Everything you need to know...
International: £13,905 for the course
- Learn how to use and apply consumer behaviour theory when developing marketing strategies.
- Discover how brands are constructed, produce value and what they mean for a variety of stakeholder groups.
- Study how brands are managed in the international marketplace.
- Consider branding from producer and consumer perspectives.
In modern marketing, versatile skills are essential. Marketers must be sensitive to customers, and understand the importance of brand perception. On this course, you’ll develop your understanding of branding and consumer behaviour and its usefulness for marketing management. Upon graduating, you’ll have a distinctive skillset — perfect for entering a range of rewarding positions.
Come to an open day
Find out more at our postgraduate open days. Book now for your place.
How you learn
This course has modules in both consumer behaviour and branding, which work to complement one another. It draws upon psychology, branding, consumer culture studies and management — examining the consumer both as an individual, and within certain groups.
A variety of learning and teaching methods will be used to facilitate the development of knowledge, understanding and skills. The approaches taken vary between modules as appropriate for the subject material and the required learning outcomes.
You learn through
- problem-solving exercises
- case studies
- individual and group presentations
- directed learning activities
Throughout the course, you’ll undertake simulations of the workplace — allowing you excellent real-world experience. There are also a number of enterprise initiatives, and student-led voluntary opportunities.
This course prepares you for a career in
- brand management
- consumer behaviour
- consumer and market research
- doctoral studies
Where will I study?
You study at City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.City Campus map
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Equipment and facilities
On this course you work with
- statistical software such as SPSS
- qualitative analysis software such as NVIVO
Minimum 2.2 in any degree
Students whose first language is not English will need to demonstrate the entry requirements of the course to which they apply as well as meet the English competence requirements of an overall IELTS score of 6.0 (with a minimum of 5.5 in each of the four skills); or equivalent.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
|Module: Applications Of Branding||Credits: 15||
|Module: Consumer Psychology||Credits: 15||
|Module: Contemporary Practices In Marketing Research||Credits: 15||
|Module: Critical Consumption And Ethics||Credits: 15||
|Module: Dissertation||Credits: 60||
|Module: Global Brand Management||Credits: 15||
|Module: Integrated Brand Communications||Credits: 15||
|Module: International Consumer Behaviour||Credits: 15||
|Module: Understanding Markets||Credits: 15||
Fees and funding
Our tuition fee for UK/EU students starting full-time study in 2020/21 is £8,240 for the course. There is a £1,000 Postgraduate Taught Scholarship available for Sheffield Hallam University Alumni.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for international students starting full-time study in 2020/21 is £13,905 for the course.
Postgraduate student loans
Up to £10,906 available for UK and EU students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Business, management and enterprise courses (PDF)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Responsible for this course?
Find out how you can update the information on this page.