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Roderick Radford

Senior Lecturer

Summary

A 'pracademic', entrepreneurial, global, marketing communicator fusing academic frameworks with practice/employable applications. Someone who has always believed that "there is nothing as useful as a good idea and nothing as useless as somebody with a bag full of ideas but can't do anything with them" and that business is interesting (hopefully fun).

An active professional who enjoys working in both 'academia' and 'live' business simultaneously and appreciates the importance of both. A believer in excellence and access.

  • About

    Qualifications

    • 2014: Chartered Fellow - Chartered Institute of Marketing (CIM), Other
    • 2012: Chartered Fellow - Chartered Management Institute (CMI), Other
    • 1990: MBA Chartered Manager, Sheffield Hallam University, United Kingdom

    CPD/ Attendance at annual conferences

    Annual Conference

    • 2015 to 2017: , Chartered Institute of Marketing (CIM)

    CPD activities

    • 2016: , UCAS Convention, United Kingdom

    External Leadership Position

    Professional Body leadership position

    • 2014: , Chartered Management Institute (CMI), United Kingdom
    • 2014: , Chartered Institute of Marketing (CIM), United Kingdom

    Member of professional body

    Membership

    • 2014: , Chartered Management Institute (CMI), United Kingdom
    • 2014: , Chartered Institute of Marketing (CIM), United Kingdom

    Programme or Unit leadership

    Module Leader

    • 2017: , Sheffield Hallam University, United Kingdom

    Other

    • 2017: , Sheffield Hallam University, United Kingdom

    Subject External Examiner

    External Examiner

    • 2015: , Chartered Institute of Marketing (CIM)

    Teaching expertise

    • Entrepreneurial Commercial Communications & Retail Marketing Solutions

    Industry Links

    • Retail & Property
    • CMI, CIM

  • Teaching

    Department of Management

    Sheffield Business School

    Marketing

    2001 to present: Degree & Module Leader, Sheffield Hallam University, United Kingdom

  • Publications

    Other publications

    Radford, R. (2012). Review of Retail Marketing and Management. Oxford: Oxford University Press

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