Everything you need to know...
International/EU: £15,860 per year (£1,200 for placement year)
Teaching Quality
Sheffield Hallam University is ranked 11th amongst UK providers for marketing and public relations in the Guardian University Guide 2023 league table.
Course summary
- Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Marketing (CIM).
- Understand marketing and its role in business and the wider domestic and global economy.
- Focus on your interests and gain valuable experience.
Develop your intellectual abilities and analytical skills. By the end of the course you will have gained skills in quantitative and qualitative information collection, analysis, synthesis and interpretation.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course is suitable if you don't meet the entry requirements for our BA (Hons) Business and Marketing course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.
The approaches taken vary between modules as appropriate for the subject material and the required learning outcomes.
You learn through
- formal lectures
- seminars
- problem solving exercises
- case studies
- individual and group presentations
- directed learning activities
In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.
Course leaders and tutors
Tilahun Mekonnen
Senior LecturerCurrently working as a Senior Lecturer in Business Economics and the International Business Development Manager for Sub Saharan African Countries
Applied learning
Work placements
In year four, you have the opportunity to apply the skills you've gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating.
Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Salaries of up to £22,000 are possible. If you study abroad, or do your work placement, in another European country there may be funding available through the Erasmus+ programme (until 2023) or the Turing Scheme.
Live projects
We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.
Networking opportunities
Prepare for your career through the marketing student society, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.
We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links you to local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Sheffield Hallam University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.
Future careers
This course prepares you for a career as an
- account manager
- advertising executive
- business analyst
- business developer
- buyer
- distribution manager
- events coordinator
- management consultant
- marketing communication executive
- market research analyst
- personnel manager
- press executive
- project manager
- product manager
- recruitment consultant
- retail manager
- sales director
Previous graduates of this course have gone on to work for
- Allianz
- Bloomberg
- L'Oreal
- Centrica
- Honda
- Renault
- Gripple (UK)
- Cummins
- Fujitsu
- GlaxoSmithKline
- Kent County Council
- GE Money
- IBM UK
- Janssen Pharmaceuticals
- Norwich Union
- Pirelli
- Royal Bank of Scotland
- SAP
- SSE
- Telefonica UK (O2)
- Tesco
- WestfieldHealth
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | City Campus tour | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
UCAS points
- 64
This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:
- CC at A Level
- MPP in BTEC Extended Diploma.
- A combination of qualifications, which may include AS levels and EPQ.
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
GCSE
- English Language at grade C or 4 or equivalent
- Maths at grade C or 4 or equivalent
• Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent. If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Contemporary Issues | Credits: 20 |
Assessment:
Coursework |
| Module: Introduction To Business | Credits: 20 |
Assessment:
Practical |
| Module: Organisation Management And Delivery 1 | Credits: 20 |
Assessment:
Coursework |
| Module: Organisation Management And Delivery 2 | Credits: 20 |
Assessment:
Coursework |
| Module: Self And Stakeholder Management | Credits: 20 |
Assessment:
Coursework |
| Module: The Practice Of Business | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Data Analysis For Business Decisions | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Research And Employability | Credits: 20 |
Assessment:
Coursework |
| Module: People And Organisations In Context | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Principles Of Marketing | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Understanding Enterprise And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Global Business Environment | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits | Assessment |
|---|---|---|
| Module: Enterprise Theory And Practice | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Finance For Business Performance | Credits: 20 |
Assessment:
Coursework |
| Module: Integrated Marketing Communications | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Approaches To Marketing | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Business Law | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Language And Specialist Cultural Studies | Credits: 20 |
Assessment:
Coursework |
| Module: Leading And Managing Teams | Credits: 20 |
Assessment:
Coursework |
| Module: Managing International Business | Credits: 20 |
Assessment:
Coursework |
| Module: Planning Your Own Business | Credits: 20 |
Assessment:
Coursework |
| Module: Service And Retail Marketing | Credits: 20 |
Assessment:
Coursework |
Year 4
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Brand And Reputation Management | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Go-To-Market In The Digital Environment | Credits: 20 |
Assessment:
Coursework |
| Module: Implementing Strategy And Change | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing In A Global Context | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Innovation And Creativity | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Business In The European Economy | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Business Operations And Project Management | Credits: 20 |
Assessment:
Coursework |
| Module: Consultancy Skills For Organisational Change | Credits: 20 |
Assessment:
Coursework |
| Module: Contemporary Issues In International Business | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Contemporary Issues In Marketing | Credits: 20 |
Assessment:
Coursework Exam |
| Module: Customer Psychology | Credits: 20 |
Assessment:
Coursework |
| Module: Financial Performance Management | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Leadership In Contemporary Organisations | Credits: 20 |
Assessment:
Coursework |
| Module: Managing For Success | Credits: 20 |
Assessment:
Coursework |
| Module: Managing The Digital Enterprise | Credits: 20 |
Assessment:
Coursework |
| Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges | Credits: 20 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2023/24 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2023/24 is £15,860 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Business, management and enterprise courses (PDF, 258.2KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
