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Dr Philip Goulding

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Dr Philip Goulding

Academic Co-Lead: Student Experience For Dssm


Philip is currently one of the two Academic Leads for Student Experience in the Department of Service Sector Management. Prior to this he was Postgraduate Programme Leader (2016-17) and the team leader (Subject Group Leader) for the tourism group from 2008 till 2016.

Prior to his long academic career, he started his career in travel and tourism working for American Express in retail and business travel and in Iran for a large transport and tourism company (Perse Transport Bar) organising incoming travel, local tours and staff training in IATA processes. During his academic career, he has undertaken a wide range of consultancy projects, including work for the destination management organisations of Wales, Scotland and the Scottish Borders. He developed and introduced Tourism into the Business School course portfolio at Napier University, Edinburgh in the early 1990s and helped develop and deliver a distance learning course for public sector managers in Tourism in Local Economic Development for a consortium of Scottish universities. He gained his doctorate from the Scottish Hotel School at Strathclyde University, investigating the seasonal trading behaviours and influences of small hospitality and tourism businesses.

At Sheffield Hallam University he specialises in teaching on tourism and hospitality entrepreneurship modules, small tourism/hospitality business and tourism, media modules and most recently on aviation modules, having been instrumental in the design and introduction of new aviation related courses which are due to start in 2019. He teaches modules both at SHU and at its collaborative partner in Hong Kong.

Over the last decade he has been a visiting guest lecturer at the Universitat de Girona, Zhejiang University (Hangzhou), South China University of Technology (Guangzhou), Beijing Union University and at Haaga-Helia University of applied Sciences (Finland) as well as an external PhD examiner at the Galway Institute of Technology (Republic of Ireland). He has supervised four doctoral students to completion, in the fields of small family business and tourism policy and planning.

His particular research interests are about small tourism businesses (especially destination services and accommodation), lifestyle tourism businesses, tourism temporality and its implications for tourism management and development and tourism and the media. See more at: Key Skills. ICT Skills: Current user or Word, Powerpoint, Excel, Access, SPSS. Languages: Competent in translating French and Spanish. Rudimentary spoken French, German, Italian, Spanish and Farsi.




  • 2007: PhD Tourism SMEs, University of Strathclyde, United Kingdom
  • 1985: Further Education Teaching Certificate, Other, United Kingdom
  • 1983: MSc Tourism, University of Strathclyde, United Kingdom
  • 1982: B.Soc.Sc. International Studies, University of Birmingham, United Kingdom

Maintenance of professional recognition


  • 2017: , SHAPE/IVE, Hong Kong
  • 2015 to 2016: , Tourism Management Institute (TMI), United Kingdom

Member of professional body


  • 2006: , Higher Education Academy (HEA), United Kingdom

Organiser of a conference stream

National Conference

  • 2017: , Sheffield Hallam University, United Kingdom

Publication editorships/ editorial board/ committees

Editorial board

  • 2017: , Research in Hospitality Management, United Kingdom

UG External Examiner


  • 2012 to 2017: , Edinburgh Napier University, United Kingdom
  • 2012 to 2017: , Scotland's Rural College, United Kingdom

Principal Lecturer


Department of Service Sector Management

Sheffield Business School



Journal articles

Goulding, P. (2017). Article Review for'Tourism Management', September. Tourism Management.

Goulding, P. (2004). Seasonal Trading and Lifestyle Motivation: Experiences of Small Tourism Businesses in Scotland. Journal of Quality Assurance in Hospitality and Tourism.

Book chapters

Goulding, P. (2015). Entrepreneurial Traits. In Brookes, M., & Altinay, L. (Eds.) Entrepreneurship in Hospitality and Tourism: A Global Perspective. (pp. 5-17). Oxford: Goodfellow Publishers:

Goulding, P. (2009). Managing Temporal Variation. In Prideaux, B., Wanhill, S., & Wall, G. (Eds.) Managing Visitor Attractions: New Direction. (2nd). Oxford: Butterworth-Heinemann

Goulding, P.J. (2009). Time to trade?: Perspectives of temporality in the commercial home enterprise. In Commercial Homes in Tourism: An International Perspective. (pp. 102-114).

Goulding, P. (2004). Seasonal Trading and Lifestyle Motivation: Experiences of Small Tourism Businesses in Scotland. In Laws, E., & Tyne, M. (Eds.) Hospitality, Tourism and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction. (pp. 209-238). Abingdon: Routledge

Goulding, P. (2003). Seasonality: The Perennial Challenge for Visitor Attractions. In Fyall, A., Garrod, B., Leask, A., & Wanhill, S. (Eds.) Managing Visitor Attractions: New Directions. Abingdon: Routledge

Goulding, P. (2000). Scottish Visitor Attractions: Revenue, Capacity and Sustainability. In Ingold, A., & Yeoman, I. (Eds.) Scottish Visitor Attractions: Revenue, Capacity and Sustainability. (2nd). Boston: Cengage Learning EMEA

Goulding, P. (1997). Scottish Visitor Attractions: Revenue Versus Capacity. In Ingold, A., & Yeoman, I. (Eds.) Yield Management: Strategies for the Service Industries. Boston: Cengage Learning EMEA

Goulding, P. (1996). What Price Our Heritage? A Study of the Role and Contribution of Revenue Management in Scotland's Heritage Based Visitor Attractions. In Robinson, M. (Ed.) Tourism and Culture: Towards the 21st Century. Business Education Publishers

Goulding, P. (1992). The International Hospitality Industry and Public Policy. In Teare, R., & Olsen, M. (Eds.) International Hospitality Management: Corporate Strategy in Practice. New Jersey: Financial Times Prentice Hall (Pearson Education)

Theses / Dissertations

Telling, R. (2017). A typology of next generation employment preferences in family businesses. (Doctoral thesis). Supervised by Martin, E., & Goulding, P.

Kim, S.Y. (2012). Tourism-related urban regeneration in two UK city regions. (Doctoral thesis). Supervised by Bramwell, B., & Goulding, P.


Goulding, P. (2006). 112 Reasons to Trade Seasonally: A Motivation and Influence Paradigm of Scottish Seasonal Tourism.

Goulding, P. (2005). Trading Behaviour and Demographics of Scottish Seasonal Tourism Businesses: Preliminary Research Findings.

Goulding, P. (2004). Closed for Winter? Methodological Issues in Interpreting Seasonal Tourism Trading.

Goulding, P. (2004). Researching Seasonal Trading in Small Scottish Tourism Businesses: Reconciling the Irreconcilable?

Goulding, P. (2003). Seasonal Downtime as Quality of Life? Experiences of Small Business Operators in Rural and Peripheral Destinations in Scotland.

Goulding, P. (2003). Tourism Seasonality in Edinburgh and the Scottish Borders: North-South or Core-Periphery Relationship?

Goulding, P. (2000). A Supply Side of Tourism Seasonality: A Case Study of Tourism Businesses in the Scottish Borders.

Goulding, P. (1994). A Supply Side of Tourism Seasonality: A Case Study of Tourism Businesses in the Scottish Borders.

Other publications

Goulding, P. (2005). Seasonality - Recent Research and Indicators - Research Report - Tourism Knowledge Scotland Research Bytes -

Goulding, P. (1994). Tourism in Scotland - Research Report - International Tourism Reports.

Goulding, P. (1992). Britain's Commercial Leisure Industry - Research Report.

Goulding, P. (1990). Britain's Tour and Travel Industry - Research Report.

Postgraduate supervision

Current supervisions

  • 2017:Supervision of Doctoral Thesis (1 student)

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