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Phil Crowther

Dr Phillip Crowther

Summary

I worked in senior roles within the event industry for 11 year before becoming a university lecturer in 2006.  I teach, research, and also undertake consultancy within varied areas of events and event management.  My specialism is particularly in the areas of strategy and events, in the sense that events are investments that deliver outcomes and impacts for involved (and impacted) stakeholders.  Hence I have a particular interest in event and experience design.  My research, teaching, and consultancy, focussed in this area and all of this was central to my PhD which I completed in September 2015. My PhD was 'By Publication' and brought together eight journal articles and book chapters that I have published since becoming an academic in 2006.

My first degree and industry career was in recreation / leisure / tourism / event management.  I held various General Management, and Marketing / Sales roles, in cinema, theme parks, and health clubs. I become very involved in designing and delivering film premiers, celebrity birthday parties, and large team building events.  During that time I completed an MBA in Executive General Management which was my pathway back into universities.

I enjoy contributing to literature, through book and journal paper writing, and continue to do this aligned with my teaching in key areas such as; event strategy, event design, event (experiential) marketing. Two passions of mine are experiential marketing and also industry involvement in student's education and these aligned in 2016 when we launched the UKs first degree in Experiential Marketing and did this in collaboration with a leading player in this marketplace, TRO.  Real world approach to education is very much close to my heart.

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