Marc C Taylor MBA, DipM MCIM, AIOD, Pg Cert, FHEA

Marc is a Chartered Marketer of The Chartered Institute of Marketing and a fellow of The Higher Education Authority (HEA). He sits on the editorial panel of Managing Sport and Leisure: An International Journal, reviews Governance submissions to the International Journal of Sport Policy and Politics and he has completed book reviews for The European Association of Sport Management.

His primary research interest areas are Strategy, Strategic Organisational Performance (and the link (or otherwise) to governance; High Performing Organisations (HPOs); Talent and Talent development (in elite sports organisations) and Sport Participation.

Marc lectures upon Postgraduate and Undergraduate modules in relation to Strategy, Marketing and Consultancy.

He has managed analysis related projects for the England and Wales Cricket Board (ECB) and New Zealand Cricket.

Marc has c.20 years Industry experience, the majority of which have been in the fields of Sports Business Consultancy and global IT Services and Management Consultancy. In this time he has worked as a Sport Business Consultant at Deloitte, a Marketing Manager at Capgemini (€10bn revenue organisation), served as an Independent Board Member of The ASA and has worked on matchday hospitality at Manchester City FC.

Marc has experience of working on projects in Boston, the Netherlands and has taught in the Asia Pacific region in Singapore.

Marc has worked on a number of important projects for The FA, Six Nations Rugby, Manchester City FC, England Squash and Racketball, The RFU, Ryder Cup Europe, The FAI, Lancashire CCC, The MCC, Sport England and Cricket World Cup (2003).

Strategy, Marketing (including budgeting and digital)
Governance and Strategic Organisational Performance
Talent and Talent Development

Department of Sport

Health And Wellbeing

How strategic can your (Nonprofit Sports) board be? Do (or can) good governance structures enhance board and organisational performance? (PhD, University of Liverpool)

Should we YouKu, Rappler, Kas-Kus, Zing and VK our organisations?

Strategy-Ball, The art of silence in an unfair game: The English Premier League

Strategy and Marketing

BSc (Hons) Sport Business Management

MSc (Hons) Sport Business Management
MSc (Hons) Sport Business Management (Singapore)

Marketing and the Media

Contemporary Issues
Strategic Management of Sports Business

International Marketing and the Media

International Marketing and the Media (Singapore)
International Sports Strategy

International Sports Strategy (Singapore)

Sports Business Consultancy (Singapore)

Journal articles

Taylor, M. (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? www.thecasecentre.org. https://www.thecasecentre.org/educators/submission/portfolioProduct?id=161683

Taylor, M. (2019). Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma, Anta and BasicNet SpA). www.thecasecentre.org, (CASE). https://www.thecasecentre.org/main/products/view?id=161696

Shafizadehkenari, M., & Taylor, M. (2013). Performance Consistency of International Soccer Teams in Euro 2012: a Time Series Analysis. Journal of Human Kinetics, 38, 169-177.

Taylor, M. (2012). Routledge handbook of sport management. European Sport Management Quarterly, 12 (5), 569-573. http://doi.org/10.1080/16184742.2012.728237

Taylor, M., & O'Sullivan, N. (2009). How Should National Governing Bodies of Sport Be Governed in the UK? An Exploratory Study of Board Structure. Corporate Governance: An International Review, 17 (6), 681-693. http://doi.org/10.1111/j.1467-8683.2009.00767.x

Conference papers

Taylor, M. (2017). Governance change for National Governing Bodies of Sport (NSAs/NSOs/NSFs); Is this leading to the alignment of strategy and governance in England and the UK? In Play The Game 2017 - Riding waves of change, Eindhoven, The Netherlands, 26 November 2017 - 30 November 2017. http://www.playthegame.org/conferences/play-the-game-2017/presentations/

Book chapters

Taylor, M. (2017). Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich). In Schwarz, E.C., & Hunter, J.D. (Eds.) Advanced theory and practice in sport marketing. 3rd ed. (pp. 64-67). Abingdon: Routledge: https://www.routledge.com/Advanced-Theory-and-Practice-in-Sport-Marketing-3rd-Edition/Schwarz-Hunter/p/book/9781138061569

Presentations

Taylor, M. (2016). Should we YouKu, VK, KasKus, Zing and Rappler our organisations? Presented at: Sport Management Association of Australia and New Zealand Conference, Auckland, 2016

Posters

Taylor, M.C. (2015). How strategic can your (nonprofit) sports board be?Do (or can) good governance structures enhance board and organisational performance? Presented at: British Academy of Management, Doctoral Symposium 2015, Portsmouth, 2015

Other publications

Taylor, M. (2019). From Juventus FC, US track and field, AFC Ajax, AC Milan and FC Barcelona to battling several years of "Yeah, but no, but yeah, but…": International brand positioning challenges and opportunities facing Basic Net S.p.A. with Kappa®. Where's Tomorrowland-ing? (Case). The Case Centre: https://www.thecasecentre.org/main/products/view?id=161683

Northumbria University (2015 - 2020)
BSc (Hons) Sport Management
MSc International Sport Management
MSc Sport Marketing

Presentations

TAYLOR, M (2015), How strategic can your (Nonprofit Sports) board be? Do (or can) good governance structures enhance board and organisational performance? British Academy of Management, Poster presentation, September 2015

TAYLOR, M (2015), Marketing and Strategy
Sport Singapore and the National Olympic Committee of Singapore, September 2015

TAYLOR, M (2014), Should you make or buy talent in Professional (or Elite) sport?
Football Association of Singapore and S-League Club Executives, September 2014

TAYLOR, M (2014), Marketing and Strategy (in football)
Football Association of Singapore and S-League Club Executives, June 2014

TAYLOR, M. (2011), Strategy and governance in sport
Sport England, April 2011, The Sports Volunteering Research Network

TAYLOR, M. (2010), Strategy and governance in sport
The International Olympic Committee (IOC), Lausanne (As part of The Executive Master in European Sport Governance (MESGO))

TAYLOR, M. (2007), An exploratory review of Board Structure,
UK Sport Finance and Governance Forum, February 2007