Richard Moore BA (Hons), MSc
Senior Research Fellow
Summary
I am a Senior Research Fellow specialising in conversational AI and applied research. My focus lies in developing innovative interventions grounded in existing theory, harnessing the power of artificial intelligence to enhance education and improve people's health through conversational AI solutions. Over the years, I have gained extensive experience leading national contract research, collaborating with prominent organisations such as The Premier League, Department of Health and Social Care, and Rugby Football Union, with a particular emphasis on evaluation of programmes and interventions in sport, physical activity, and wellbeing. Now, I apply my expertise to the field of conversational AI and engage in research projects to create meaningful solutions that aim to empower individuals and transform their lives.
About
Consultation design and delivery
Monitoring and evaluation of sport programmes particularly in schools
Innovative and interactive evaluation techniques utilising new technologies
Survey design and online survey management and reporting
Business development, marketing and promotion
Volunteering in sports clubs
Teaching
College of Health, Wellbeing and Life Sciences
Research
Publications
Journal articles
Moore, R., Vernon, T., Gregory, M., & Freeman, E. (2023). Facilitators and barriers to physical activity among English adolescents in secondary schools: a mixed method study. Frontiers in Public Health, 11. http://doi.org/10.3389/fpubh.2023.1235086
Moore, R., Edmondson, L., Gregory, M., Griffiths, K., & Freeman, E. (2023). Barriers and facilitators to physical activity and further digital exercise intervention among inactive British adolescents in secondary schools: a qualitative study with physical education teachers. Frontiers in Public Health, 11. http://doi.org/10.3389/fpubh.2023.1193669
Griffiths, K., Moore, R., & Brunton, J. (2020). Sport and physical activity habits, behaviours and barriers to participation in university students: an exploration by socio-economic group. Sport, Education and Society. http://doi.org/10.1080/13573322.2020.1837766
Moore, R., Ramchandani, G., Bullough, S., Goldsmith, S., & Edmondson, L. (2018). The world at their feet: a combined historical ranking of nations competing in football and futsal. American Journal of Sports Science and Medicine, 6 (2), 49-59. http://doi.org/10.12691/ajssm-6-2-3.
Bullough, S., Moore, R., Goldsmith, S., & Edmondson, L. (2016). Player migration and opportunity: examining the efficacy of the UEFA home-grown rule in six European football leagues. International Journal of Sports Science & Coaching, 11 (5), 662-672. http://doi.org/10.1177/1747954116667104
Berdejo-del-Fresno, D., Moore, R., & Laupheimer, M.W. (2015). VO2max changes in English futsal players after a 6-week period of specific small-sided games training. American Journal of Sports Science and Medicine, 3 (2), 28-34. http://doi.org/10.12691/ajssm-3-2-1
Moore, R., Bullough, S., Goldsmith, S., & Edmondson, L. (2014). A systematic review of Futsal literature. American Journal of Sports Science and Medicine, 2 (3), 108-116. http://doi.org/10.12691/ajssm-2-3-8
Moore, R., & Radford, J. (2014). Is Futsal kicking off in England? : a baseline participation study of Futsal. American Journal of Sports Science and Medicine, 2 (3), 117-122. http://doi.org/10.12691/ajssm-2-3-9
Moore, R., Al-Tamimi, A.-.K., & Freeman, E. (n.d.). A conversational agent (Phyllis) to support adolescent health and overcome barriers to Physical Activity: a co-design and evaluation study (Preprint). JMIR Formative Research. http://doi.org/10.2196/51571
Conference papers
Coleman, R., & Moore, R. (2010). The Activ8 Eatwell Social Marketing Campaign for SportNI/FSA. In All Ireland Sport Conference, Dublin, Ireland, 1 October 2010.
Book chapters
Bullough, S., Hart, G., Moore, R., & Bonner, S. (2012). The role of alternative physical activities in engaging young people. In Harris, S., Bell, B., Adams, A., & Mackintosh, C. (Eds.) Sport for sport? Theoretical and practical insights in sports development. (pp. 47-74). Leisure Studies Association: http://www.leisure-studies-association.info/LSAWEB/NewTitle/117.html
Reports
Barrett, D., & Moore, R. (2010). The Coaching Workforce Survey 2010 - Baseline Report. Northern Ireland: Sport Northern Ireland. http://www.sportni.net/NR/rdonlyres/A8EF3483-299B-4B12-B2AA-51F3A6BC523C/0/CoachingWorforceSurvey.pdf
Coleman, R., & Moore, R. (2010). A systematic review of physical activity and nutritional social marketing campaigns. Northern Ireland: Sport Northern Ireland. http://www.sportni.net/NR/rdonlyres/E579E7E0-6344-47F1-9205-E0B95E1DF64C/0/Asystematicreviewofphysciallitercayandnutirtionalsocialmarketingcampigns.pdf
Coleman, R., & Moore, R. (2010). The impact of the pilot Activ8 Eatwell initiative in Northern Ireland. Northern Ireland: Sport Northern Ireland. http://www.sportni.net/NR/rdonlyres/00F0B8D4-8D69-4D1A-8DB8-6B9D831B65B0/0/TheimpactofthepilotActiv8EatwellinitiativeinNorthernIreland.pdf
Moore, R., & Taylor, P. (2009). The relative status of grounds staff in employing organisations. Milton Keynes, UK: Institute of Groundsmanship. http://www.iog.org/Resources/IOG/Documents/2012%20Fund/Relative%20Status%20of%20Grounds%20Staff%20in%20employing%20organisations-Sheffield%20Hallam.pdf