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Shalini Vohra

Dr Shalini Vohra


I teach across a number of marketing modules, both undergraduate and post graduate. I earned my PhD in Marketing from Manchester Business School and was a research fellow at the Open University. Prior to joining academia, I worked in industry for MNC's such as PepsiCo and Nokia. As a part of the Manchester retail research forum, I have consulted for many leading UK retailers including M&S, Waitrose, Tesco and Sainsbury's. My research interests include emotions and emotion regulation at work, regret and investor decision making, emotions in trading, and intuition.

  • About


    • 2010: PhD Investor Decision Making, University of Manchester
    • 2003: MBA General Management, Other
    • 2001: BBA, Other


    Marketing strategy

    • 2008: , Manchester Retail Research Forum

    Member of professional body


    • 2012: , Higher Education Academy (HEA)

    Teaching expertise

    • Marketing


    • Emotions and work life, emotions and decision making, regret and investor decision making

  • Teaching

    Dept Of Management

    Sheffield Business School


    2011 to present: Moduler leader, Sheffield Hallam University

    2011 to present: Module Leader, Sheffield Hallam University

  • Publications

    Journal article: VOHRA, S. Fenton-O'Creevy, M. Lins, J. Richards, D. Davies, G. Schaaff, K. (2012), 'Emotion regulation and trader expertise: Heart rate variability on the trading floor.', Journal of Neuroscience, Psychology, and Economics, vol 5, no 4, pp. 227-237

    Book chapter: VOHRA, S. FENTON-O’CREEVY, M. (2014), 'Intuition, expertise and emotion in the decision making of investment bank traders' Handbook of Research Methods on Intuition, Sinclair, Marta eds, Edward Elgar Publishing, Cheltenham

    Conference Paper: VOHRA, S. (2016), 'Intra-and Interpersonal Regulation in the Work of Financial Trade'. Paper presented at 10th International Conference on Emotions and Organizational Life, Rome

    Conference Paper: VOHRA, S. DAVIES, G. (2011), 'Can a Company’s Reputation Influence the Effects of Share Performance on Investor Regret?'. Paper presented at American Marketing Association, Summer Marketing Educators’ Conference

    Conference Paper: VOHRA, S. FENTON-O'CREEVY, M. (2011), 'Managing the heart of finance: domain specific emotion regulation in the work of financial traders'. Paper presented at Academy of Management, USA

    Conference Paper: FENTON-O'CREEVY, M. DAVIES, G. LINS, J. RICHARDS, D. VOHRA, S. SCHAFF, K. (2011), 'Emotion Regulation and Trader Performance'. Paper presented at European Association of Work and Organizational Psychology

    Conference Paper: VOHRA, S. DAVIES, G. (2008), 'Investors decision making: a qualitative study of investment groups’, British Academy of Management'. Paper presented at BAM, UK

  • Other activities

    HEA fellow or senior fellow

    • 2012: Higher Education Academy, Sheffield Hallam University


    • 2017: Nominated to be the Early Career Research Represnetative for NARTI, Northern Advanced Research Training Initiative (NARTI), United Kingdom

    Research funding or grant

    • 2017: Awarded ESRC SHU Funding for participating in the Festival of Social Science, ESRC Festival of Social Science, United Kingdom
    • 2017: Developing the management studies community funding, Northern Advanced Research Training Initiative (NARTI), United Kingdom

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