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Kiefer Lee

Principal Lecturer In Marketing


About

Qualifications

  • 2013 to 2018: Doctorate in Education, Learning and Teaching, University of Manchester
  • 2010: Master of Philosophy, Marketing, Sheffield Hallam University, United Kingdom
  • 2000: Post Graduate Diploma, Research Methodology, Sheffield Hallam University, United Kingdom
  • 1997: MSc International Marketing, Sheffield Hallam University, United Kingdom
  • 1997: Post Graduate Diploma, Marketing, Chartered Institute of Marketing (CIM), United Kingdom
  • 1995: BA (Hons) Accounting and Financial Management, University of Sheffield

Principal Lecturer

Teaching expertise

  • International/Global Marketing; Strategic Marketing; Entrepreneurial Marketing; Research Methods

Research

  • Entrepreneurship Education

Teaching

Department of Management

Sheffield Business School

Marketing

Publications

Conference papers

Lee, K. (2021). How University Students Learn Entrepreneurship Through Work-Integrated Learning. In 3E Conference - ECSB European Entrepreneurship Education Conference, 5 May 2021 - 7 May 2021.

Lee, K. (2019). Assessing the assessment practices in entrepreneurship education in higher education. Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE, 1, 581-588. http://doi.org/10.34190/ECIE.19.017

Lee, K. (2018). What Do We Think How Best to Teach University Students to Become Entrepreneurial: The Lecturers’ Perspective. In Bedford, D.A.D., & Carayannis, E.G. (Eds.) International Conference on Innovation and Entrepreneurship, Washington DC, USA, 5 March 2018 - 6 March 2018 (pp. 206). Academic Conferences and Publishing International Ltd: http://academic-bookshop.com/ourshop/prod_6343438-ICIE-2018-PDF-Proceedings-of-the-6th-International-Conference-on-Innovation-and-Entrepreneurship.html

Lee, K. (2016). The Use of Portfolio-Based Assessment in an Enquiry Approach to Enhancing and Assessing Entrepreneurial Learning. In Aaltio, I., & Eskelinen, M.T. (Eds.) 11th European Conference on Innovation and Entrepreneurship, Jyväskylä, Finland, 15 September 2016 - 16 September 2016. Academic Conferences and Publishing International Limited

Lee, K. (2016). How do students learn to become entrepreneurial in university? Proceedings of the 11th European conference on innovation and entrepreneurship, 461. http://www.academic-bookshop.com/ourshop/prod_5313265-ECIE-2016-Proceedings.html

Lee, K. (2015). How students are taught entrepreneurship in universities. In Dameri, R.P., & Resta, M. (Eds.) European Conference on Innovation and Entrepreneurship, 17 September 2015 - 18 September 2015 (pp. 415-422). Sonning Common: Academic Conferences and Publishing International Limited: http://www.academic-bookshop.com/ourshop/prod_4014001-ECIE-2015-10th-European-Conference-on-Innovation-and-Entrepreneurship-Genoa-Italy-ISBN-9781910810491-ISSN-20491050.html

Books

Lee, K., & Carter, S. (2011). Global Marketing Management. http://doi.org/10.1108/sd.2011.05627aae.001

Presentations

Lee, K. (2015). How do we teach entrepreneurship?

Lee, K. (2015). How students are taught entrepreneurship in universities.

Lee, K. (2010). What Can We Learn about How Students Engage with Assessment Feedback in Problem-Based Learning?

Other publications

Lee, K. (2011). Review of Basics Marketing: Marketing Management - Sheehan, B. AVA Publishing

Lee, K. (2010). Review of Entrepreneurship and Small Business - Burns, P. Basingstoke: Palgrave Macmillan UK

Lee, K. (2010). Review of Market-Driven Management - Lambin et.al. 3rd Edition. Basingstoke: Palgrave Macmillan UK

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