Scott Jones

Scott Jones


Scott is a Senior Lecturer in the Marketing subject group at Sheffield Business School. He has ten years teaching experience in Marketing and Management. Scott is currently undertaking a PhD in Marketing at Lancaster University. His thesis contends with the conceptual issues of escapism and the functions that binge-watching TV series serves for consumers. Research interests lie in consumer behaviour, especially in the context of compulsive consumption and binge/excess behaviours from a Consumer Culture Theory perspective of Market Place Cultures.  I am an active member of the Chartered Institute of Marketing and hold Chartered Marketer status.

His work has appeared in the Journal of Marketing Management and Scott's work was given an honourable mention for excellence at the 2017 Interpretive Consumer Research Workshop in Stockholm Business School, Sweden.



  • 2015 to 2019: Doctor of Philosophy, Marketing, Lancaster University
  • 2015: Post Graduate Certificate in Education, Marketing, Sheffield Hallam University, United Kingdom
  • 2013: MA Marketing and Public Relations, University of Central Lancashire
  • 2010: PGDip CIM Marketing, University of Salford
  • 2007: Post Graduate Certificate in Education, Business Studies, Lancaster University
  • 2001: BA (Hons) Management, University of Hull

Teaching expertise

  • Marketing


  • Consumer Behaviour

Industry Links

  • CIM


Department of Management

Sheffield Business School



Journal articles

Jones, S., Cronin, J., & Piacentini, M.G. (2022). Celebrity brand break-up: fan experiences of para-loveshock. Journal of Business Research, 145, 720-731.

Coombes, P., & Jones, S. (2020). Toward Auto-netnography in Consumer Studies. International Journal of Market Research.

Jones, S., Cronin, J., & Piacentini, M. (2020). The interrupted world: Surrealist disruption and altered escapes from reality. Marketing Theory, 147059312091470.

Jones, S.P. (2019). Existential isolation...Press play to escape. Marketing Theory.

Jones, S., Cronin, J., & Piacentini, M.G. (2018). Mapping the extended frontiers of escapism: binge-watching and hyperdiegetic exploration. Journal of Marketing Management, 34 (5-6), 497-508.


Jones, S., Cronin, J., & Piacentini, M. (2018). Mapping the Extended Frontiers of Escapism: Binge-watching and Hyperdiegetic Exploration. Presented at: European Marketing Academy Conference (EMAC), Glasgow, UK, 2018

Jones, S. (2017). 9th Workshop on Interpretive Consumer Research.

Jones, S., & Hirst, C. (2017). Positioning Image and Identity in Relation to Institutional Norms and Expectations.

Charlesworth, D., & Jones, S. (2015). Learning Styles - Myths.

Jones, S. (2014). Mutual Benefits in Employer Engagement: A review of the reciprocity and beneficial outcomes of effective employer engagement.

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