Everything you need to know...
- Understand how strategic decisions involve multiple business areas at once.
- Solve complex problems through innovative, analytical and critical thinking.
The focus of the course is on the strategic role events play in modern society, and how they contribute to organisational and community objectives. Recent developments in event strategy are at the core of the course, based on the research of our 25-strong academic research team. You learn to understand how strategic decisions involve multiple business areas at once and how to solve complex problems through innovative, analytical and critical thinking.
‘The quality of lecturers and modules on the course allowed me to gain a real insight into the events industry. I now have a job with one of the top advertising agencies in South East Asia.’
Por Thanvarat, MSc International Events and Conference Management, 2017 graduate
How you learn
Your lecturer's view
Sheffield Hallam is one of the top providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.
You learn through
- experiential workshops
- site visits
Course leaders and tutors
You choose an optional module and complete a work-based learning module focusing on the event sector of your interest. You are supported by our teaching team, who have a variety of professional backgrounds.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have a dedicated placement team to support you. Placement opportunities exist in organisations such as the Ritz-Carlton Hotel, Martins Food Ltd, Gleneagles Hotel and Resort, Wanlin Dance School, the World Duty Free Group.
Every year there are 300 large events taking place in Yorkshire such as sports, cultural, festivals, arts and more. We have established a solid relationship with their organisers so that you have the chance to work, volunteer or just look behind the scenes at most of these events.
Our students were recently involved in events such as the Grand Depart for the Tour De France, the Children's Media Conference, Sheffield Doc/Fest and Sheffield's Chinese New Year celebrations.
We maintain strong links with the event community and we are the founders of the Events Hub, an informal and friendly community where practitioners can come together to share experiences and ideas and to learn from others.
This course prepares you for a career in
- global hotel groups
- event venues
- government organisations
- non-government organisations
- international associations
- conference and event departments and organisers
- international leisure resorts
- potential career opportunities in agencies specialising in events and conference business analysis
- potential progression to PhD study on successful completion of the course to Masters level
Where will I study?
You study at City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.City Campus map
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Normally an honours degree or recognised equivalent qualification
We welcome enquiries from those who have substantial management experience but do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Through accreditation of prior learning you may be able to claim entry with credit or exemptions based on your existing qualifications, knowledge and experience.
Work Experience Route
If English is not your first language you will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent.
Non Work Experience Route
If English is not your first language you will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent.
If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
Additional information for EU/International students
This course is not open to international students who require a Tier 4 (General) student visa to study in the UK. If you are an international applicant but do not require a Tier 4 (General) student visa, contact our Admissions Team to find out whether you’re eligible to apply.
The modules for 2019/20 may vary to those given below, which are for academic year 2018/19
Modules studied may differ depending on when you start your course.
|Module: Business And Management Strategy||Credits: 30||
|Module: Delivering Successful Business Events||Credits: 30||
|Module: Dissertation||Credits: 45||
|Module: Research Methods||Credits: 15||
|Module: Strategic Event Creation||Credits: 30||
|Module: Work Related Learning||Credits: 15||
|Module: International Cultural Events||Credits: 15||
|Module: Live Event||Credits: 15||
|Module: Major Event Policy And Practice||Credits: 15||
|Module: Outdoor Experiential Events||Credits: 15||
|Module: Tourism And Globalisation||Credits: 15||
Fees and funding
Our tuition fee for UK/EU students starting full-time study in 2019/20 is £8,000 for the course. For part-time study the fee will be calculated pro-rata each year based on the number of credits studied.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Postgraduate student loans
Up to £10,906 available for UK and EU students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Event management courses (PDF)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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