Everything you need to know...
International: £13,650 per year (£1,200 for placement year)
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- Understand marketing and its role in business and the wider domestic and global economy.
- Focus on your interests and gain valuable experience.
- Have the opportunity to work abroad — with Erasmus funding available for European placements.
Develop your intellectual abilities and analytical skills. By the end of the course you will have gained skills in quantitative and qualitative information collection, analysis, synthesis and interpretation.
How you learn
The approaches taken vary between modules as appropriate for the subject material and the required learning outcomes.
You learn through
- formal lectures
- problem solving exercises
- case studies
- individual and group presentations
- directed learning activities
Course leaders and tutors
Elizabeth Dempsey is a Senior Lecturer in Marketing within Sheffield Business School.
In year three, you have the opportunity to apply the skills you've gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating.
Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Salaries of up to Â£22,000 are possible. If you study abroad, or do your work placement, in another European country there may be funding available through the Erasmus programme.
We run a programme of guest lectures so that you can benefit from the insight and experiences of industry specialists from a range of organisations and backgrounds.
Prepare for your career through the marketing student society, which you gain automatic membership to as a new student. This gives you access to the Chartered Institute of Marketing (CIM) and local branch master classes and activities.
We are one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances academic learning and links you to local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
Sheffield Hallam University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.
This course prepares you for a career as an
- account manager
- advertising executive
- business analyst
- business developer
- distribution manager
- events coordinator
- management consultant
- marketing communication executive
- market research analyst
- personnel manager
- press executive
- project manager
- product manager
- recruitment consultant
- retail manager
- sales director
Previous graduates of this course have gone on to work for
- Gripple (UK)
- Kent County Council
- GE Money
- IBM UK
- Janssen Pharmaceuticals
- Norwich Union
- Royal Bank of Scotland
- Telefonica UK (O2)
This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Where will I study?
You study at City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.City Campus map
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BBC at A Level
- DMM in BTEC Extended Diploma.
- A combination of qualifications, which may include AS levels, EPQ and general studies
- English language or literature at grade C or 4
- Maths at grade D or 3
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.
If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You can take an optional placement in year three.
|Module: Data Analysis For Business Decisions||Credits: 20||
|Module: Marketing Research And Employability||Credits: 20||
|Module: People And Organisations In Context||Credits: 20||
|Module: Principles Of Marketing||Credits: 20||
|Module: Understanding Enterprise And Creativity||Credits: 20||
|Module: Foreign Language||Credits: 20||
|Module: Global Business Environment||Credits: 20||
|Module: Financial Fluency For Management Decision Making||Credits: 20||
|Module: Integrated Marketing Communications||Credits: 20||
|Module: Sales And Business Skills||Credits: 20||
|Module: Strategic Approaches To Marketing Management||Credits: 20||
|Module: Strategic Planning (Shaping The Future)||Credits: 20||
|Module: Applied Financial Management||Credits: 20||
|Module: Business Law||Credits: 20||
|Module: Essential It Skills For Business||Credits: 20||
|Module: Foreign Language||Credits: 20||
|Module: Leading And Managing Teams||Credits: 20||
|Module: Managing International Business||Credits: 20||
|Module: Planning Your Own Business||Credits: 20||
|Module: Service And Retail Marketing||Credits: 20||
|Module: Placement Year||Credits: -|
|Module: Brand And Reputation Management||Credits: 20|
|Module: Go-To-Market In The Digital Environment||Credits: 20|
|Module: Implementing Strategy And Change||Credits: 20|
|Module: Marketing In A Global Context||Credits: 20|
|Module: Marketing Innovation And Creativity||Credits: 20|
|Module: Business In The European Economy||Credits: 20|
|Module: Business Operations And Project Management||Credits: 20|
|Module: Consultancy Skills For Organisational Change||Credits: 20|
|Module: Contemporary Issues In International Business||Credits: 20|
|Module: Contemporary Issues In Marketing||Credits: 20|
|Module: Customer Psychology||Credits: 20|
|Module: Financial Fluency For Decision Making||Credits: 20|
|Module: Financial Performance Management||Credits: 20|
|Module: Foreign Language||Credits: 20|
|Module: Leadership In Contemporary Organisations||Credits: 20|
|Module: Managing For Success||Credits: 20|
|Module: Managing The Digital Enterprise||Credits: 20|
|Module: Sustainable And Responsible Business In The C21 - Contemporary Challenges||Credits: 20|
Fees and funding
Our tuition fee for UK/EU students starting full-time undergraduate study in 2020/21 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for international students starting full-time study in 2020/21 is £13,650 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Business, management and enterprise courses (PDF)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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