Liz Bridgen is Principal Lecturer in Public Relations at Sheffield Hallam. Her research explores the lived experience of public relations practitioners with particular focus on gender, diversity, and technologies.
She is the co-editor (with Dejan Verčič) of Experiencing Public Relations: International Voices, to be published by Routledge in October 2017.
Liz's work has been published in the Journal of Media Practice and PRism and she has written on practice issues for numerous books and websites including PRStack and Comms2Point0. She has delivered refereed papers at various EUPRERA conferences and at the BCN Public Relations conference, Barcelona, and BledCom.
She previously lectured at De Montfort University, Leicester and the University of Akureyri, Iceland. Prior to moving into an academic career she worked in corporate communications in the UK and Iceland.
Specialist areas of interest
My research explores the lived experiences of people working in the public relations and communication industries with a particular focus on gender, diversity, and the impact of technology on everyday life.
Public Relations and Media
MA Public Relations
BA Public Relations
BA Public Relations and Media
I am currently working on two projects: an investigation into whether a company’s external commitment to corporate social responsibility (CSR) impacts on the experiences of its workers and a project which explores the experiences of alumni of the Taylor Bennett Foundation training scheme, a programme designed to increase diversity in the public relations industry.
BRIDGEN, Liz, VERCIC, Dejan (eds) (2017). Experiencing Public Relations: Global Perspectives. Abingdon: Routledge (in press)
BRIDGEN, Liz (2013). The boys are back in town: Rethinking the feminisation of public relations through the prism of social media. PRism Volume 9 (1)
BRIDGEN, Liz (2011). Emotional labour and the pursuit of the personal brand: Public relations practitioners’ use of social media. Journal of Media Practice Volume 12, Number 1, May 2011 pp. 61-76(16)
BRIDGEN, Liz (2011). Empowerment and exploitation: Intra-agency communications. In Verčič, D, Tkalac Verčič, A and Sriramesh, K (2011) Proceedings of the 18th International Public Relations Research Symposium BledCom. Ljubljana: Pristop d.o.o.
BRIDGEN, Liz and RUIZ-MORA, Isabel (2017). Does the commitment to CSR start at home? Studying female communicators of CSR programmes, Paper to be presented at BledCom, Slovenia, July 2017
BRIDGEN, Liz (2016). The Lady Vanishes. Paper presented at PR the Future: We are the Future conference, Birmingham City University, April 2016
BRIDGEN, Liz (2015). Public Relations as Dirty Work. Paper presented at EUPRERA Autumn Congress, Oslo, Norway, September 2015
BRIDGEN, Liz (2015). “It’s trivial, bitchy and dull. – women, the exit from public relations and the renegotiation of identities. Paper to be presented at BCN Barcelona Meeting #5, Spain, July 2015
BRIDGEN, Liz (2014). Public Relations as Dirty Work. Paper presented at Public Relations and the Visual, London College of Communication, 9 July 2014
BRIDGEN, Liz, WILLIAMS, S, YOUNG, P (2014). The Performance of Public Relations. Panel presented at BCN Barcelona Meeting #4, Spain, 25-26 June 2014
BRIDGEN, Liz (2013). When social media can be a career killer. Paper presented at NEMO Flashpoints conference, Lund University, Helsingborg, 11 October 2013
BRIDGEN, Liz (2013). Why do women leave public relations? A feminist phase analysis. Paper presented at BledCom, Slovenia, 13-14 June 2013
Liz is senior lecturer in public relations and teaches both postgraduate and undergraduate PR programmes. She previously lectured at De Montfort University, Leicester, and Haskolinn Akureyri, Iceland. Prior to moving into an academic career, she worked in corporate communications in the UK and Iceland.