Everything you need to know...
International/EU: £14,460 or £15,660 (with work experience) for the course
January 2022
Course summary
- Understand how strategic decisions involve multiple business areas at once.
- Solve complex problems through innovative, analytical and critical thinking.
The focus of the course is on the strategic role events play in modern society, and how they contribute to organisational and community objectives. Recent developments in event strategy are at the core of the course, based on the research of our 25-strong academic research team. You learn to understand how strategic decisions involve multiple business areas at once and how to solve complex problems through innovative, analytical and critical thinking.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Graduate View
‘The quality of lecturers and modules on the course allowed me to gain a real insight into the events industry. I now have a job with one of the top advertising agencies in South East Asia.’
Por Thanvarat, MSc International Events and Conference Management, 2017 graduate
Come to an open day
Find out more at our postgraduate open days. Book now for your place.
How you learn
Your lecturer's view
Sheffield Hallam is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.
You learn through
- experiential workshops
- seminars
- tutorials
- site visits
Course leaders and tutors
Richard Cooper
An enthusiastic project manager with excellent team building, communication and networking skills, now utilised in the HE sector. Enjoys variety and new challenges, … Read more
Applied learning
Work placements
You choose an optional module and complete a work-based learning module focusing on the event sector of your interest. You are supported by our teaching team, who have a variety of professional backgrounds.
The placement option (September starts only) offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have a dedicated placement team to support you. Placement opportunities exist in organisations such as the Ritz-Carlton Hotel, Martins Food Ltd, Gleneagles Hotel and Resort, Wanlin Dance School, the World Duty Free Group.
Live projects
Every year there are 300 large events taking place in Yorkshire such as sports, cultural, festivals, arts and more. We have established a solid relationship with their organisers so that you have the chance to work, volunteer or just look behind the scenes at most of these events.
Our students were recently involved in events such as the Grand Depart for the Tour De France, the Children's Media Conference, Sheffield Doc/Fest and Sheffield's Chinese New Year celebrations.
Networking opportunities
We maintain strong links with the event community and we are the founders of the Events Hub, an informal and friendly community where practitioners can come together to share experiences and ideas and to learn from others.
Future careers
This course prepares you for a career in
- global hotel groups
- event venues
- government organisations
- non-government organisations
- international associations
- conference and event departments and organisers
- international leisure resorts
- potential career opportunities in agencies specialising in events and conference business analysis
- potential progression to PhD study on successful completion of the course to Masters level
Where will I study?
You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
City Campus map | Campus facilities | Keeping safe on Campus
Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEntry requirements
All students
Normally an honours degree or recognised equivalent qualification
We welcome enquiries from those who have substantial management experience but do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Through accreditation of prior learning you may be able to claim entry with credit or exemptions based on your existing qualifications, knowledge and experience.
Work Experience Route
If English is not your first language you will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent.
Non Work Experience Route
If English is not your first language you will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent.
If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Modules studied may differ depending on when you start your course.
| Module | Credits | Assessment |
|---|---|---|
| Module: Business And Management Strategy | Credits: 30 |
Assessment:
Coursework |
| Module: Delivering Successful Business Events | Credits: 30 |
Assessment:
Coursework |
| Module: Dissertation | Credits: 45 |
Assessment:
Coursework |
| Module: Research Methods | Credits: 15 |
Assessment:
Coursework |
| Module: Strategic Event Creation | Credits: 30 |
Assessment:
Coursework |
| Module: Work Related Learning | Credits: 15 |
Assessment:
Coursework |
| Module | Credits | Assessment |
|---|---|---|
| Module: International Cultural Events | Credits: 15 |
Assessment:
Coursework |
| Module: Live Event | Credits: 15 |
Assessment:
Coursework |
| Module: Major Event Policy And Practice | Credits: 15 |
Assessment:
Coursework |
| Module: Outdoor Experiential Events | Credits: 15 |
Assessment:
Coursework |
| Module: Safety And Security Management In Tourism | Credits: 15 |
Assessment:
Coursework |
| Module: Tourism And Globalisation | Credits: 15 |
Assessment:
Coursework Practical |
Fees and funding
Home students
Our tuition fee for UK students starting full-time study in 2021/22 is £9,340 for the course without work experience placement or £10,540 with work experience placement.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2021/22 is £14,460 for the course without work experience placement or £15,660 with work experience placement.
Postgraduate student loans
Up to £11,222 available for Home students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Event management courses (PDF)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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