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Year of Entry 2020/21
BA (Honours)

Digital Marketing

Course in clearing
Full-time Marketing

This course provides the opportunity to develop your understanding of digital marketing, preparing you to excel in a dynamic sector.

Places available in clearing

Apply for a place on this course starting in 2020. Call us now on 0330 024 6390.

Find out more about clearing.


Everything you need to know...

What is the fee? Home/EU: £9,250 per year (£1,200 for placement year)
International: £13,650 per year (£1,200 for placement year)
How long will I study? 3 / 4 Years
Where will I study? City Campus
What are the entry requirements? 72 UCAS points through Clearing
What is the UCAS code? A094
When do I start? September 2020
Placement year available? Yes

Important notice

We are planning a mixture of face-to-face teaching and online learning for the 2020/21 academic year to ensure a safe learning environment for all our students. Read more about studying at Hallam this September.

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020

Course summary

  • Benefit from a student-focussed approach to learning.
  • Learn through critical thinking, problem solving and traditional methods.
  • Experience an applied learning experience linked to industry through live projects and work experience opportunities

This course is designed to give you an in-depth understanding of the continuously evolving and fast-paced world of digital marketing, including mobile and social media. By the end of your degree, you will have the skills to research and devise effective marketing strategies, based on a sound understanding of digital devices, platforms, media, data and technology. This understanding is underpinned by a solid marketing foundation.

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We're in the top 5% of business schools globally

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

How you learn

Your lecturer's view
Watch course leader Dr Alonso Blanco-Velo talk about this course.

In your first year you will take modules that will give you a firm grasp of the foundations of marketing and research, as well as an introduction to the world of digital marketing. In your second year you will firmly embrace not only the strategic aspects of marketing but also a deeper understanding of digital technologies, as well as mobile and social media. This will set you apart when it comes to seeking your placement experience in industry. In your final year, you will stretch your understanding in areas such as strategic brand management and marketing innovation, whilst expanding your knowledge of the social and psychological aspects of our digital world. You will also develop a solid understanding of the more strategic aspects of digital communications.

You learn through

  • lectures
  • seminars
  • problem solving exercises
  • case studies
  • self managed study
  • individual and group presentations

Course leaders and tutors

Alonso Blanco-Velo
Alonso Blanco-Velo

I have been lecturer in Higher Education since 2005, with 10 years of commercial and administrative experience. I obtained a PhD in Management in October 2015. I hav … Read more

Applied learning

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney.

Live projects

Throughout your studies you will be actively learning through exploring and evaluating real life organisations.  In some of these instances, you will select the organisation yourself but in others your tutors will bring the real world into your classroom.

Networking opportunities

We are one of the few universities in the UK to have a student chapter linked to the Chartered Institute of Marketing.The Sheffield Hallam Student Marketing Society is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. They also run regular events with local and national employers.

Developing personal attributes Sheffield Hallam University aims to develop your confidence, your creativity and your resilience as you progress through your studies. By the end of your studies, we will have helped you develop attributes such as enterprise, global awareness and responsible management. You will develop these attributes over the duration of your course via core and elective modules. You will have the opportunity to engage in different forms of work experience in each of your study years, ranging from a short placement through to working on live business projects.

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Future careers

This course prepares you for a graduate position as

  • Digital marketing assistant/executive
  • Communications assistant/executive
  • Digital communications assistant/executive
  • Agency (Digital) account executive

As a graduate of our Digital Marketing degree, you can expect a career in any area of marketing, but with a sound and in-depth understanding of the digital world.

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

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City Campus map

Howard Street
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

All students

72 UCAS points, including 48 points from two A levels, or equivalent, or an alternative qualification such as an Access course.

Please note the University will only admit students who are aged 18 at the point of enrolment.

If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You can take an optional placement in year three.

Year 1

Compulsory modules
Module Credits Assessment
Module: Introduction To The Digital Environment Credits: 20 Assessment: Coursework
Module: Market And Digital Analysis Credits: 20 Assessment: Coursework
Module: Marketing Organisations And Society Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Advertising, Promotion And Creativity Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Digital Technologies Credits: 20 Assessment: Coursework
Module: Marketing Metrics Credits: 20 Assessment: Coursework
Module: Mobile And Social Media Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Module: Strategic Approaches To Marketing Management Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Customer Psychology And Culture Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 3

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits
Module: Go-To-Market In The Digital Environment Credits: 20
Module: Marketing Innovation And Creativity Credits: 20
Module: Strategic Brand Management Credits: 20
Module: Strategic Communications In The Digital World Credits: 20
Module: The Social Psychology Of Digital Media Credits: 20
Elective modules
Module Credits
Module: Communication Concepts For Marketers Credits: 20
Module: Foreign Language Credits: 20
Module: Relationship Marketing Management Credits: 20

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time undergraduate study in 2020/21 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2020/21 is £13,650 per year. During your placement year you will pay a reduced fee of £1,200.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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This course has places available in clearing. Call us now on 0330 024 6390 to apply.

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