Everything you need to know...
International/EU: £13,995 per year (£1,200 for placement year)
Course summary
- Collaborate with real events professionals and organisations
- Have guaranteed work experience opportunities in every year
- Produce a live event experience in your final year of study
- Learn from our research active tutors with years of experience in the industry
- Enhance your career potential with additional industry certification, networking and study abroad opportunities.
We're an AACSB-accredited business school and have been delivering events management education since 2002. You'll benefit from our membership with the Association of Events Management Educators and the National Outdoor Events Association and engage in real-world experiences at every year of study.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
Student view
How you learn
Your lecturer's view
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You'll learn what it takes to become an events industry professional through informative lectures, engaging seminars and other active learning experiences. Your industry understanding is deepened through specialist visiting industry professionals, field trips, site visits and work experience with external organisations. You can apply to access placements, internships, and work experience through our relationships with industry professionals and leading events organisations, such as Festival Republic.
You'll also learn through
- Live events
- Guest speakers
- Case studies
- Individual and group presentations
- Problem solving exercises
- Directed learning activities
On this course, you'll learn the fundamental skills of an event manager such as design, operations, people management, and marketing combined with real world experience opportunities in every year of your course, providing you with a solid foundation for a career in events. Core modules cover event design, marketing, finance, strategy, HR, management, operations, and health and safety. In your final year you put all your skills into practice by planning and delivering a live event for a client.
In addition, you can gain two externally accredited (industry recognised) qualifications; the BIIAB Level 2 Award for Personal License Holders, and an immersive IOSH Managing Events Safely award. Both qualifications are included for free and are valuable additions to your CV.
You will be supported in your learning through several key areas. These include
- Access to our unique student support triangle to help with your personal, academic and professional development
- Access to our Skills Centre to support your academic skill development
- Industry-specific employability activities such as live projects and networking.
Course leaders and tutors
Daniel Woodason
Senior LecturerSenior Lecturer in Events Management for the Department of Service Sector Management at Sheffield Business School
Applied learning
Work placements
You will have the opportunity to undertake a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Through our strong relationships with employers we can help you to secure a valuable placement opportunity and support you whilst you're there. We have a team of staff and tutors who will support you to find the placement that suits your ambitions.
Alternatively, you have the opportunity to apply to complete the Learning in the Workplace semester where you work and study at the same time, with academic lessons carried out remotely during allocated study periods while on placement. This is recognised by the University as a placement and offers you a quicker way to complete your studies and gain work experience in three rather than four years. By successfully completing this experience, you will be able to obtain 'placement' in your degree title and enter directly into the final year of studies.
Live projects
Activity-based learning is used throughout the course to develop key skills, culminating in the final year where you will design, plan, market and deliver an event, either for a local charity or a business client, using all of the skills, knowledge and experience gained throughout the course.
Throughout the course, our links with local and national event organisers mean that you will be able to undertake work experience in a variety of event sectors. Previous work experience has been offered from the Glastonbury Festival, Welcome to Yorkshire, O2 Academy Sheffield, Tramlines Festival, The Great North Run, Cancer Research UK and Sheffield United.
Networking opportunities
Our links with industry mean you will be able to engage with a wide range of guest speakers from across the events industry. Previous guest speakers have included Martin Green of the London 2012 organising committee (LOCOG), Simon Graveling of Athens 2004, London 2012 and Sochi 2014, David Jamilly of Theme Traders, and Jon Hughes from KPMG.
Future careers
The UK events industry employs over 700,000 people and is worth £70bn to the economy. Events account for over 50% of spend in the UK visitor economy (BVEP, 2020).
This course prepares you for a career in:
- Event management/operations/production/planning
- Project management
- Marketing & experiential events
Previous graduates have gone on to work for:
- Wowcher
- Lego
- Commonwealth Games 2022
- Here Technologies (Berlin)
- Banks Sadler
- DMG Events (UAE)
- Hilton Hotels
- TRO
- Chatsworth House
- Reuters Events
- Vodafone
- Olympia London
- Waldronsmith Management (Australia)
- The Kennel Club
- Hargreaves Lansdown's
- Top Banana
- Olympics Games 2012 and 2016
Student success story
Where will I study?
You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | Campus facilities | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEquipment and facilities
Every year our students take advantage of the wealth of independent venues in Sheffield and the surrounding area to deliver their final year events. These include
- Sheffield City Hall
- the Leadmill
- Yellow Arch studios
- the Hide
- Genting Casino
- 99 Mary Street
- Showroom and Workstation
- parks and green spaces
We will introduce you to a variety of online event management software packages and virtual event platforms.
Entry requirements
All students
72 UCAS points, including 48 points from two A levels or equivalent, or an alternative qualification such as an Access course.
If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
| Module | Credits | Assessment |
|---|---|---|
| Module: Academic And Professional Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Business Analysis For The Service Sector | Credits: 20 |
Assessment:
Coursework |
| Module: Marketing Communications | Credits: 20 |
Assessment:
Coursework |
| Module: Principles Of Event Management | Credits: 20 |
Assessment:
Coursework |
| Module: The International Event Industry | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: The Eventscape | Credits: 20 |
Assessment:
Coursework |
Year 2
| Module | Credits | Assessment |
|---|---|---|
| Module: Academic Research Skills | Credits: 20 |
Assessment:
Coursework |
| Module: Applied Event Operations | Credits: 20 |
Assessment:
Coursework |
| Module: Event Law And Risk Management | Credits: 20 |
Assessment:
Coursework |
| Module: People And Organisations In Context | Credits: 20 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Enterprise And Small Business In Tourism, Hospitality And Events | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Managing Exhibitions, Business And Corporate Events | Credits: 20 |
Assessment:
Coursework |
| Module: Managing Festivals And Outdoor Events | Credits: 20 |
Assessment:
Coursework |
| Module: Managing Food And Beverage Operations | Credits: 20 |
Assessment:
Coursework |
| Module: Managing The Experiential Campaign | Credits: 20 |
Assessment:
Coursework |
| Module: Managing Weddings And Personal Events | Credits: 20 |
Assessment:
Coursework |
Year 3
| Module | Credits |
|---|---|
| Module: Placement Year | Credits: - |
Final year
| Module | Credits | Assessment |
|---|---|---|
| Module: Research Project | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Event Design | Credits: 20 |
Assessment:
Coursework |
| Module: Strategic Management For Events | Credits: 20 |
Assessment:
Coursework |
| Module: The Live Event Experience | Credits: 40 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: Events As Marketing And Strategy | Credits: 20 |
Assessment:
Coursework |
| Module: Foreign Language | Credits: 20 |
Assessment:
Coursework |
| Module: Learning Through Mega And Major Events | Credits: 20 |
Assessment:
Coursework Practical |
Fees and funding
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2021/22 is £13,995 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Event management courses (PDF, 231.8KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
Responsible for this course?
Find out how you can update the information on this page.
Student satisfaction
This course scored 90% for overall satisfaction in the 2021 National Student Survey.
