How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Our award-winning lecturers have years of professional experience in different sectors of the events industry. They’re actively involved in applied and impactful research. So, you’ll be able to understand the latest trends in events and leisure management and apply your knowledge to the design and delivery of live events – all making you stand out to employers.

You can learn more about our students’ work and experiences on our Instagram account.

You develop your skills through a combination of seminars and workshops, by attending lectures and by completing projects. International and national field trips, site visits and work with external organisations enhance your engagement and understanding of the complexities and challenges of operating in the international events and leisure industry.

Other methods used include:

• Lectures, seminars and workshops
• Problem-solving exercises
• Case studies
• Individual and group presentations
• Directed learning activities
• Industry guest speakers, field trips and site visits
• Attending or volunteering at live events and festivals
• Independent study and group work

You’ll develop an in-depth knowledge of the events industry – such as experience design and the latest trends and issues in events and leisure management. You’ll have the opportunity to gain a specialist understanding of different event sectors including outdoor events, sporting, and cultural events. You’ll gain strong foundations in core business management skills – such as marketing and research. With these skills, you’ll develop into a career-ready and well-rounded event and leisure professional. 

We believe you learn best when you engage with the industry and sector first-hand. You’ll gain a rich and well-developed understanding of the complexities, challenges and rewards of operating in the global events industry.

• Access to our unique student support triangle to help with your personal, academic and career development
• Access to our Skills Centre with one-to-ones, webinars, and online resources, where you can get help with planning and structuring your assignments
• Industry-specific employability activities such as projects and networking opportunities

Course leaders and tutors

Ian Whiteside

Senior Lecturer in Events Management in the Department of Service Sector Management at Sheffield Business School

Applied learning

Live projects

As part of this course, you will undertake a large consultancy based project worth 40 credits where you will design a solution to a real world event leisure-based problem.

Work experience

You have access to work experience opportunities across various event sectors (including the leisure sector) available from an online portal updated in real time, with roles ranging from local charity events to international festivals in Europe. Your modules will also feature visits in and around the region.

Field trips

There will be an opportunity to join field trips and site visits during the course that enhance your learning and given a practical application to knowledge gained in the classroom.

Networking opportunities

Our links with industry mean you’ll be able to engage with a wide range of guest speakers from across the events industry. Guest speakers have included Martin Green of Eurovision 2023, Birmingham 2022 Commonwealth Games, Hull City of Culture 2017, London 2012 organising committee (LOCOG), Simon Graveling of Athens 2004, London 2012 and Sochi 2014, Arther Forbes-Whitmore from Ticketmaster, Lucy Kinsella from Festival Republic, Simon Read (Event Producer) from Ashfield Meetings Experiences and Jon Hughes from KPMG.

You’ll also benefit from our membership with the Association of Events Management Educators and National Outdoor Events Association. Since 2002 we’ve developed an impressive track record of forming tomorrow’s leaders in Events Management – with successful alumni working across the globe. Our graduates regularly return to share their career stories and events expertise.

Future careers

The UK events market size was valued at £61.5 billion in 2018 and Projected to reach £114.8 bn by 2032 (Allied Market Research, 2023). 

Our graduates have successful events careers in many sectors – including event agencies, food and drinks companies, law firms, telecommunications companies, technology providers, marketing agencies, healthcare providers, travel companies, education institutions, museums, galleries and hotels.

This course prepares you for a career in:

• Events agencies
• Outdoor and sport events management
• Wedding and luxury events management
• Business event management, exhibitions and conferences
• Fundraising events
• Venue finding and management
• Festivals and music events
• Events client management
• Event project management
• Experience design
• Experiential marketing

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | City Campus tour 

Location

Howard Street
Sheffield
S1 1WB

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Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

Fees and funding

• Home students
• International students

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy.

If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. Students on this course will be eligible for a £6,000 scholarship towards their tuition fees. For further information on the scholarship visit https://www.shu.ac.uk/international/fees-scholarships-and-discounts/events-management-scholarship

Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Event management courses (PDF, 184.7KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.