Everything you need to know...
International/EU: £14,415 per year
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- Top up your existing qualifications to honours level.
- Develop and apply management principles in the experiential marketing and events industry.
- Learn how to implement a successful experiential marketing campaign.
- Understand the key practices required to deliver successful, sustainable events.
This top-up course works closely with leading experiential marketing agency TRO. You’ll gain a sound understanding of events management, and prepare for a career in the more specific role as an experiential marketing professional. Throughout the year, you’ll develop a multitude of skills which will enable your success in an event-based career.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
How you learn
Your lecturer's view
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
On this course, you'll develop your skills through a combination of seminars, workshops and lectures, and by completing real-world projects.
You’ll work with external organisations, including TRO, to enhance your understanding of the subject — learning how to tackle its complexities and challenges.
You learn through
- live events
- guest speakers
- problem solving
- case studies
- individual and group presentations
- directed learning activities
Course leaders and tutors
As this is a top-up route, there is not a placement opportunity with this course. However there are still a number of applied learning initiatives.
You have access to work experience opportunities across various event sectors (including the experiential marketing and wider events/marketing sectors), available from an online portal updated in real-time with roles ranging from local charity events to international festivals in Europe.
As part of this course, you will undertake a large real-world project worth 40 credits to deliver an Experiential Marketing based event in Sheffield.
You will have the autonomy to create, market and deliver the event, supported by experienced tutors.
Additional to the Live Experiential Event module you will be using real-world case studies and examples in class whilst also working alongside experiential marketing agency TRO in a number of modules.
Our links with industry mean that you hear from a wide range of guest speakers.
Previous guest speakers have included
- Martin Green of the London 2012 organising committee (LOCOG)
- Simon Graveling of Athens 2004
- London 2012 and Sochi 2014
- David Jamilly of Theme Traders
- Dominic Stokes from SIV Live
- Jon Hughes from KPMG
Previous graduates of events courses have gone on to work for
- Banks Sadle
- Welcome to Yorkshire
- Hilton Hotels
- Because Experiential Marketing
- Olympia London
- Business Design Centre London
- NHS England
- Ashfield Meetings and Events
Student success story
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Equipment and facilities
Every year our students take advantage of the wealth of independent venues in Sheffield and the surrounding area to deliver their final year events. These include
- Sheffield City Hall
- the Leadmill
- Yellow Arch studios
- the Hide
- Genting Casino
- 99 Mary Street
- Showroom and Workstation
- Parks and green spaces
We will introduce you to a variety of online event management software packages and virtual event platforms.
Normally one from
• a HND or foundation degree in a relevant subject, with an overall merit profile from year two modules
• equivalent qualification in a relevant subject
If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
|Module: Events As Marketing And Strategy||Credits: 20||
|Module: Research Project||Credits: 20||
|Module: Strategic Event Design||Credits: 20||
|Module: Strategic Management For Events||Credits: 20||
|Module: The Live Experiential Event||Credits: 40||
Fees and funding
Our tuition fee for UK students starting full-time undergraduate study in 2022/23 is £9,250 per year.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Event management courses (PDF, 227.3KB)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.