066e957c-e83e-40e4-ba30-ce536cdeedf9

Skip to content

  1. About us
  2. Our people
  3. Staff profiles
  4. Dr Philip Crowther
Phil Crowther

Dr Phillip Crowther

Summary

I worked in senior roles within the event industry for 11 year before becoming a university lecturer in 2006.  I teach, research, and also undertake consultancy within varied areas of events and event management.  My specialism is particularly in the areas of strategy and events, in the sense that events are investments that deliver outcomes and impacts for involved (and impacted) stakeholders.  Hence I have a particular interest in event and experience design.  My research, teaching, and consultancy, focussed in this area and all of this was central to my PhD which I completed in September 2015. My PhD was 'By Publication' and brought together eight journal articles and book chapters that I have published since becoming an academic in 2006.

My first degree and industry career was in recreation / leisure / tourism / event management.  I held various General Management, and Marketing / Sales roles, in cinema, theme parks, and health clubs. I become very involved in designing and delivering film premiers, celebrity birthday parties, and large team building events.  During that time I completed an MBA in Executive General Management which was my pathway back into universities.

I enjoy contributing to literature, through book and journal paper writing, and continue to do this aligned with my teaching in key areas such as; event strategy, event design, event (experiential) marketing. Two passions of mine are experiential marketing and also industry involvement in student's education and these aligned in 2016 when we launched the UKs first degree in Experiential Marketing and did this in collaboration with a leading player in this marketplace, TRO.  Real world approach to education is very much close to my heart.

  • About

    Qualifications

    • 2015: PhD Strategic application of events, Sheffield Hallam University, United Kingdom
    • 2007: Post Graduate Certificate in Education, Learning and Teaching, Sheffield Hallam University, United Kingdom
    • 2003: Executive MBA in General Management, Leeds Beckett Univeristy, United Kingdom
    • 1995: BSc Recreation Management, Loughborough University

    Consultancy

    Project

    • 2011: , Conwy County Borough Council, United Kingdom

    Developing CPD activities or exec ed programs

    Sharing best practice

    • 2012 to 2014: , Sheffield Hallam University, United Kingdom

    Teaching expertise

    • Event Design
    • Event Strategy
    • Events Management
    • Experiential Marketing
    • Marketing

    Research

    • Service Sector Management

    Industry Links

    • Consultancy
    • CPD/ Training
    • Managing own business
    • Partnership development

  • Teaching

    Sheffield Business School

    Events Management

  • Publications

    SCHOFIELD, Peter, CROWTHER, Philip, JAGO, Leo and TAYLOR, Scott (2018). Collaborative innovation: Catalyst for a destination’s event success. International Journal of Contemporary Hospitality Management.

    CROWTHER, Philip, OREFICE, Chiara and BEARD, Colin (2018). At work and play; business events as entrepreneurial spaces. International Journal of Entrepreneurship and Innovation, 19 (2), 90-99.

    STRAFFORD, David, CROWTHER, Philip and SCHOFIELD, Peter (2018). Enlivenment and the Gruffalo; the unfolding story of events in destination shopping centres. International Journal of Event and Festival Management, 9 (2).

    BOSTOCK, James, CROWTHER, Philip, RIDLEY-DUFF, Rory and BREESE, Richard (2018). No Plan B: the Achilles heel of high performance sport management. European Sport Management Quarterly, 18 (1), 25-46.

    GILLOOLY, Leah, CROWTHER, Philip and MEDWAY, Dominic (2017). Experiential sponsorship activation at a sports mega-event: The case of Cisco at London 2012. Sport, Business and Management: an International Journal, 7 (4), 404-425.

    CROWTHER, Philip, BOSTOCK, James and PERRY, John (2015). Review of established methods in event research. Event Management, 19 (1), 93-107.

    SHARPLES, Liz, CROWTHER, Philip, OREFICE, Chiara and MAY, Daryl, eds. (2014). Strategic Event Creation. Oxford, UK, Goodfellow Publishers Limited.

    DONLAN, Leah and CROWTHER, Philip (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study. Journal of Marketing Communications, 20 (4), 291-306.

    CROWTHER, Philip (2011). Marketing event outcomes : from tactical to strategic. International Journal of Event and Festival Management, 2 (1), 68-82.

    CROWTHER, Philip and DONLAN, Leah (2011). Value-creation space : the role of events in a service-dominant marketing paradigm. Journal of Marketing Management, 27 (13-14), 1444-1463.

    CROWTHER, Philip (2010). Marketing space : a conceptual framework for marketing events. The Marketing Review, 10 (4), 369-383.

    CROWTHER, Philip (2010). Strategic application of events. International Journal of Hospitality Management, 29 (2), 227-235.

    CROWTHER, Philip and BEARD, Colin (2008). Events education : the value of ‘real world’ learning. LINK, 20, 35-37.

