Skip to content

Students chatting outdoors
Year of Entry 2019/20
BA (Honours)

Business Analytics

Course in clearing
Full-time Business and management

Focus on the power and usage of data and analytics in business.

Places available in clearing

Apply for a place on this course starting in 2019. Call us on now 0330 024 6390.

Find out more about clearing.


Everything you need to know...

What is the fee? Home/EU: £9,250 per year (£1,200 for placement year)
International: £13,250 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 80 UCAS points through Clearing
What is the UCAS code? N1M5
When do I start? September 2019
Placement year available? Yes

Sheffield Hallam University open day

Come to an open day

Find out more at our undergraduate open days. Book now for your place.

Learn more

Course summary

  • Learn to manage and interpret the results of analytical work to provide business insight.
  • Apply knowledge in a variety of contexts including marketing, customer service, finance, retail, healthcare and social media.
  • Study a language or specialist business subject in your elective module.
  • Undertake a year-long paid work placement and optional semester abroad.

Understand, analyse and interpret data and information and present decision making options with conviction. Study areas including markets and customers, introductory investment appraisal and foundational statistics, all to help you make better decisions to develop profitable and sustainable businesses.

Student View

Watch student Maksymilian Zon talk about what it’s like to study at Sheffield Business School.

How you learn

Your lecturer's view
Watch course leader Dr Roy Woodhead talk about this course.

Following a highly practical approach, your learning takes place in a wide variety of settings in order to cater to different learning styles and behaviours.

You learn through:

  • live projects
  • work placement
  • semester abroad
  • self-study and collaborative work
  • analytical study and critical thinking
  • presentations
  • class discussions and problem-solving

Course leaders and tutors

Roy Woodhead
Roy Woodhead
Senior Lecturer in Digital Innovation

Dr Roy Woodhead has been a Business Analyst for Global IT companies. In this role he has seen this profession move from a world of Excel spreadsheets to real time an … Read more

Applied learning

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career with companies such as GSK, NHS, Microsoft, SAP and Virgin. Salaries of up to £30,000 are possible.

You also have the option to study abroad for a semester in your second year if you are successful in applying to the global mobility initiative, which allows you to choose from over 40 European destinations and 20 other international university partnerships under English instruction.

Live projects

With the support of academics you are asked to solve a real-world client decision problem through a consultancy assignment in your third year. You are prepared for this task as the assignment synthesises the learning from the previous three/four years' experience.

Future careers

This course prepares you for a career as a

  • business analyst
  • senior data insight analyst
  • data analyst
  • customer insight manager
  • marketing insight manager
  • big data analyst
  • data research and collection officer
  • business intelligence analyst
  • marketing manager

Previous graduates of this course have gone on to work for

  • Virgin Media

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map
City Campus map

Howard Street
S1 1WB

Get directions
Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more

Equipment and facilities

On this course you work with

  • software applications including Microsoft Office Specialist
  • Bloomberg trading suite
  • simulation and software and database technologies
  • additional digital resources

Entry requirements

All students

GCSEs Maths grade D or 3 and English Language grade C. Equivalencies are accepted.

80 UCAS points, including 48 points from two A levels, or equivalent, or an alternative qualification such as an Access course. You must have at least one A level (minimum grade E), one AS level (minimum grade C) or one GCSE (minimum grade B) in one of your chosen programme languages.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


The modules for 2019/20 may vary to those given below, which are for academic year 2018/19.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Business Statistics Credits: 20 Assessment: Coursework
Module: Data Analysis For Business Decisions Credits: 20 Assessment: Coursework
Module: Developing Professional And Academic Skills Credits: 20 Assessment: Coursework
Module: People And Organisations In Context Credits: 20 Assessment: Coursework
Module: Requirements Management Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Global Business Environment Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits
Module: Data And Business Decisions Credits: 20
Module: Data Science Credits: 20
Module: Financial Management Applications Credits: 20
Module: Performance Measurement And Operations Credits: 20

Year 3

Compulsory modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits
Module: Applied Analytics Credits: 20
Module: Business Intelligence And Modelling Credits: 20
Module: Strategy, Ethics, Privacy And Social Responsibility Credits: 20
Module: Strategy Projects And People Credits: 20
Elective modules
Module Credits
Module: Business In The European Economy Credits: 20
Module: Business Operations And Project Management Credits: 20
Module: Consultancy Skills For Organisational Change Credits: 20
Module: Contemporary Issues In International Business Credits: 20
Module: Contemporary Issues In Marketing Credits: 20
Module: Customer Psychology Credits: 20
Module: Financial Performance Management Credits: 20
Module: Leadership In Contemporary Organisations Credits: 20
Module: Managing For Success Credits: 20
Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges Credits: 20

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time undergraduate study in 2019/20 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2019/20 is £13,250 per year. During your placement year you will pay a reduced fee of £1,200.

Students sat on a sofa

Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Business and management courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

Responsible for this course?

Find out how you can update the information on this page.


Apply now for a 2019 start

This course has places available in clearing. Call us now on 0330 024 6390.

Call us to apply

Not ready to apply?

Feel free to ask us a question.

Ask a question

Where next?

Want to know more about Sheffield Hallam? Get your questions answered with our tips, guides and information.

A student ambassador talking to a visitor

Come to an open day

Meet our students and staff, see our campuses and accommodation, and get all the information you need.

Book now
Illustration of  giant students walking through Sheffield

Why Sheffield?

Find out why Sheffield is the ultimate student city.

Our guide to Sheffield
Accommodation buildings

Find accommodation

We guarantee accommodation for all first year students. All of our halls are in popular student areas, and close to our campuses.

Find your home from home
Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?