Institute of Sales Management - North Regional Event
In a world where the competition is fierce and fact acting, and customer demands are heightened, 58% of B2B sales are lost to the biggest competitor of them all, Inertia. This is because selling organisations, both through their sales and marketing, don't do a good enough job of helping the customer see and make the case for change, so they stick with what they've got. Six Steps to Developing MUSICAL Value Propositions that Sell will help you break that inertia and sell more - on customer value.
During this interactive session, Dr Paul Johnston and Dr Simon Kelly will help you develop MUSICAL value propositions that sell based on their book "Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable value Propositions".
Date: Thursday 11th October 2018
Venue: Sheffield Business School, Sheffield Hallam University, Stoddart Building, Howard Street, Sheffield, S1 1WB
For more information and to book Click Here.