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Study Mode Part-time
Year of Entry 2019/20

Food Consumer Marketing and Product Development

Part-time Food and nutrition

This course prepares you for a career within the food sector, specialising in food product development, food consumer marketing or retailing roles.

Everything you need to know...

What is the fee? Home/EU: £8,000 for the course
How long will I study? 2 Years
Where will I study? City Campus
When do I start? September 2019

Course summary

  • Develop a broad knowledge and scientific understanding of the principles for developing and preserving, managing food development and quality and commercial product management
  • Develop managerial skills, practical skills and behaviour change theories relevant to the food sector
  • Benefit from the University's approach to employability
  • Opt to spend a year on an international placement

This course has been designed to prepare masters students to work in the international food supply industry. You will gain an understanding of how food can be preserved throughout the distribution chain to ensure the supply, marketing and distribution of safe, wholesome food.

Graduate view
Muslem Diraneyya

'The course was a great experience for me. It strengthened my food tech background, and introduced me to food marketing as well as the complex UK retail market. It's been a valuable addition to my career.'

Muslem Diraneyya, MSc Food Consumer Marketing and Product Development, 2017 graduate

How you learn

Your lecturer's view
Watch course leader Dr Leonardo Guevara talk about this course.

You will build a broad knowledge of food processing and safety, product development, business to business and consumer marketing and the food chain. You also have opportunities to develop managerial and technical skills relevant to the food sector.

You learn through:

  • work-related learning
  • group work
  • learning sets
  • consultancy projects
  • research
  • peer feedback
  • personal reflection
  • mentor scheme
  • coursework
  • essays
  • reports

Course leaders and tutors

Dr Leonardo Guevara
Dr Leonardo Guevara
Senior Lecturer In Food Studies

Leonardo is a Senior Lecturer in the Food Subject Group in the Department of Service Sector Management at Sheffield Business School

Applied learning

Work placements

The work-related learning module gives you a valuable insight into the roles of process or product development technologists, or product account technologists, and the importance of continuing professional development. It also allows you to practically apply the skills you learn during the course.

The placement is an additional opportunity for you to develop your practical skills, either in the UK or abroad. You are supported in securing a placement through a series of employability workshops offered by specialist academic staff. There is also a dedicated postgraduate placement team who manage placement opportunities.

Live projects

All students will have access to a mentor scheme within the work related activities. Working with a mentor will enable students to understand and critically analyse the range of opportunities available to them.

Networking opportunities

The work-related learning opportunities, visiting guest lectures, work experience opportunities and mentor scheme all demonstrate the industry engagement available to you.

The course is designed and delivered by an industry-experienced team of academic staff, with an international focus as it attracts students from all around the world.

Future careers

This course prepares you for a career in

  • technical management
  • product development
  • product management in the food supply, food manufacturing, food retailing or food service sectors
  • food safety
  • food analysis
  • food manufacturing
  • quality assurance
  • risk assessment management
  • potential progression to PhD
  • food consumer and market research
  • food merchandising and marketing
  • consumer insight
  • food innovation

    Where will I study?

    You study at City Campus

    City Campus

    City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

    City Campus map
    City Campus map

    Howard Street
    S1 1WB

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    Adsetts library
    Adsetts library

    Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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    Equipment and facilities

    On this course you work with

    • bespoke software packages
    • mentor scheme
    • modern kitchens
    • specialist equipment

    Entry requirements

    All students

    Normally one of the following in a relevant subject

    • an honours degree, 2.2 or above

    • an equivalent recognised qualification

    • an HND with significant relevant industrial experience

    Relevant subjects include • business • science • social science • a food related discipline

    In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

    Work Experience Route

    If English is not your first language you will need an IELTS score of 6.5 with a minimum 6.0 in all skills.

    Non Work Experience Route

    If English is not your first language you will need an IELTS score of 6.0 with a minimum 5.5 in all skills.

    If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University pre-sessional English course which will enable you to achieve an equivalent English score.

    Additional information for EU/International students

    This course is not open to international students who require a Tier 4 (General) student visa to study in the UK. If you are an international applicant but do not require a Tier 4 (General) student visa, contact our Admissions Team to find out whether you’re eligible to apply.


    The modules for 2019/20 may vary to those given below, which are for academic year 2018/19

    Year 1

    Compulsory modules
    Module Credits Assessment
    Module: Business And Management Strategy Credits: 30 Assessment: Coursework
    Module: Food Chain Credits: 15 Assessment: Coursework
    Module: Food Marketing Credits: 15 Assessment: Coursework
    Module: Work Related Learning Credits: 15 Assessment: Coursework

    Final year

    Compulsory modules
    Module Credits Assessment
    Module: Developing Food Concepts And Products Credits: 30 Assessment: Coursework
    Module: Dissertation Credits: 45 Assessment: Coursework
    Module: Food Processing Safety And Quality Management Credits: 15 Assessment: Coursework
    Module: Research Methods Credits: 15 Assessment: Coursework

    Fees and funding

    Home/EU students

    Our tuition fee for UK/EU students starting full-time study in 2019/20 is £8,000 for the course. For part-time study the fee will be calculated pro-rata each year based on the number of credits studied.

    † If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

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    Postgraduate student loans

    Up to £10,906 available for UK and EU students on most masters courses.

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    Additional course costs

    This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

    Additional costs for Food and nutrition courses (PDF)

    Legal information

    Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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    Find out how you can update the information on this page.


    How do I apply?

    You apply for this course via our online application form.

    Apply for September 2019

    If you require an alternate version of the application form, please email

    Not ready to apply just yet?

    Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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    Find out more about Sheffield Hallam's postgraduate opportunities and community.

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    Information for international students including entry requirements by country and funding.

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