Dr Shalini Vohra

Senior Lecturer In Marketing

Department of Management

Summary

I am the course leader for MSc Branding and Consumer Behaviour. I am an expert in consumer psychology and frequently invited to contribute to discussions by broadcasters such as the BBC. I am a member of the All Party Parliamentary Group on a fit and healthy childhood. My research on autism in children's literature has featured in The Conversation and I’ve been invited to share my research across universities such as the University of Cambridge and Sheffield Institute of Education. I earned my PhD in Marketing from Manchester Business School and investigated the relevance of corporate reputation on investor decision making, in particular on regret. I then went on to explore the relevance of emotions and emotion regulation on the work of traders as a research fellow at the Open University. I have been awarded funding by SAMS, NARTI and ESRC in connection with projects that focus on ECR development as well as autism in children's fiction.

My research interests include consumer psychology, psychology of finance, autism and it's portrayal in children's literature, fit and healthy childhood, emotions and early career academics.

E-mail

About

Qualifications

2010: PhD Investor Decision Making, University of Manchester, United Kingdom
2003: MBA General Management, Other, United Kingdom
2001: BBA, Other, United Kingdom

Consultancy

Marketing strategy

2008: , Manchester Retail Research Forum

Member of professional body

Other

2012: , Higher Education Academy (HEA)

Senior Lecturer

Teaching expertise

Marketing
Psychology

Research

Autism in children's fiction
Consumer psychology
Early career academics
Emotions
Psychology of finance
Regret

Teaching

Department of Management

Sheffield Business School

Marketing

2011 to present: Moduler leader, Sheffield Hallam University, United Kingdom

2011 to present: Module Leader, Sheffield Hallam University, United Kingdom

Publications

Journal articles

Vohra, S., & Davies, G. (2020). Investor regret, share performance and the role of corporate agreeableness. Journal of Business Research, 110, 306-315. http://doi.org/10.1016/j.jbusres.2020.01.013

Fenton-O'Creevy, M., Lins, J.T., Vohra, S., Richards, D.W., Davies, G., & Schaaff, K. (n.d.). Emotion regulation and trader expertise: Heart rate variability on the trading floor. Journal of Neuroscience, Psychology, and Economics, 5 (4), 227-237. http://doi.org/10.1037/a0030364

Book chapters

Vohra, S. (2018). Interpersonal Emotion Regulation in the Work of Financial Traders. In Research on Emotion in Organizations. (pp. 97-118). Emerald Publishing Limited: http://doi.org/10.1108/s1746-979120180000014013

Vohra, S., & Fenton-O’Creevy, M. (n.d.). Intuition, expertise and emotion in the decision making of investment bank traders. (pp. 88-98). Edward Elgar Publishing: http://doi.org/10.4337/9781782545996.00015

Reports

Vohra, S. (2018). The role of marketing in promoting a fit and healthy childhood. All Party Parliamentary Group. https://royalpa.files.wordpress.com/2018/11/marketingreport_nov20181.pdf

Internet Publications

Vohra, S. (2018). Why there need to be more autistic characters in children’s books. https://theconversation.com/why-there-need-to-be-more-autistic-characters-in-childrens-books-90054%20)

Vohra, S. (2017). The psychology of black Friday. https://theconversation.com/the-psychology-of-black-friday-how-pride-and-regret-influence-spending-87956

Presentations

Vohra, S. (2016). Intra-and Interpersonal Regulation in the Work of Financial Trade.

Vohra, S. (2011). Can a Company’s Reputation Influence the Effects of Share Performance on Investor Regret?

Vohra, S. (2011). Managing the heart of finance: domain specific emotion regulation in the work of financial traders.

Vohra, S. (2011). Emotion Regulation and Trader Performance.

Vohra, S. (2008). Investors decision making: a qualitative study of investment groups’, British Academy of Management.

Other publications

Vohra, S. (2018). Why there need to be more autistic characters in children’s books. The Conversation. https://theconversation.com/why-there-need-to-be-more-autistic-characters-in-childrens-books-90054

Vohra, S. (2017). The psychology of Black Friday – how pride and regret influence spending. The Conversation. https://theconversation.com/the-psychology-of-black-friday-how-pride-and-regret-influence-spending-87956

Other activities

Competitve Research Award

2018: Structured writing retreat for doctoral students, British Academy of Management (BAM), United Kingdom
2018: £2, 222 Awarded Society for the Advancement of Management Studies (SAMS) funding for development of the management community in 2018, Society for the Advancement of Management Studies (SAMS) Durham Business School, United Kingdom
2018: Awarded Northern Advanced Research Training Initiative (NARTI) funding (£1500) for development of the ECR community, Northern Advanced Research Training Initiative (NARTI), United Kingdom
2017: Structured writing retreat for doctoral students, British Academy of Management (BAM), United Kingdom
2017: Awarded ESRC SHU Funding for participating in the Festival of Social Science, ESRC Festival of Social Science, United Kingdom

HEA fellow or senior fellow

2012: Higher Education Academy, Sheffield Hallam University

Honour

2017: Early Career Research Representative for NARTI, Northern Advanced Research Training Initiative (NARTI), United Kingdom

Research funding or grant

2017: Developing the management community funding, Society for Advancement of Management Studies, United Kingdom

Shalini Vohra