academic Team of the Year., Manchester Business School, United Kingdom
    • 2007: Recipient of the Faculty of Business Teaching Award, University of Tasmania, Australia
    • 2006: Recipient of the Faculty of Business Research Award, University of Tasmania, Australia

    HEA fellow or senior fellow

    • 2018: Fellow of the Higher Education Academy, Higher Education Academy (HEA), United Kingdom

    Research funding or grant

    • 2014: Commissioned research for the Manchester Academic Health Sciences Centre (MAHSC) on the development of a marketing communications plan, Manchester Academic Health Sciences Centre (MAHSC), United Kingdom
    • 2007: Recipient of a small research grant from the University of Tasmania, University of Tasmania, Australia
    • 2007: Recipient of a teaching innovation grant from the University of Tasmania, University of Tasmania, Australia
    • 2006: Recipient of a Seedcorn Funding Grant from Manchester Metropolitan University Business School for research into retail failure, Manchester Metropolitan University, United Kingdom

  • Post graduate supervision

    Current supervisions

    • 2016:PhD Currently under Supervision (2 students)

    Completed supervisions

    • 2009:PhD / DBA Students supervised to completion at the University of Tasmania (6 students)

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

Close