Skip to content

Shalini Vohra

Dr Shalini Vohra

Senior Lecturer In Marketing


My research interests include consumer psychology, psychology of finance, autism in children's/young adult fiction, emotions, early career academics and co-production with children and young people. I earned my PhD in marketing from Manchester Business School and investigated the relevance of corporate reputation on investor decision making. I then went on to explore the relevance of emotions on the work of traders as a research fellow at the Open University. I am the NARTI, early career researchers (ECR) representative and enjoys working towards research, training and development opportunities for ECRs. I am passionate about neurodivergence in mainstream children's fiction and interested in research and projects that work towards this. I have worked in marketing for MNC's such as PepsiCo and as a part of the Manchester Retail Research forum consulted for supermarkets like Tesco, M&S, Waitrose and Sainsbury's. I have been awarded funding by the ESRC as well as SAMS in connection with projects that focus on ECR development as well as autism in children's fiction. 


  • About


    • 2010: PhD Investor Decision Making, University of Manchester
    • 2003: MBA General Management, Other
    • 2001: BBA, Other


    Marketing strategy

    • 2008: , Manchester Retail Research Forum

    Member of professional body


    • 2012: , Higher Education Academy (HEA)

    Senior Lecturer

    Teaching expertise

    • Marketing
    • Psychology


    • Autism in children's fiction
    • Consumer psychology
    • Early career academics
    • Emotions
    • Psychology of finance
    • Regret

  • Teaching

    Sheffield Business School


    2011 to present: Moduler leader, Sheffield Hallam University

    2011 to present: Module Leader, Sheffield Hallam University

  • Publications

    Journal article: VOHRA, S. Fenton-O'Creevy, M. Lins, J. Richards, D. Davies, G. Schaaff, K. (2012), 'Emotion regulation and trader expertise: Heart rate variability on the trading floor.', Journal of Neuroscience, Psychology, and Economics, vol 5, no 4, pp. 227-237

    Book chapter: VOHRA, S. FENTON-O’CREEVY, M. (2014), 'Intuition, expertise and emotion in the decision making of investment bank traders' Handbook of Research Methods on Intuition, Sinclair, Marta eds, Edward Elgar Publishing, Cheltenham

    Conference Paper: VOHRA, S. (2016), 'Intra-and Interpersonal Regulation in the Work of Financial Trade'. Paper presented at 10th International Conference on Emotions and Organizational Life, Rome

    Conference Paper: VOHRA, S. DAVIES, G. (2011), 'Can a Company’s Reputation Influence the Effects of Share Performance on Investor Regret?'. Paper presented at American Marketing Association, Summer Marketing Educators’ Conference

    Conference Paper: VOHRA, S. FENTON-O'CREEVY, M. (2011), 'Managing the heart of finance: domain specific emotion regulation in the work of financial traders'. Paper presented at Academy of Management, USA

    Conference Paper: FENTON-O'CREEVY, M. DAVIES, G. LINS, J. RICHARDS, D. VOHRA, S. SCHAFF, K. (2011), 'Emotion Regulation and Trader Performance'. Paper presented at European Association of Work and Organizational Psychology

    Conference Paper: VOHRA, S. DAVIES, G. (2008), 'Investors decision making: a qualitative study of investment groups’, British Academy of Management'. Paper presented at BAM, UK

  • Other activities

    HEA fellow or senior fellow

    • 2012: Higher Education Academy, Sheffield Hallam University


    • 2017: Early Career Research Representative for NARTI, Northern Advanced Research Training Initiative (NARTI), United Kingdom

    Research funding or grant

    • 2017: Awarded ESRC SHU Funding for participating in the Festival of Social Science, ESRC Festival of Social Science, United Kingdom
    • 2017: Developing the management community funding, Society for Advancement of Management Studies, United Kingdom

Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?