Everything you need to know...
International/EU: £13,995 per year (£1,200 for placement year)
Student satisfaction
This course scored 94% for overall satisfaction in the 2020 National Student Survey.
Course summary
- Learn the specific skills needed to create memorable event experiences, both physically and virtually, demonstrating business value for employers and clients.
- Study the essential aspects of planning and delivering safe and effective events, from delivering persuasive pitches to delivering the event itself.
- Specialise in the area of your choice.
In a fast-growing industry, take on the challenge of delivering memorable events. At the end of your first year you can choose to remain on the events course or specialise in one of the following four areas – tourism, arts and entertainment, experiential marketing, or leisure management and sports events. Your final degree will reflect the specialism in its title, boosting your career prospects in that field.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Student view
How you learn
Your lecturer's view
You develop your skills through a combination of seminars and workshops, by attending lectures and by completing projects. International and national field trips, site visits and work with external organisations enhance your engagement and understanding of the complexities and challenges of operating in the international events industry.
Other methods used include
- live events
- guest speakers
- problem solving exercises
- case studies
- individual and group presentations
- directed learning activities
This course includes two externally accredited (industry recognised) qualifications: the BIIAB Level 2 Award for Personal License Holders and the IOSH Managing Events Safely award. Both enhance your employability and are included for free.
Course leaders and tutors
Daniel Woodason
Senior LecturerSenior Lecturer in Events Management for the Department of Service Sector Management at Sheffield Business School
Applied learning
Work placements
You will have the opportunity to undertake a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Through our strong relationships with employers we can help you to secure a valuable placement opportunity and support you whilst you're there. We have a team of staff and tutors who will support you to find the placement that suits your ambitions.
Alternatively, you have the opportunity to apply to complete the Learning in the Workplace semester where you work and study at the same time, with academic lessons carried out remotely during allocated study periods while on placement. This is recognised by the University as a placement and offers you a quicker way to complete your studies and gain work experience in three rather than four years. By successfully completing this experience, you will be able to obtain 'placement' in your degree title and enter directly into the final year of studies.
Live projects
Activity-based learning is used throughout the course to develop key skills, culminating in the final year where you will design, plan, market and deliver an event, either for a local charity or a business client, using all of the skills, knowledge and experience gained throughout the course.
Throughout the course, our links with local and national event organisers mean that you will be able to undertake work experience in a variety of event sectors. Previous work experience has been offered from the Glastonbury Festival, Welcome to Yorkshire, O2 Academy Sheffield, Tramlines Festival, The Great North Run, Cancer Research UK and Sheffield United.
Networking opportunities
Our links with industry mean you will be able to engage with a wide range of guest speakers from across the events industry. Previous guest speakers have included Martin Green of the London 2012 organising committee (LOCOG), Simon Graveling of Athens 2004, London 2012 and Sochi 2014, David Jamilly of Theme Traders, and Jon Hughes from KPMG.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
Future careers
The events industry currently employs 530,000 people, is growing each year, and is expected to be worth £48.8bn by 2020 (BVEP, 2015).
Previous graduates of this course have gone on to work for
- the 2012 and 2016 Olympics Games
- Banks Sadler
- Welcome to Yorkshire
- Hilton Hotels
- TRO
- Because Experiential Marketing
- Vodafone
- Olympia London
Student success story
Where will I study?
You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | Campus facilities | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEquipment and facilities
Every year our students take advantage of the wealth of venues in Sheffield and the surrounding area to deliver their final year events. These include
- Sheffield City Hall
- the Leadmill
- the Hubs (Students' Union)
Entry requirements
All students
UCAS points
- 96
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- CCC at A Level
- MMM in BTEC Extended Diploma.
- A combination of qualifications, which may include AS levels, EPQ and general studies
We also expect you to demonstrate through your personal statement an interest in and awareness of events management or closely related disciplines or some level of practical experience.
GCSE
- English language or literature at grade C or 4
- Maths at grade D or 3
You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 Level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Academic And Professional Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Business Analysis For The Service Sector | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Communications | Credits: 20 |
Assessment:
Coursework |
| Module: Principles Of Event Management | Credits: 20 |
Assessment:
Exam |
| Module: The International Event Industry | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: The Eventscape | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Academic Research Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Applied Event Operations | Credits: 20 |
Assessment:
Coursework |
| Module: Event Law And Risk Management | Credits: 20 |
Assessment:
Coursework |
| Module: People And Organisations In Context | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Enterprise And Small Business In Tourism, Hospitality And Events | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Managing Exhibitions, Business And Corporate Events | Credits: 20 |
Assessment:
Coursework |
| Module: Managing Festivals And Outdoor Events | Credits: 20 |
Assessment:
Coursework |
| Module: Managing Food And Beverage Operations | Credits: 20 |
Assessment:
Coursework |
| Module: Managing The Experiential Campaign | Credits: 20 |
Assessment:
Coursework |
| Module: Managing Weddings And Personal Events | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Research Project | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Event Design | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Management For Events | Credits: 20 |
Assessment:
Coursework |
| Module: The Live Event Experience | Credits: 40 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Events As Marketing And Strategy | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Learning Through Mega And Major Events | Credits: 20 |
Assessment:
Coursework Practical |
Fees and funding
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Event management courses (PDF)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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