Marc Taylor

Marc Taylor MBA, DipM MCIM, AIOD, Pg Cert, FHEA

Senior Lecturer / BSc and MSc Sport Business Management


Summary

 Marc joined Sheffield Hallam in 2010. He is a Chartered Marketer of The Chartered Institute of Marketing and a fellow of The Higher Education Authority (HEA).

He has sat on various editorial panels of sport related journals.

Marc has been published in the fields of governance in sport and marketing and researches in the fields of governance, strategy, marketing and talent.

He previously worked as a Sport Business Consultant including at Deloitte, as a Marketing Manager at Capgemini and was an Independent Board Member of Swim England.

About

Marc joined Sport Business Management part time in 2010 and full time in 2011. He is a Chartered Marketer of The Chartered Institute of Marketing and a fellow of The Higher Education Authority (HEA). He has sat on various editorial panels of sport related journals, is an External Examiner (Marketing) at London Metropolitan University having previously been the External Examiner at Northumbria University (2015-2020).

His primary research interest areas are Governance and Strategy in National Governing Bodies (NGBs) of Sport, Strategy (Resource Based View) and hidden 'nuggets' relating to strategic organisational performance, Marketing Budgeting, Sponsorship / Partnerships, Digital Marketing and the impact on Commercial performance, Agency Management, Talent and Talent development (in elite sports organisations).

He is studying for a part time PhD at Cardiff University in relation to Strategy, Boards and Governance in NGBs.

Marc teaches upon Postgraduate and Undergraduate modules in relation to Strategy, Marketing and Consultancy.

He has managed analysis related projects for the England and Wales Cricket Board (ECB) and New Zealand Cricket.

Marc has c.20 years Industry experience, the majority of which have been in the fields of Sports Business Consultancy and global IT Services and Management Consultancy. In this time he has worked as a Sport Business Consultant at Deloitte, a Marketing Manager at Capgemini (€15bn revenue organisation), served as an Independent Board Member of Swim England and has worked on matchday hospitality at Manchester City FC.

Marc has experience of working on projects in Boston, the Netherlands and has taught in the Asia Pacific region in Singapore and Hong Kong.

Marc has worked on a number of important projects for The FA, Six Nations Rugby, Manchester City FC, England Squash and Racketball, The RFU, Ryder Cup Europe, The FAI, Lancashire CCC, The MCC, Sport England and Cricket World Cup (2003).

Strategy, Marketing (including budgeting and digital)
Governance and Strategic Organisational Performance
Talent and Talent Development

Teaching

How strategic can your (Nonprofit Sports) board be? Do (or can) good governance structures enhance board and organisational performance? (PhD, University of Liverpool)

Should we YouKu, Rappler, Kas-Kus, Zing and VK our organisations?

Strategy-Ball, The art of silence in an unfair game: The English Premier League

Strategy and Marketing

  • BSc (Hons) Sport Business Management
  • MSc (Hons) Sport Business Management
  • MSc (Hons) Sport Business Management (Singapore)
  • MSc (Hons) Sport Business Management (Hong Kong)

  • Sport Business Marketing
  • Marketing Communications
  • International Sports Marketing and the Media
  • Strategic Management of Sport
  • International Sport Strategy

Research

Relevant projects

Marc has worked on a number of important projects for The FA, Six Nations Rugby, Manchester City FC, England Squash and Racketball, The RFU, Ryder Cup Europe, The FAI, Lancashire CCC, The MCC, Sport England and Cricket World Cup (2003).

Featured research projects

Journal / Case Study Publications

Taylor, M. (2019). From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But…': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? www.thecasecentre.org. https://www.thecasecentre.org/educators/submission/portfolioProduct?id=161683

Taylor, M. (2019). Evidence Based Marketing: Using Principles from the Profit Impact of Market Strategies (PIMS) Project by Benchmarking UK Firms and Global Sportswear Manufacturers (GSMs) Marketing Expenditure (Nike, adidas, VF Corp, Under Armour, Puma, Anta and BasicNet SpA). www.thecasecentre.org, (CASE). https://www.thecasecentre.org/main/products/view?id=161696

Shafizadehkenari, M., & Taylor, M. (2013). Performance Consistency of International Soccer Teams in Euro 2012: a Time Series Analysis. Journal of Human Kinetics, 38, 169-177.

