Everything you need to know...
International/EU: £16,385 or £17,885 (with work experience) for the course
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- Gain advanced knowledge and qualifications, and prepare for exciting professional media positions
- Undertake a major individual project alongside or within a relevant organisation
- Excel through a syllabus designed to match the in-demand expertise of the creative media industry
- Learn to manage digital media businesses and teams, and exploit the latest technologies
- Study in well-equipped media studios and lab facilities, with experienced industry practitioners
This course is designed to create experienced, savvy graduates, ready for exciting media positions. You'll acquire both the management skills and the media expertise that you need to excel in the dynamic creative industries. This course offers a two year work experience route including a placement of up to 12 months.
View our students' work
Find out more about the Media Arts and Communications department and view the work of some of our students.
How you learn
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Your studies will comprise of eight taught modules, as well as a major project alongside or within an organisation. You'll learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. You'll gain a solid theoretical grounding and useful practical experience - building a eye-catching portfolio to show prospective employers - and work with the award winning Venture Matrix to enhance your employability and enterprise skills.
You learn through:
- Lectures, seminars and workshops
- Individual project work
- Group work and presentations
- Industry days
'My course has allowed me to work on projects for real clients. I have also benefitted from using a wide range of software which has improved my portfolio- and ultimately my job prospects.'
Ryhan Sadath, MA Digital Media Management student
As well as your taught modules, you'll have the opportunity to undertake The Digital Media Management Project, a module that allows students to work with or within organisations on projects to enhance a company or organisation.
You will have the opportunity to go on a work placement for up to 12 months. You are supported in finding placements and can apply for a vacancy as you would like a job. There are dedicated sessions to support you in CV writing, interview skills and job applications.
The placement starts in your second year and most are paid. Apply for the placement route by selecting the two year course length.
Throughout the course, you will be expected to work on real client briefs, providing you vital industry experience and material for your portfolio.
A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter, where you'll take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead.
The superb industry links, projects, site visits and field trips involved in this course provide ample networking opportunities.
Watch Natalie Chin speak about work placements on the MA Digital Media Management course at Sheffield Hallam University.
This course prepares you for a career in
- Managing or consulting on social media
- Digital PR
- Digital media
- Communication strategies
- Entrepreneurship and digital innovation
- Digital media designers
- Digital change leaders and innovators
Watch Sian Gilbert, a Sheffield Hallam graduate, discusses how she's using the skills she learned on her course to advance in her career as a Digital Producer at Joi Polloi.
The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications. Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Equipment and facilities
On this course you work with
- Industry-standard software and hardware tools such as Adobe and Apple software
Learn more about your department
Media, Arts and Communications Facilities Tour
Take a look around the media, arts and communication facilities at Sheffield Hallam University with lecturer Saskia Wilson.
An honours degree (2.2 or above) or equivalent in any subject.
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Modules studied may differ depending on when you start your course.
You can take an optional placement in year two.
|Module: Communicating Research||Credits: 15||
|Module: Design Thinking||Credits: 15||
|Module: Digital And Mobile Technologies||Credits: 15||
|Module: Digital Innovation||Credits: 15||
|Module: Digital Media Ecosystems||Credits: 15||
|Module: Digital Media Management||Credits: 15||
|Module: Digital Media Management Project||Credits: 60||
|Module: Enterprise And Entrepreneurship||Credits: 15||
|Module: Strategic Digital Marketing||Credits: 15||
|Module: Communicating Research||Credits: 15|
|Module: Design Thinking||Credits: 15|
|Module: Digital Innovation||Credits: 15|
|Module: Digital Media Management||Credits: 15|
|Module: Postgraduate Placement||Credits: -|
Fees and funding
Our tuition fee for UK students starting full-time study in 2023/24 is £9,910 for the course without work experience placement or £11,410 with work experience placement.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for International/EU students starting full-time study in 2023/24 is £16,385 for the course without work experience placement or £17,885 with work experience placement.
Postgraduate student loans
Up to £11,222 available for Home students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Digital media courses (PDF, 227KB)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.