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Year of Entry 2019/20
BA (Honours)

Business Analytics

Focus on the power and usage of data and analytics in business.


Everything you need to know...

What is the fee? Home/EU: £9,250 per year (£1,200 for placement year)
International: £13,250 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? N1M5
When do I start? September
Placement available? Yes

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Course summary

  • Learn to manage and interpret the results of analytical work to provide business insight.
  • Apply knowledge in a variety of contexts including marketing, customer service, finance, retail, healthcare and social media.
  • Study a language or specialist business subject in your elective module.
  • Undertake a year-long paid work placement and optional semester abroad.

Understand, analyse and interpret data and information and present decision making options with conviction. Study areas including markets and customers, introductory investment appraisal and foundational statistics, all to help you make better decisions to develop profitable and sustainable businesses.

Student View

Watch student Maksymilian Zon talk about what it’s like to study at Sheffield Business School.

How you learn

Watch course leader Zuwaina Aladawi talk about this course.

Following a highly practical approach, your learning takes place in a wide variety of settings in order to cater to different learning styles and behaviours.

You learn through:

  • live projects
  • work placement
  • semester abroad
  • self-study and collaborative work
  • analytical study and critical thinking
  • presentations
  • class discussions and problem-solving

Applied learning

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career with companies such as GSK, NHS, Microsoft, SAP and Virgin. Salaries of up to £30,000 are possible.

You also have the option to study abroad for a semester in your second year if you are successful in applying to the global mobility initiative, which allows you to choose from over 40 European destinations and 20 other international university partnerships under English instruction.

Live projects

With the support of academics you are asked to solve a real-world client decision problem through a consultancy assignment in your third year. You are prepared for this task as the assignment synthesises the learning from the previous three/four years' experience.


Future careers

This course prepares you for a career as a

  • senior data insight analyst
  • data analyst
  • customer insight manager
  • marketing insight manager
  • big data analyst
  • data research and collection officer
  • business intelligence analyst
  • marketing manager
  • business analyst

Previous graduates of this course have gone on to work for

  • Virgin Media

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map
City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Equipment and facilities

On this course you work with

  • software applications including Microsoft Office Specialist
  • Bloomberg trading suite
  • simulation and software and database technologies
  • additional digital resources

Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

  • BBC at A Level
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

  • English language or literature at grade C or 4
  • Maths at grade D or 3

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

IIf English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

The modules for 2019/20 may vary to those given below, which are for academic year 2018/19.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Academic Skills For Business Analytics Professionals Credits: 20 Assessment: Coursework
Module: Customers And Markets Credits: 20 Assessment: Coursework
Exam
Module: Data Analysis For Business Decisions Credits: 20 Assessment: Coursework
Module: Management Science: An Introduction Credits: 20 Assessment: Coursework
Exam
Module: People And Organisations In Context Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Global Business Environment Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Academic Skills And Professional Development In Business Analytics Credits: 20 Assessment: Coursework
Module: Data And Business Decisions Credits: 20 Assessment: Coursework
Module: Leading Innovative Organisations Credits: 20 Assessment: Coursework
Module: Performance Measurement And Operations Credits: 20 Assessment: Coursework
Practical
Module: Strategic Planning (Shaping The Future) Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Business Law Credits: 20 Assessment: Coursework
Exam
Module: Essential It Skills For Business Credits: 20 Assessment: Coursework
Module: Financial Management Applications Credits: 20 Assessment: Coursework
Exam
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Leading And Managing Teams Credits: 20 Assessment: Coursework
Module: Managing International Business Credits: 20 Assessment: Coursework
Module: Planning Your Own Business Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 3

Compulsory modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits
Module: Applied Analytics Credits: 20
Module: Business Analytics Decision Making And Career Management Credits: 20
Module: Business Intelligence And Modelling Credits: 20
Module: Implementing Strategy And Change Credits: 20
Module: Strategy, Ethics, Privacy And Social Responsibility Credits: 20
Elective modules
Module Credits
Module: Business In The European Economy Credits: 20
Module: Business Operations And Project Management Credits: 20
Module: Consultancy Skills For Organisational Change Credits: 20
Module: Contemporary Issues In International Business Credits: 20
Module: Contemporary Issues In Marketing Credits: 20
Module: Customer Psychology Credits: 20
Module: Financial Fluency For Decision Making Credits: 20
Module: Financial Performance Management Credits: 20
Module: Foreign Language Credits: 20
Module: Leadership In Contemporary Organisations Credits: 20
Module: Managing For Success Credits: 20
Module: Managing The Digital Enterprise Credits: 20
Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges Credits: 20

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time undergraduate study in 2019/20 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2019/20 is £13,250 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Business and management courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

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