Everything you need to know...
International/EU: £14,415 per year (£1,200 for placement year)
- Learn how to identify market opportunities and prepare effective marketing plans for food retailers and brands.
- Design marketing communications and branding strategies to appeal to today’s discerning food consumer.
- Develop and pitch innovative food products to satisfy demanding commercial briefs.
- Build your understanding of food retailing and buyer behaviour to implement effective strategies to meet customer needs.
- Develop the practical and commercial skills required to succeed in fast-paced food marketplace.
This course is accredited by the Chartered Institute of Marketing and you can take advantage of our state-of-the-art product development facilities on a range of modules. Engage in assessments that reflect the way that you communicate and practice food marketing and respond to live project briefs prepared by food brands and retailers. We work closely with food brands to ensure that you graduate with excellent career opportunities and previous students from this course have enjoyed sector-leading starting salaries.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
How you learn
Your lecturer's view
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The degree provides you with the expertise that you need to pursue a career in food marketing, business management or food product design and development.
There is an emphasis on critical and creative thinking — you'll learn how quick responses can make every difference in the food industry, and you'll develop the analytical, technical, commercial and professional skills that you need for them. Students will learn to identify market niches and satisfy consumer demand; gaining valuable business and management acumen.
You learn through
- practical sessions in state-of-the-art facilities
- guest lectures from leading industry professionals
- problem based learning
- a live consultancy project in the final year
- self-directed learning activities
Course leaders and tutors
Paul Beresford is a senior lecturer and has just submitted his doctorate for examination which explores cultural branding approaches to the UK grocery market
There are numerous real-world studies and projects that are undertaken throughout the course. These give you useful real-world experiences, and an opportunity to make industry contacts.
You will have the opportunity to arrange a year-long work placement in between your third and fourth years. This gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous students have gained placements at organisations such as Tesco, Asda, Sainsbury's, Morrisons, Bakkavor, Greencore, Unilever, GSK and Samworth Brothers.
Industry professionals from a variety of disciplines present guest lectures and lead workshops giving you subject knowledge across a variety of modules throughout the course. You will have the opportunity to meet employers as part of the placement process, at employment fairs, and during practical work based projects. You also work on a live consultancy challenge during the final year, where you are given a brief from an industry partner, which requires you to design, plan and deliver solutions to real food marketing problems.
Come to an open day
Find out more at our undergraduate open days. Book now for your place.
This course prepares you for a career in
- food marketing
- food buying
- food product development
- food retail management
- brand management
- advertising and marketing communications
- account management
- category management
We actively engage with food retailers and food manufacturers and design our course around industry needs to ensure that you enjoy excellent career opportunities.
Previous graduates of this course have gone on to work for
- Marks & Spencer
- Samworth Brothers
- Northern Foods
Student success story
Food and Nutrition student Emma Taylor spent her placement year developing new food products for PepsiCo International.
Where will I study?
You study at City Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Equipment and facilities
On this course you work with
- modern kitchens and facilities at Sheffield Hallam's City Campus
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
- BCC at A Level
- DMM in BTEC Extended Diploma.
- A combination of qualifications, which may include AS levels, EPQ and general studies
- English language or literature at grade C or 4
- Maths at grade D or 3
• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.
We welcome applications from people of any age. We may be flexible in our normal offer if you can show a commitment to succeed and have the relevant skills and experience. This must show that you will benefit from and finish the course successfully.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
|Module: Academic And Professional Skills||Credits: 20||
|Module: Business Analysis For The Service Sector||Credits: 20||
|Module: Food Composition And Ingredient Functionality||Credits: 20||
|Module: Introduction To Food Safety Management||Credits: 20||
|Module: Marketing Organisations And Society||Credits: 20||
|Module: Principles Of Food Marketing||Credits: 20||
|Module: Academic Research Skills||Credits: 20||
|Module: Developing Food Products||Credits: 20||
|Module: Food Advertising And Branding||Credits: 20||
|Module: Food Concept Feasibility||Credits: 20||
|Module: People And Organisations In Context||Credits: 20||
|Module: Service And Retail Marketing||Credits: 20||
|Module: Placement Year||Credits: -|
|Module: Exploring Food Strategy||Credits: 20||
|Module: Food And Nutrition Research Project||Credits: 20||
|Module: Food Innovation Consultancy Challenge||Credits: 40||
|Module: Food Perception And Consumer Behaviour||Credits: 20||
|Module: International Food Marketing Planning||Credits: 20||
Fees and funding
Our tuition fees for UK students starting full-time undergraduate study in 2022/2023 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.
† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Food and nutrition courses (PDF, 242.2KB)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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This course scored 90% for overall satisfaction in the 2021 National Student Survey.