Skip to content

Two women production assistants with headsets
Year of Entry 2021/22
BSc (Honours)

Events Management (Experiential Marketing) (1 year top-up)

Course in clearing
Full-time Event Management

Top-up your qualification to an honours degree, and study the exciting events and experiential marketing sector.

Places available in clearing

Apply for a place on this course starting in 2021. Call us now on 0330 024 6390.

Find out how you'll learn this year.


Everything you need to know...

What is the fee? Home: £9,250 per year
International/EU: £13,995 per year (£1,200 for placement year)
How long will I study? 1 Year
Where will I study? City Campus
What is the UCAS code? N8T6
When do I start? September 2021

Course summary

  • Top up your existing qualifications to honours level.
  • Develop and apply management principles in the experiential marketing and events industry.
  • Learn how to implement a successful experiential marketing campaign.
  •  Understand the key practices required to deliver successful, sustainable events.

This top-up course works closely with leading experiential marketing agency TRO. You’ll gain a sound understanding of events management, and prepare for a career in the more specific role as an experiential marketing professional. Throughout the year, you’ll develop a multitude of skills which will enable your success in an event-based career. 

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

On this course, you'll develop your skills through a combination of seminars, workshops and lectures, and by completing real-world projects. 

You’ll work with external organisations, including TRO, to enhance your understanding of the subject — learning how to tackle its complexities and challenges.

You learn through

  • live events
  • guest speakers
  • problem solving
  • exercises
  • case studies
  • individual and group presentations
  • directed learning activities

Course leaders and tutors

No photo of Charlotte Rowley found
Charlotte Rowley
Senior Lecturer

I currently teach on the BSc Events Management courses. I am also one of the Placement team for the Events Management subject group, I support students in finding b … Read more

Applied learning

Work placement

As this is a top-up route, there is not a placement opportunity with this course. However there are still a number of applied learning initiatives. 

You have access to work experience opportunities across various event sectors (including the experiential marketing and wider events/marketing sectors), available from an online portal updated in real-time with roles ranging from local charity events to international festivals in Europe.  

Live projects 

As part of this course, you will undertake a large real-world project worth 40 credits to deliver an Experiential Marketing based event in Sheffield. 

You will have the autonomy to create, market and deliver the event, supported by experienced tutors.

Additional to the Live Experiential Event module you will be using real-world case studies and examples in class whilst also working alongside experiential marketing agency TRO in a number of modules.

Networking opportunities 

Our links with industry mean that you hear from a wide range of guest speakers.

Previous guest speakers have included

  • Martin Green of the London 2012 organising committee (LOCOG)
  • Simon Graveling of Athens 2004
  • London 2012 and Sochi 2014 
  • David Jamilly of Theme Traders
  • Dominic Stokes from SIV Live
  • Jon Hughes from KPMG
Sheffield Hallam University open day

Come to an open day

Find out more at our undergraduate open days. Book now for your place.

Learn more

Future careers

Previous graduates of events courses have gone on to work for

  • Banks Sadle
  • Welcome to Yorkshire
  • Hilton Hotels
  • TRO
  • Because Experiential Marketing
  • Vodafone
  • Olympia London
  • Business Design Centre London
  • NHS England
  • Ashfield Meetings and Events

Where will I study?

You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | Campus facilities | Keeping safe on Campus

City Campus map

Howard Street
S1 1WB

Get directions
Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more

Entry requirements

All students

HND or foundation degree in a relevant subject, with an overall merit profile from year two modules.

If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Compulsory modules
Module Credits Assessment
Module: Events As Marketing And Strategy Credits: 20 Assessment: Coursework
Module: Research Project Credits: 20 Assessment: Coursework
Module: Strategic Event Design Credits: 20 Assessment: Coursework
Module: Strategic Management For Events Credits: 20 Assessment: Coursework
Module: The Live Experiential Event Credits: 40 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.

Students sat on a sofa

Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Event management courses (PDF, 231.8KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

Responsible for this course?

Find out how you can update the information on this page.


Apply now for a 2021 start

This course has places available in clearing. Call us on 0330 024 6390 to apply.

Call us to apply

Not ready to apply?

Chat one-on-one with our students and staff about life at Sheffield Hallam.

Ask a question

Where next?

Want to know more about Sheffield Hallam? Get your questions answered with our tips, guides and information.

A student ambassador talking to a visitor

Come to an open day

Meet our students and staff, see our campuses and accommodation, and get all the information you need.

Book now
undergraduate prospectus 2021

Order a prospectus

Find out everything you need to know about studying at Sheffield Hallam.

Order your copy today
Accommodation buildings

Find accommodation

We guarantee accommodation for all first year students. All of our halls are in popular student areas, and close to our campuses.

Find your home from home
Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?