Skip to content

Dr Shalini Vohra

Senior Lecturer In Marketing

Summary

I am the course leader for MSc Branding and Consumer Behaviour. I am an expert in consumer psychology and frequently invited to contribute to discussions by broadcasters such as the BBC. I am a member of the All Party Parliamentary Group on a fit and healthy childhood. My research on autism in children's literature has featured in The Conversation and I’ve been invited to share my research across universities such as the University of Cambridge and Sheffield Institute of Education. I earned my PhD in Marketing from Manchester Business School and investigated the relevance of corporate reputation on investor decision making, in particular on regret. I then went on to explore the relevance of emotions and emotion regulation on the work of traders as a research fellow at the Open University. I have been awarded funding by SAMS, NARTI and ESRC in connection with projects that focus on ECR development as well as autism in children's fiction.

My research interests include consumer psychology, psychology of finance, autism and it's portrayal in children's literature, fit and healthy childhood, emotions and early career academics.

 

  • About

    Qualifications

    • 2010: PhD Investor Decision Making, University of Manchester, United Kingdom
    • 2003: MBA General Management, Other, United Kingdom
    • 2001: BBA, Other, United Kingdom

    Consultancy

    Marketing strategy

    • 2008: , Manchester Retail Research Forum

    Member of professional body

    Other

    • 2012: , Higher Education Academy (HEA)

    Senior Lecturer

    Teaching expertise

    • Marketing
    • Psychology

    Research

    • Autism in children's fiction
    • Consumer psychology
    • Early career academics
    • Emotions
    • Psychology of finance
    • Regret

  • Teaching

    Department of Management

    Sheffield Business School

    Marketing

    2011 to present: Moduler leader, Sheffield Hallam University, United Kingdom

    2011 to present: Module Leader, Sheffield Hallam University, United Kingdom

  • Publications

    Journal articles

    Fenton-O'Creevy, M., Lins, J.T., Vohra, S., Richards, D.W., Davies, G., & Schaaff, K. (2012). Emotion regulation and trader expertise: Heart rate variability on the trading floor. Journal of Neuroscience, Psychology, and Economics, 5 (4), 227-237. http://doi.org/10.1037/a0030364

    Book chapters

    Vohra, S. (2018). Interpersonal emotion regulation in the work of financial traders. In Research on Emotion in Organizations. (pp. 97-118). http://doi.org/10.1108/S1746-979120180000014013

    Vohra, S., & Fenton-O'Creevy, M. (2014). Intuition, expertise and emotion in the decision making of investment bank traders. In Handbook of Research Methods on Intuition. (pp. 88-98). http://doi.org/10.4337/9781782545996.00015

    Reports

    Vohra, S. (2018). The role of marketing in promoting a fit and healthy childhood. All Party Parliamentary Group. https://royalpa.files.wordpress.com/2018/11/marketingreport_nov20181.pdf

    Vohra, S. (2018). The role of marketing in promoting a fit and healthy childhood. All Party Parliamentary Group. https://royalpa.files.wordpress.com/2018/11/marketingreport_nov20181.pdf

    Internet Publications

    Vohra, S. (2018). Why there need to be more autistic characters in children’s books. https://theconversation.com/why-there-need-to-be-more-autistic-characters-in-childrens-books-90054%20)

    Vohra, S. (2017). The psychology of black Friday. https://theconversation.com/the-psychology-of-black-friday-how-pride-and-regret-influence-spending-87956

    Presentations

    Vohra, S. (2016). Intra-and Interpersonal Regulation in the Work of Financial Trade.

    Vohra, S. (2011). Can a Company’s Reputation Influence the Effects of Share Performance on Investor Regret?

    Vohra, S. (2011). Managing the heart of finance: domain specific emotion regulation in the work of financial traders.

    Vohra, S. (2011). Emotion Regulation and Trader Performance.

    Vohra, S. (2008). Investors decision making: a qualitative study of investment groups’, British Academy of Management.

    Other publications

    Vohra, S. (2018). Why there need to be more autistic characters in children’s books. The Conversation. https://theconversation.com/why-there-need-to-be-more-autistic-characters-in-childrens-books-90054

    Vohra, S. (2017). The psychology of Black Friday – how pride and regret influence spending. The Conversation. https://theconversation.com/the-psychology-of-black-friday-how-pride-and-regret-influence-spending-87956

  • Other activities

    Competitve Research Award

    • 2018: Structured writing retreat for doctoral students, British Academy of Management (BAM), United Kingdom
    • 2018: £2, 222 Awarded Society for the Advancement of Management Studies (SAMS) funding for development of the management community in 2018, Society for the Advancement of Management Studies (SAMS) Durham Business School, United Kingdom
    • 2018: Awarded Northern Advanced Research Training Initiative (NARTI) funding (£1500) for development of the ECR community, Northern Advanced Research Training Initiative (NARTI), United Kingdom
    • 2017: Structured writing retreat for doctoral students, British Academy of Management (BAM), United Kingdom
    • 2017: Awarded ESRC SHU Funding for participating in the Festival of Social Science, ESRC Festival of Social Science, United Kingdom

    HEA fellow or senior fellow

    • 2012: Higher Education Academy, Sheffield Hallam University

    Honour

    • 2017: Early Career Research Representative for NARTI, Northern Advanced Research Training Initiative (NARTI), United Kingdom

    Research funding or grant

    • 2017: Developing the management community funding, Society for Advancement of Management Studies, United Kingdom

Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

Close