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Year of Entry 2019/20
BA (Honours)

Business and Marketing

Course in clearing
Full-time Business and management

Balance theory and practice with personal development and gain transferable skills in the field of marketing.


Places available in clearing

Apply for a place on this course starting in 2019. Call us on now 0330 024 6390.

Find out more about clearing.



 

Everything you need to know...

What is the fee? Home/EU: £9,250 per year (£1,200 for placement year)
International: £13,250 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 80 UCAS points through Clearing
What is the UCAS code? NN15
When do I start? September 2019
Placement available? Yes

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Course summary

  • Understand marketing and its role in business and the wider domestic and global economy.
  • Focus on your interests and gain valuable experience.
  • Have the opportunity to study abroad — with Erasmus funding available for European placements.

Develop your intellectual abilities and analytical skills. By the end of the course you will have gained skills in quantitative and qualitative information collection, analysis, synthesis and interpretation.

Watch student Bronwyn Moorhouse talk about what it’s like to study on this course.

How you learn

Watch course leader Elizabeth Dempsey talk about this course.

The approaches taken vary between modules as appropriate for the subject material and the required learning outcomes.

You learn through

  • formal lectures
  • seminars
  • problem solving exercises
  • case studies
  • individual and group presentations
  • directed learning activities

There are opportunities to study abroad at one of our partner universities with the possibility of funding through the Erasmus programme.

Course leaders and tutors

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Elizabeth Dempsey
Senior Lecturer

Elizabeth Dempsey is a Senior Lecturer in Marketing within Sheffield Business School.

Applied learning

Work placements

In year three, you have the opportunity to apply the skills you've gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating.

Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Salaries of up to £22,000 are possible. If you study abroad, or do your work placement, in another European country there may be funding available through the Erasmus programme.

Live projects

We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.

Networking opportunities

Prepare for your career through the marketing student society, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.

We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links you to local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

Sheffield Hallam University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.


Future careers

This course prepares you for a career as an

  • account manager
  • advertising executive
  • business analyst
  • business developer
  • buyer
  • distribution manager
  • events coordinator
  • management consultant
  • marketing communication executive
  • market research analyst
  • personnel manager
  • press executive
  • project manager
  • product manager
  • recruitment consultant
  • retail manager
  • sales director

Previous graduates of this course have gone on to work for

  • Allianz
  • Bloomberg
  • L'Oreal
  • Centrica
  • Honda
  • Renault
  • Gripple (UK)
  • Cummins
  • Fujitsu
  • GlaxoSmithKline
  • Kent County Council
  • GE Money
  • IBM UK
  • Janssen Pharmaceuticals
  • Norwich Union
  • Pirelli
  • Royal Bank of Scotland
  • SAP
  • SSE
  • Telefonica UK (O2)
  • Tesco
  • WestfieldHealth

Accreditation

This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map
City Campus map
Location

Howard Street
Sheffield
S1 1WB

Get directions
Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

All students

GCSEs Maths grade D or 3 and English Language grade C. Equivalencies are accepted.

80 UCAS points, including 48 points from two A levels or equivalent, or an alternative qualification such as an Access course.

If you don't meet these criteria you may be qualified for our BA Business and Marketing with Foundation Year.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

The modules for 2019/20 may vary to those given below, which are for academic year 2018/19

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Data Analysis For Business Decisions Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: People And Organisations In Context Credits: 20 Assessment: Coursework
Exam
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Exam
Module: Understanding Enterprise And Creativity Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Global Business Environment Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits
Module: Financial Fluency For Management Decision Making Credits: 20
Module: Integrated Marketing Communications Credits: 20
Module: Sales And Business Skills Credits: 20
Module: Strategic Approaches To Marketing Management Credits: 20
Module: Strategic Planning (Shaping The Future) Credits: 20
Elective modules
Module Credits
Module: Business In Practice Credits: 20
Module: Business Law Credits: 20
Module: Essential It Skills For Business Credits: 20
Module: Foreign Language Credits: 20
Module: Leading And Managing Teams Credits: 20
Module: Managing International Business Credits: 20
Module: Planning Your Own Business Credits: 20
Module: Service And Retail Marketing Credits: 20

Year 3

Compulsory modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Brand And Reputation Management Credits: 20 Assessment: Coursework
Exam
Module: Go-To-Market In The Digital Environment Credits: 20 Assessment: Coursework
Module: Marketing In A Global Context Credits: 20 Assessment: Coursework
Practical
Module: Marketing Innovation And Creativity Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Business In The European Economy Credits: 20 Assessment: Coursework
Exam
Module: Business Operations And Project Management Credits: 20 Assessment: Coursework
Module: Consultancy Skills For Organisational Change Credits: 20 Assessment: Coursework
Module: Contemporary Issues In International Business Credits: 20 Assessment: Coursework
Exam
Module: Contemporary Issues In Marketing Credits: 20 Assessment: Coursework
Exam
Module: Customer Psychology Credits: 20 Assessment: Coursework
Module: Financial Performance Management Credits: 20 Assessment: Coursework
Exam
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Leadership In Contemporary Organisations Credits: 20 Assessment: Coursework
Module: Managing For Success Credits: 20 Assessment: Coursework
Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges Credits: 20 Assessment: Coursework

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time undergraduate study in 2019/20 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2019/20 is £13,250 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Business and management courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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This course has places available in clearing. Call us now on 0330 024 6390.


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