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BA (Honours) Festival and Entertainment Management

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Year of Entry 2022/23
BA (Honours)

Festival and Entertainment Management

Course in clearing
Full-time Event Management

Learn how to plan, market and deliver outstanding experiences in the vibrant festival and entertainment industry.

Places available in clearing

Apply for a place on this course starting in 2022. Call us now on 0330 024 6390 from 6.30am on Thursday 18 August.

Clearing is not open to international students this year.


Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £14,415 per year
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 96 UCAS points through Clearing
What is the UCAS code? B020
When do I start? September 2022
Placement year available? Yes

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Course summary

  • Deliver great experiences within the entertainment industry.
  • Gain real-world skills in practical classes, live projects and work experience.
  • Work at leading events like the Latitude and Leeds Festivals.
  • Collaborate with real festival and entertainment managers on consultancy projects.
  • Gain industry-recognised qualifications in Health and Safety (IOSH) and licensing (BIIAB).

The festival and entertainment industries offer diverse roles for graduates. On this course, you’ll learn how to deliver exceptional events, and build important industry contacts. You’ll gain the experience, skills and qualifications you need to start an exciting career in anything from music and arts festivals to casinos, theme parks and nightclubs.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

Watch course leader Mark Norman talk about the BA Festival and Entertainment Management course at Sheffield Hallam University.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

You will develop your skills through a combination of lectures, seminars, workshops, and projects.

Field trips, site visits and work with external organisations enhance your understanding the festival and entertainment industry and its unique challenges.

This course includes two externally accredited and industry recognised qualifications — the BIIAB Level 2 Award for Personal License Holders and the IOSH Managing Events Safely award. Both enhance your employability and are included as part of the course fee.

You learn through

  • delivering your own festivals and entertainment experiences
  • guest speakers from industry
  • problem solving exercises using real-world challenges
  • case studies from industry
  • individual and group presentations
  • field trips
  • site visits
  • working with external organisations

Course leaders and tutors

Mark Norman
Mark Norman
Senior Lecturer In Event Management

Lecturer In Event Management

Applied learning

Work placements

You will have the opportunity to undertake a year-long work placement in between your second and third years. This gives you real-world experience to prepare you for your future career.

Through our strong relationships with employers we can help you to secure a valuable placement opportunity and support you while you're there. We have a team of staff and tutors who will support you to find the placement that suits your ambitions.

Alternatively, you can complete the Learning in the Workplace semester where you work and study at the same time, with academic lessons carried out remotely during allocated study periods while on placement.

This is recognised by the University as a placement and offers you a quicker way to complete your studies and gain work experience in three rather than four years. By successfully completing this experience, you will be able to obtain 'placement' in your degree title and enter directly into the final year of studies.

We currently have a partnership with Festival Republic, part of the Live Nation Group to provide volunteer and paid staff to both Latitude and Leeds Festival.

The festival and live music sector in the UK is growing and expected to be worth £3.2B by 2023, which means an increased demand for suitably qualified graduates.

Live projects

During the first and second year of the course there will be a live element where you will either deliver your own festival or live entertainment experience. In the final year you will work on consultancy project alongside an external partner.

Field trips

There will be an opportunity to join field trips and site visits during the course that enhance your learning and given a practical application to knowledge gained in the classroom.

Networking opportunities

Through the event management HUB, students on this degree will be able to participate in the various networking events that we host throughout the year to support students in making industry contacts.

Future careers

This course prepares you for a career in

  • festival or entertainment entrepreneurship
  • festival management
  • festival operations
  • tour management
  • artiste management and liaison
  • venue management (music, arts and culture)
  • entertainment venue management (cinema, theme parks etc)
  • entertainment operations management
Student success story
Meet Events Management student Ellie Hunter who volunteered at a top UK music festival.

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | Campus facilities | Keeping safe on Campus

City Campus map

Howard Street
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Equipment and facilities

Every year our students take advantage of the wealth of independent venues in Sheffield and the surrounding area to deliver their live projects. These include

  • Sheffield City Hall
  • the Leadmill
  • Yellow Arch studios
  • the Hide
  • Genting Casino
  • 99 Mary Street
  • Showroom and Workstation
  • Parks and green spaces

We will introduce you to a variety of online event management software packages and virtual event platforms.

Entry requirements

All students

96 UCAS points, including 48 points from two A levels or equivalent, or an alternative qualification such as an Access course.

If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules
Module Credits Assessment
Module: Academic And Professional Skills Credits: 20 Assessment: Coursework
Module: Destination Entertainment Credits: 20 Assessment: Coursework
Module: Festivals And Enterprise Credits: 20 Assessment: Coursework
Module: Marketing Communications Credits: 20 Assessment: Coursework
Module: The Eventscape Credits: 20 Assessment: Coursework
Module: The Festival And Entertainment Industry Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Academic Research Skills Credits: 20 Assessment: Coursework
Module: Applied Event Operations Credits: 20 Assessment: Coursework
Module: Event Law And Risk Management Credits: 20 Assessment: Coursework
Module: Festival And Entertainment Marketing Credits: 20 Assessment: Coursework
Module: Managing Entertainment Credits: 20 Assessment: Coursework
Module: The Live Festival Experience Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Arts And Entertainment In Society Credits: 20 Assessment: Coursework
Module: Festival And Entertainment Consultancy Credits: 40 Assessment: Coursework
Module: Maximising Festival And Venue Outcomes Credits: 20 Assessment: Coursework
Module: Research Project Credits: 20 Assessment: Coursework
Module: Strategic Event Design Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2022/23 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.


Apply now for a 2022 start

This course has places available in clearing. Call us now on 0330 024 6390 from 6.30am on Thursday 18 August.

Clearing is not open to international students this year.

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