Everything you need to know...
- Learn the ins and outs of the food industry — studying both manufacturing and retail perspectives.
- Gain the practical experience and theoretical knowledge that food marketing requires.
- Benefit from excellent graduate career opportunities — whether in management, buying marketing or development.
This course allows you to delve deeper into an exciting industry. You'll tackle food marketing and product development from a range of angles and perspectives — preparing for a rewarding career.
How you learn
The degree provides you with the expertise that you need to pursue a career in food marketing, business management or food product design and development.
There is an emphasis on critical and creative thinking — you'll learn how quick responses can make every difference in the food industry, and you'll develop the analytical, technical, commercial and professional skills that you need for them. Students will learn to identify market niches and satisfy consumer demand; gaining valuable business and management acumen.
You learn through
- laboratory sessions
Course leaders and tutors
Paul Beresford is a senior lecturer and has just submitted his doctorate for examination which explores cultural branding approaches to the UK grocery market
There are numerous real-world studies and projects that are undertaken throughout the course. These give you useful real-world experiences, and an opportunity to make industry contacts.
This course prepares you for a career in
- food marketing
- food buying
- food product development
- food retail management
Previous graduates of this course have gone on to work for
- Marks & Spencer
- Samworth Brothers
- Northern Foods
Where will I study?
You study at City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.City Campus map
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.Learn more
Equipment and facilities
On this course you work with
- modern kitchens and facilities at Sheffield Hallam's City Campus
GCSEs Maths grade D or 3 and English Language grade C. Equivalencies are accepted.
80 UCAS points, including 48 points from two A levels or equivalent, or an alternative qualification such as an Access course.
If you don't meet these criteria you may be qualified for our BSc Food Marketing and Product Development with Foundation Year.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Additional information for EU/International students
This course is not open to international students who require a Tier 4 (General) student visa to study in the UK. If you are an international applicant but do not require a Tier 4 (General) student visa, contact our Admissions Team to find out whether you’re eligible to apply.
You can take an optional placement in year three.
|Module: Academic And Professional Skills||Credits: 20||
|Module: Business Analysis For The Service Sector||Credits: 20||
|Module: Food Composition And Ingredient Functionality||Credits: 20||
|Module: Introduction To Food Safety Management||Credits: 20||
|Module: Marketing Communications||Credits: 20||
|Module: Principles Of Food Marketing||Credits: 20||
|Module: Academic Research Skills||Credits: 20|
|Module: Developing Food Products||Credits: 20|
|Module: Food Advertising And Branding||Credits: 20|
|Module: Food Concept Feasibility||Credits: 20|
|Module: International Food Marketing And Retail Practice||Credits: 20|
|Module: People And Organisations In Context||Credits: 20|
|Module: Placement Year||Credits: -|
|Module: Exploring Food Strategy||Credits: 20|
|Module: Food And Nutrition Research Project||Credits: 20|
|Module: Food Innovation Consultancy Challenge||Credits: 40|
|Module: Food Perception And Consumer Behaviour||Credits: 20|
|Module: International Food Marketing Planning||Credits: 20|
Financial support for home/EU students
How tuition fees work, student loans and other financial support available.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.Additional costs for Food and nutrition courses (PDF)
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
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