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Yingxia Zheng

Senior Lecturer In Marketing


About

Qualifications

  • 2005: MSc E-commerce Technology, University of Derby
  • 1995: BA English and International Trade Combined, Fuzhou University, China (PRC)

Senior Lecturer in Marketing

Teaching

Department of Management

Sheffield Business School

Marketing

Publications

Journal articles

Zheng, Y. (2011). The value proposition of adopting mCRM strategy in UK SMEs. Journal of Systems and Information Technology, 13 (2), 223-245.

Book chapters

Zheng, Y. (2010). Real Service Improvement: the implications for value adding strategy. In Seddon, J. (Ed.) System Thinking. Axminster: Triarchy Press Ltd

Presentations

Zheng, Y. (2013). Issues and challenges facing SMEs in adopting mobile services.

Zheng, Y. (2013). The impact of social media on relationship buildings.

Zheng, Y. (2013). The key determinants for adopting social media channels to achieve competitive advantages in SMEs – UK perspectives.

Zheng, Y. (2013). The strategic value of social media in UK SMEs.

Zheng, Y. (2012). Exploring issues and challenges facing SMEs when adopting social media – UK perspectives.

Zheng, Y. (2012). The role of social media and its impact on corporate communications.

Zheng, Y. (2009). The value proposition of adopting mCRM strategy in UK SME service firms.

Zheng, Y. (2009). Mobile CRM strategy: exploring critical success factors for best practice.

Zheng, Y. (2009). Real Service Improvement: the implications for value adding strategy.

Other publications

Zheng, Y. (2004). Commercial Research Publication - Mobile Marketing Report for Juniper Research Ltd.

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