Everything you need to know...
- Top up your existing qualifications to honours level.
- Develop and apply management principles in the experiential marketing and events industry.
- Learn how to implement a successful experiential marketing campaign.
- Understand the key practices required to deliver successful, sustainable events.
This top-up course works closely with leading experiential marketing agency TRO. You’ll gain a sound understanding of events management, and prepare for a career in the more specific role as an experiential marketing professional. Throughout the year, you’ll develop a multitude of skills which will enable your success in an event-based career.
How you learn
On this course, you'll develop your skills through a combination of seminars, workshops and lectures, and by completing real-world projects.
You’ll work with external organisations, including TRO, to enhance your understanding of the subject — learning how to tackle its complexities and challenges.
You learn through
- live events
- guest speakers
- problem solving
- case studies
- individual and group presentations
- directed learning activities
As this is a top-up route, there is not a placement opportunity with this course. However there are still a number of applied learning initiatives.
You have access to work experience opportunities across various event sectors (including the experiential marketing and wider events/marketing sectors), available from an online portal updated in real-time with roles ranging from local charity events to international festivals in Europe.
As part of this course, you will undertake a large real-world project worth 40 credits to deliver an Experiential Marketing based event in Sheffield.
You will have the autonomy to create, market and deliver the event, supported by experienced tutors.
Additional to the Live Experiential Event module you will be using real-world case studies and examples in class whilst also working alongside experiential marketing agency TRO in a number of modules.
Our links with industry mean that you hear from a wide range of guest speakers.
Previous guest speakers have included
- Martin Green of the London 2012 organising committee (LOCOG)
- Simon Graveling of Athens 2004
- London 2012 and Sochi 2014
- David Jamilly of Theme Traders
- Dominic Stokes from SIV Live
- Jon Hughes from KPMG
Previous graduates of events courses have gone on to work for
- Banks Sadle
- Welcome to Yorkshire
- Hilton Hotels
- Because Experiential Marketing
- Olympia London
- Business Design Centre London
- NHS England
- Ashfield Meetings and Events
Where will I study?
You study at City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.City Campus map
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Normally one from
• a HND or foundation degree in a relevant subject, with an overall merit profile from year two modules
• equivalent qualification in a relevant subject
If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
This course is not open to international students who require a Tier 4 (General) student visa to study in the UK. If you are an international applicant but do not require a Tier 4 (General) student visa, contact our Admissions Team to find out whether you’re eligible to apply.
|Module: Research Project||Credits: 20||
|Module: Strategic Event Design||Credits: 20||
|Module: Strategic Management For Events||Credits: 20||
|Module: The Live Experiential Event||Credits: 40||
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Event management courses (PDF)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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