Summary
A 'pracademic', entrepreneurial, global, marketing communicator fusing academic frameworks with practice/employable applications. Someone who has always believed that "there is nothing as useful as a good idea and nothing as useless as somebody with a bag full of ideas but can't do anything with them" and that business is interesting (hopefully fun).
An active professional who enjoys working in both 'academia' and 'live' business simultaneously and appreciates the importance of both. A believer in excellence and access.
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About
Qualifications
- 2014: Chartered Fellow - Chartered Institute of Marketing (CIM), Other
- 2012: Chartered Fellow - Chartered Management Institute (CMI), Other
- 1990: MBA Chartered Manager, Sheffield Hallam University, United Kingdom
CPD/ Attendance at annual conferences
Annual Conference
- 2015 to 2017: , Chartered Institute of Marketing (CIM)
CPD activities
- 2016: , UCAS Convention, United Kingdom
External Leadership Position
Professional Body leadership position
- 2014: , Chartered Management Institute (CMI), United Kingdom
- 2014: , Chartered Institute of Marketing (CIM), United Kingdom
Member of professional body
Membership
- 2014: , Chartered Management Institute (CMI), United Kingdom
- 2014: , Chartered Institute of Marketing (CIM), United Kingdom
Programme or Unit leadership
Module Leader
- 2017: , Sheffield Hallam University, United Kingdom
Other
- 2017: , Sheffield Hallam University, United Kingdom
Subject External Examiner
External Examiner
- 2015: , Chartered Institute of Marketing (CIM)
Teaching expertise
- Entrepreneurial Commercial Communications & Retail Marketing Solutions
Industry Links
- Retail & Property
- CMI, CIM
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Teaching
Department of Management
Sheffield Business School
Marketing
2001 to present: Degree & Module Leader, Sheffield Hallam University, United Kingdom
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Publications
Other publications
Radford, R. (2012). Review of Retail Marketing and Management. Oxford: Oxford University Press