    Journal article: STRAFFORD, D. CROWTHER, P. SCHOFIELD, P. (2018), 'Enlivenment and the Gruffalo; the unfolding story of events in Destination Shopping Centres', International Journal of Event and Festival Management

    Journal article: CROWTHER, P. DONLAN, L. (2014), 'Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study', Journal of Marketing Communications, vol 20, no 4, pp. 291-306

    Journal article: CROWTHER, P. (2012), 'Eventful spaces can provide a creative platform', Market Leader, vol 2, pp. 37-38

    Book chapter: CROWTHER, P. BOSTOCK, J. PERRY, J. (2015), 'Event Management Research: A Consensus of Experience' The Festival and Event Experience, Slater, A. and Wood, E eds, LSA

    Book chapter: CROWTHER, P. Sharples, L. OREFICE, C. MAY, D. (2014), 'Strategic Event Creation (Chapter 1)' Strategic Event Creation , Liz Sharples & Philip Crowther eds, Goodfellow Publishers Ltd, Oxford, pp. 3-20

    Book chapter: CROWTHER, P. OREFICE, C. (2014), 'Cocreative Events; Analysis and Illustrations' Event Design; Social Perspectives and Practices, Richards, G, Lénia Marques & Karen Mein eds, Routledge, pp. 122-136

    Book Section: CROWTHER, P. STRAFFORD, D. (2018), 'Experiences in destination shopping centres'

    Conference Paper: CROWTHER, P. (2017), 'Towards Strategic Event Creation'. Paper presented at Conference

    Conference Paper: CROWTHER, P. (2016), 'Towards Strategic Event Creation'. Paper presented at Conference

    Conference Paper: CROWTHER, P. (2016), 'Toward Strategic Event Creation'. Paper presented at Association of Event Management Educator Conference, Cardiff

    Conference Paper: CROWTHER, P. SCHOFIELD, P. HEELEY, J. (2016), 'Destination marketing and major events: integration or separation'. Paper presented at ATLAS Annual Conference: Rethinking the Eventful City: Perspectives, Practices, Prospects, Barcelona, May

    Conference Paper: CROWTHER, P. (2015), 'Strategic Event Creation'. Paper presented at EuroCHRIE Conference, Manchester

    Conference Paper: CROWTHER, P. (2014), 'Strategic Events'. Paper presented at AEME Conference, Sheffield

    Conference Paper: CROWTHER, P. OREFICE, C. (2013), 'Events as co-creative spaces'. Paper presented at ATLAS SIG Events, Peniche, Portugal

    Conference Paper: CROWTHER, P. (2013), 'Strategic Application of Events'. Paper presented at Academy of Marketing Conference, Southampton

    Conference Paper: CROWTHER, P. (2013), 'Marketing Events; As Value Creation Space'. Paper presented at ICRM Conference, Nottingham

    Conference Paper: EGAN, D. CROWTHER, P. (2012), 'Event Impact'. Paper presented at National Outdoor Events Association and Conwy Borough Council Conference

    Conference Paper: CROWTHER, P. (2012), 'Value Creation Space'. Paper presented at Academy of Marketing Conference, Liverpool

    Conference Paper: CROWTHER, P. (2011), 'Marketing Space: a conception of marketing events'. Paper presented at Academy of Marketing Conference, Coventry

    Conference Paper: BOSTOCK, J. CROWTHER, P. (2011), 'Delivering an Engaging Visitor Experience at Mega-Events - Challenges and Opportunities'. Paper presented at International Hotel and Tourism Management Conference Forum, St.Petersburg, Russia

    Conference Paper: TRESIDDER, R. CROWTHER, P. (2010), 'Planned Events: A Contemporary Marketing Strategy'. Paper presented at Academy of Marketing Conference

  • Other activities

    Award

    • 2018: Faculty Inspirational Teaching Award, Sheffield Hallam University, United Kingdom
    • 2017: Faculty Inspirational Teaching Award, Sheffield Hallam University, United Kingdom
    • 2016: Faculty Inspirational Teaching Award, Sheffield Hallam University, United Kingdom
    • 2014: Faculty Inspirational Teaching Award, Sheffield Hallam University, United Kingdom
    • 2014: University Inspirational Tutor Award, Sheffield Hallam University, United Kingdom
    • 2013: University Inspirational Tutor Award, Sheffield Hallam University, United Kingdom
    • 2013: Faculty Inspirational Teaching Award, Sheffield Hallam University, United Kingdom
    • 2012: Faculty Inspirational Teaching Award, Sheffield Hallam University, United Kingdom

    Prize or best paper

    • 2011: The Tim Ambler Academy of Marketing Prize, Liverpool John Moores University, United Kingdom

  • Post graduate supervision

    Current supervisions

    • 2015:Supervisor (1 student)
    • 2014:PhD (1 student)
    • 2014:Director of Studies (1 student)

Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

Close