Everything you need to know...
International: £13,650 per year
- Convert your existing Foundation, HND or academic credits into a full honours degree
- Gain a head start in your business and marketing career with management-oriented studies
- Attain creativity and entrepreneurial skills that will set you apart as a professional
- Apply your skills to practical tasks - work on producing a fully-fledged product development proposal
- Graduate as an innovative thinker and an employable, experienced professional
This course is based around the final year of the Business and Marketing degree. You'll top up your qualifications while learning the skills you need to excel. You'll graduate ready to enter an exciting career.
How you learn
In this course, you'll learn to consider business and marketing from the outside in: closely examining consumer choice and how you can innovate to stand out. You'll attain the knowledge you need for entrepreneurial, global, customer-led and market-driven business practice, and apply it readily through hands-on exposure to marketing techniques. You'll benefit from expert tutelage and a course emphasis on employability.
You learn through:
- Formal lectures
- Problem solving exercises
- Case studies
- Individual and group presentations
- Directed learning activities
- Live projects
- Blog and video production
- Business simulations
- Enterprise initiatives
- Student-led voluntary work
- Assessment/accreditation for part time work
Course leaders and tutors
Elizabeth Dempsey is a Senior Lecturer in Marketing within Sheffield Business School.
Throughout the course, you'll be expected to apply your knowledge to real-world situations. You'll take part in business simulations, have the opportunity to undertake voluntary and part-time work for academic credits, and will produce a fully-fledged product development proposal.
Sheffield Hallam's Marketing Student Society, of which you will become an automatic member, is one of the few such societies in the country to have links to the Chartered Institute of Marketing (CIM). This will allow you superb networking opportunities, with masterclasses and links to business professionals in Sheffield and elsewhere.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
This course prepares you for a career in the following positions
- Account Manager
- Advertising Executive
- Business Analyst
- Business Developer
- Distribution Manager
- Events Coordinator
- Management Consultant
- Marketing Communication Executive
- Market Research Analyst
- Personnel Manager
- Press Executive
- Project Manager
- Product Manager
- Recruitment Consultant
- Retail Manager
- Sales Director.
Previous graduates of this course have gone on to work for
- Gripple (UK)
- Kent County Council
- GE Money
- IBM UK
- Janssen Pharmaceuticals
- Norwich Union
- Royal Bank of Scotland
- Telefonica UK (O2)
- Westfield Health.
Where will I study?
You study at City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.City Campus map
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Applicants normally need one of the following:
• a foundation degree, HND or equivalent qualification in business, with an overall merit profile from year two modules. Your qualification should include relevant marketing-related content in year one and year two.
• 120 year one and 120 year two credits, with an overall mark of 55 per cent or above, from a relevant business degree or equivalent. Your qualification should include relevant marketing-related content in year one and year two.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
|Module: Brand And Reputation Management||Credits: 20|
|Module: Go-To-Market In The Digital Environment||Credits: 20|
|Module: Implementing Strategy And Change||Credits: 20|
|Module: Marketing In A Global Context||Credits: 20|
|Module: Marketing Innovation And Creativity||Credits: 20|
|Module: Business In The European Economy||Credits: 20|
|Module: Business Operations And Project Management||Credits: 20|
|Module: Consultancy Skills For Organisational Change||Credits: 20|
|Module: Contemporary Issues In International Business||Credits: 20|
|Module: Contemporary Issues In Marketing||Credits: 20|
|Module: Customer Psychology||Credits: 20|
|Module: Financial Fluency For Decision Making||Credits: 20|
|Module: Financial Performance Management||Credits: 20|
|Module: Foreign Language||Credits: 10|
|Module: Leadership In Contemporary Organisations||Credits: 20|
|Module: Managing For Success||Credits: 20|
|Module: Managing The Digital Enterprise||Credits: 20|
|Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges||Credits: 20|
Fees and funding
Our tuition fee for UK/EU students starting full-time undergraduate study in 2020/21 is £9,250 per year.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for international students starting full-time study in 2020/21 is £13,650 per year.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Business and management courses (PDF)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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