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Tramlines Marketing Competition

Date: From Thursday 28 February 2019 to Sunday 21 July 2019
Venue: Sheffield Hallam University

Are your students interested in Marketing? Would your students like to be involved in Tramlines Festival 2019?

Sheffield Hallam University is inviting students to take part in a competition to win the opportunity to undertake real life marketing experience for the 2019 Tramlines Festival.


Tramlines is the biggest party Sheffield’s ever seen. Over the weekend of 19-21st July, expect an amazing line-up with more than 70 artists across four stages, plus comedy, a pop-up cinema, an expanded family area and a food and drink line-up unlike anything the area’s ever seen. As ever, Tramlines will be championing local talent and celebrating creativity in Sheffield, with a strong focus on local talent.

This competition is for Year 12 students who are interested in exploring a career in the Marketing industry. Students are competing for the opportunity to work with the Tramlines team to market the festival. Winners will also bag themselves volunteering experience and tickets for the weekend.

Schools must nominate a team of no more than four students to lead each entry(one entry per school). More students can be involved in the process but the team of four will represent the school.


Following a preparatory workshop, students will prepare a 10 minute pitch to demonstrate to an expert panel how they will answer the following marketing brief:

You have been asked to consider how you would drive ticket sales to a 16-18 year old audience from the South Yorkshire region, using low cost marketing options.


Our Marketing department want to share their passion for marketing successful events with the marketers of the future. Students who enter this competition will have a chance to:

• develop their team working and communication skills as well as develop the skills needed to become a successful marketer

• meet staff and students from the University and be involved in a workshop to help gain an understanding of the fast paced marketing sector

• develop skills in presenting powerful marketing pitches to a panel of industry experts 

• have the chance to work on a marketing brief for a real life client.


February 2019 

Submit registrations of interest to Beth Tranter at by Thursday 28th February 2019

March 2019

Representatives from the Schools and Colleges Team and Marketing at Sheffield Hallam University will deliver a preparatory workshop for your students out at your school or college. This will be approximately a 1 hour session.

May 2019

Teams will be invited to a Marketing Pitch at Sheffield Hallam University. They will have the opportunity to pitch their responses to the marketing brief to an expert panel, made up of representatives from Tramlines Festival, the Marketing Department and the Marketing Subject Group at SHU.

May-July 2019 

The winning team of students will support the Tramlines team in the marketing of the festival, taking on volunteering roles in the run up to the weekend and during the festival. The winners will also receive tickets for the weekend. 


To enter, each school must register their interest by contacting Beth Tranter at by Thursday 28th February 2019. Beth will then be in touch to arrange the preparatory workshop out at your school or college.


Only the winning school party will be allowed to act on behalf of Tramlines for marketing purposes. All other parties will not be endorsed.

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