Taylor, M. (2012). Routledge handbook of sport management. European Sport Management Quarterly, 12 (5), 569-573. https://doi.org/10.1080/16184742.2012.728237

Taylor, M., & O'Sullivan, N. (2009). How Should National Governing Bodies of Sport Be Governed in the UK? An Exploratory Study of Board Structure. Corporate Governance: An International Review, 17 (6), 681-693. https://doi.org/10.1111/j.1467-8683.2009.00767.x

Books

Taylor, M. (2017). Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich). In Schwarz, E.C., & Hunter, J.D. (Eds.) Advanced theory and practice in sport marketing. 3rd ed. (pp. 64-67). Abingdon: Routledge: https://www.routledge.com/Advanced-Theory-and-Practice-in-Sport-Marketing-3rd-Edition/Schwarz-Hunter/p/book/9781138061569

Other external responsibilities 

External Examiner: London Metropolitan University (Marketing) 2019
External Examiner: Northumbria University (International Sport Management and Marketing) 2015-2020

Publications

Taylor, M. (2012). Routledge handbook of sport management. European Sport Management Quarterly, 12 (5), 569-573. http://doi.org/10.1080/16184742.2012.728237

Taylor, M., & O'Sullivan, N. (2009). How Should National Governing Bodies of Sport Be Governed in the UK? An Exploratory Study of Board Structure. Corporate Governance: An International Review, 17 (6), 681-693. http://doi.org/10.1111/j.1467-8683.2009.00767.x

Conference papers

Taylor, M. (2017). Governance change for National Governing Bodies of Sport (NSAs/NSOs/NSFs); Is this leading to the alignment of strategy and governance in England and the UK? In Play The Game 2017 - Riding waves of change, Eindhoven, The Netherlands, 26 November 2017 - 30 November 2017. http://www.playthegame.org/conferences/play-the-game-2017/presentations/

Book chapters

Taylor, M. (2017). Guten Tag Shanghai und New York, mein Name ist FC Bayern München (FC Bayern Munich). In Schwarz, E.C., & Hunter, J.D. (Eds.) Advanced theory and practice in sport marketing. 3rd ed. (pp. 64-67). Abingdon: Routledge: https://www.routledge.com/Advanced-Theory-and-Practice-in-Sport-Marketing-3rd-Edition/Schwarz-Hunter/p/book/9781138061569

Presentations

Taylor, M. (2016). Should we YouKu, VK, KasKus, Zing and Rappler our organisations? Presented at: Sport Management Association of Australia and New Zealand Conference, Auckland, 2016

Posters

Taylor, M.C. (2015). How strategic can your (nonprofit) sports board be?Do (or can) good governance structures enhance board and organisational performance? Presented at: British Academy of Management, Doctoral Symposium 2015, Portsmouth, 2015

Other publications

Taylor, M. (2019). From Juventus FC, US track and field, AFC Ajax, AC Milan and FC Barcelona to battling several years of "Yeah, but no, but yeah, but…": International brand positioning challenges and opportunities facing Basic Net S.p.A. with Kappa®. Where's Tomorrowland-ing? (Case). The Case Centre: https://www.thecasecentre.org/main/products/view?id=161683

Other activities

Northumbria University (2015 - 2020)
BSc (Hons) Sport Management
MSc International Sport Management
MSc Sport Marketing

Presentations

TAYLOR, M (2015), How strategic can your (Nonprofit Sports) board be? Do (or can) good governance structures enhance board and organisational performance? British Academy of Management, Poster presentation, September 2015

TAYLOR, M (2015), Marketing and Strategy
Sport Singapore and the National Olympic Committee of Singapore, September 2015

TAYLOR, M (2014), Should you make or buy talent in Professional (or Elite) sport?
Football Association of Singapore and S-League Club Executives, September 2014

TAYLOR, M (2014), Marketing and Strategy (in football)
Football Association of Singapore and S-League Club Executives, June 2014

TAYLOR, M. (2011), Strategy and governance in sport
Sport England, April 2011, The Sports Volunteering Research Network

TAYLOR, M. (2010), Strategy and governance in sport
The International Olympic Committee (IOC), Lausanne (As part of The Executive Master in European Sport Governance (MESGO))

TAYLOR, M. (2007), An exploratory review of Board Structure,
UK Sport Finance and Governance Forum, February 2007

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

}