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Shalini Vohra

Dr Shalini Vohra

Senior Lecturer In Marketing

Summary

My research interests include consumer psychology, psychology of finance, autism in children's/young adult fiction, emotions, early career academics and co-production with children and young people. I earned my PhD in marketing from Manchester Business School and investigated the relevance of corporate reputation on investor decision making. I then went on to explore the relevance of emotions on the work of traders as a research fellow at the Open University. I am the NARTI, early career researchers (ECR) representative and enjoys working towards research, training and development opportunities for ECRs. I am passionate about neurodivergence in mainstream children's fiction and interested in research and projects that work towards this. I have worked in marketing for MNC's such as PepsiCo and as a part of the Manchester Retail Research forum consulted for supermarkets like Tesco, M&S, Waitrose and Sainsbury's. I have been awarded funding by the ESRC as well as SAMS in connection with projects that focus on ECR development as well as autism in children's fiction. 

 

  • About

    Qualifications

    • 2010: PhD Investor Decision Making, University of Manchester
    • 2003: MBA General Management, Other
    • 2001: BBA, Other

    Consultancy

    Marketing strategy

    • 2008: , Manchester Retail Research Forum

    Member of professional body

    Other

    • 2012: , Higher Education Academy (HEA)

    Senior Lecturer

    Teaching expertise

    • Marketing
    • Psychology

    Research

    • Autism in children's fiction
    • Consumer psychology
    • Early career academics
    • Emotions
    • Psychology of finance
    • Regret

  • Teaching

    Sheffield Business School

    Marketing

    2011 to present: Moduler leader, Sheffield Hallam University

    2011 to present: Module Leader, Sheffield Hallam University

  • Publications

    Journal article: VOHRA, S. Fenton-O'Creevy, M. Lins, J. Richards, D. Davies, G. Schaaff, K. (2012), 'Emotion regulation and trader expertise: Heart rate variability on the trading floor.', Journal of Neuroscience, Psychology, and Economics, vol 5, no 4, pp. 227-237

    Book chapter: VOHRA, S. FENTON-O’CREEVY, M. (2014), 'Intuition, expertise and emotion in the decision making of investment bank traders' Handbook of Research Methods on Intuition, Sinclair, Marta eds, Edward Elgar Publishing, Cheltenham

    Conference Paper: VOHRA, S. (2016), 'Intra-and Interpersonal Regulation in the Work of Financial Trade'. Paper presented at 10th International Conference on Emotions and Organizational Life, Rome

    Conference Paper: VOHRA, S. DAVIES, G. (2011), 'Can a Company’s Reputation Influence the Effects of Share Performance on Investor Regret?'. Paper presented at American Marketing Association, Summer Marketing Educators’ Conference

    Conference Paper: VOHRA, S. FENTON-O'CREEVY, M. (2011), 'Managing the heart of finance: domain specific emotion regulation in the work of financial traders'. Paper presented at Academy of Management, USA

    Conference Paper: FENTON-O'CREEVY, M. DAVIES, G. LINS, J. RICHARDS, D. VOHRA, S. SCHAFF, K. (2011), 'Emotion Regulation and Trader Performance'. Paper presented at European Association of Work and Organizational Psychology

    Conference Paper: VOHRA, S. DAVIES, G. (2008), 'Investors decision making: a qualitative study of investment groups’, British Academy of Management'. Paper presented at BAM, UK

  • Other activities

    HEA fellow or senior fellow

    • 2012: Higher Education Academy, Sheffield Hallam University

    Honour

    • 2017: Early Career Research Representative for NARTI, Northern Advanced Research Training Initiative (NARTI), United Kingdom

    Research funding or grant

    • 2017: Awarded ESRC SHU Funding for participating in the Festival of Social Science, ESRC Festival of Social Science, United Kingdom
    • 2017: Developing the management community funding, Society for Advancement of Management Studies, United Kingdom

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