Skip to content

Student using laptop
Year of Entry 2020/21
BA (Honours)

Digital Marketing

Full-time Marketing

This course provides the opportunity to develop your understanding of digital marketing, preparing you to excel in a dynamic sector.


Everything you need to know...

What is the fee? Home/EU: £9,250 per year (£1,200 for placement year) ††
International: £13,650 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 112 UCAS Points
What is the UCAS code? A094
When do I start? September 2020
Placement year available? Yes

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020

Course summary

  • Benefit from a student-focussed approach to learning.
  • Learn through critical thinking, problem solving and traditional methods.
  • Experience an applied learning experience linked to industry through live projects and work experience opportunities

This course is designed to give you an in-depth understanding of the continuously evolving and fast-paced digital marketing world, including mobile and social media. By the end of your degree, you will have the skills to research and devise effective marketing strategies, based on a sound understanding of digital devices, platforms, media, data and technology. This understanding is underpinned by a solid marketing foundation.

How you learn

Your lecturer's view
Watch course leader Dr Alonso Blanco-Velo talk about this course.

In your first year you will take modules that will give you a firm grasp of the foundations of marketing principles and research. In your second year you will firmly embrace the strategic knowledge that will set you apart when it comes to seek your placement experience.  In your final year, you will expand your knowledge and stretch your understanding in areas such as strategic brand management and marketing innovation.

You learn through

  • lectures
  • seminars
  • problem solving exercises
  • case studies
  • self managed study
  • individual and group presentations

Applied learning

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

Throughout your studies will be actively learning through exploring and evaluating real life organisations.  In some of these instances, you will select the organisation yourself but in others your tutors will bring the real world into your classroom

Networking opportunities

We are one of the few universities in the UK to have a student chapter linked to the Chartered Institute of Marketing.The Sheffield Hallam Student Marketing Society is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. runs regular events with local and national employers.


Future careers

This course prepares you for a career as a

  • Digital marketing assistant executive
  • Communications assistant executive
  • Digital communications assistant executive
  • Agency (Digital) account executive
  • Promotional manager
  • Assistant brand manager
  • Creative team leadership
  • Sales and promotional management

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map
City Campus map
Location

Howard Street
Sheffield
S1 1WB

Get directions
Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more

Entry requirements

All students

UCAS points

  • 112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:

  • BBC at A Level
  • DMM in BTEC Extended Diploma.
  • A combination of qualifications, which may include AS levels, EPQ and general studies

GCSE

  • English Language at grade C or 4
  • Maths at grade C or 4

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Introduction To The Digital Environment Credits: 20 Assessment: Coursework
Module: Market And Digital Analysis Credits: 20 Assessment: Coursework
Module: Marketing Organisations And Society Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Advertising, Promotion And Creativity Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 10 Assessment: Coursework

Year 2

Compulsory modules
Module Credits
Module: Digital Technologies Credits: 20
Module: Marketing Metrics Credits: 20
Module: Mobile And Social Media Credits: 20
Module: Sales And Business Skills Credits: 20
Module: Strategic Approaches To Marketing Management Credits: 20
Elective modules
Module Credits
Module: Business In Practice Credits: 20
Module: Customer Psychology And Culture Credits: 20
Module: Foreign Language Credits: 10
Module: Service And Retail Marketing Credits: 20

Year 3

Compulsory modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits
Module: Go-To-Market In The Digital Environment Credits: 20
Module: Marketing Innovation And Creativity Credits: 20
Module: Strategic Brand Management Credits: 20
Module: Strategic Communications In The Digital World Credits: 20
Module: The Social Psychology Of Digital Media Credits: 20
Elective modules
Module Credits
Module: Communication Concepts For Marketers Credits: 20
Module: Foreign Language Credits: 10
Module: Relationship Marketing Management Credits: 20

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time undergraduate study in 2020/21 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200. ††

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2020/21 is £13,650 per year. During your placement year you will pay a reduced fee of £1,200.

Students sat on a sofa

Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

Responsible for this course?

Find out how you can update the information on this page.

 

How do I apply?

You can apply for this course through UCAS.

Apply now via UCAS

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

Come to an open day Ask a question

Where next?

Want to know more about Sheffield Hallam? Get your questions answered with our tips, guides and information.

A student ambassador talking to a visitor

Come to an open day

Meet our students and staff, see our campuses and accommodation, and get all the information you need.

Book now
2020 Undergraduate prospectus

Order a prospectus

Find out everything you need to know about studying at Sheffield Hallam.

Order your copy today
Accommodation buildings

Find accommodation

We guarantee accommodation for all first year students. All of our halls are in popular student areas, and close to our campuses.

Find your home from home
Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

Close