Skip to content

BA (Honours) Marketing with Public Relations with Foundation Year

.
Year of Entry 2022/23
BA (Honours)

Marketing with Public Relations with Foundation Year

Course in clearing
Full-time Marketing

Gain a degree in Marketing with Public Relations, with an initial foundation year to prepare for the course.


Places available in clearing

Apply for a place on this course starting in 2022. Call us now on 0330 024 6390 from 6.30am on Thursday 18 August.

Clearing is not open to international students this year.

 

Everything you need to know...

What is the fee? Home: £9,250 per year (£1,200 for placement year)
International/EU: £14,415 per year (£1,200 for placement year)
How long will I study? 4/5 Years
Where will I study? City Campus
What are the entry requirements? 48 UCAS Points through clearing
What is the UCAS code? B016
When do I start? September 2022
Placement year available? Yes

Course summary

  • Study your foundation year, then progress to the full degree.
  • Develop important business skills from the very first day.
  • Undertake applied projects and explore different ways of working.

This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Marketing with Public Relations course.

Sheffield Business School accreditation

Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing with Public Relations course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.

You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.

You learn through

  • lectures and seminars
  • case studies
  • presentations
  • self-directed study
  • work placements
  • activities and events

In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.

Course leaders and tutors

Tilahun Mekonnen
Tilahun Mekonnen
Senior Lecturer

Currently working as a Senior Lecturer in Business Economics and the International Business Development Manager for Sub Saharan African Countries

Applied learning

Degree preparation

After the foundation year, you will be ready to start the full degree. BA Marketing with Public Relations is an engaging, challenging course on which you'll cover everything from crisis management to creative skills, and prepare yourself to innovate and communicate in a range of exciting settings

Work placements

On the full course, you will have the opportunity to arrange a paid year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Other marketing graduates have gone on to work for McCann Erikson, Uber Agency, WDMP

Live projects

You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This gives you a real-world experience to prepare you for your future career.

Field trips

Marketing students are all eligible to join the Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry run through Sheffield Hallam University's #GoGlobal scheme.

UG open day 2022

Come to an open day

Find out more at our undergraduate open days. Book now for your place.

Learn more

Future careers

The full degree prepares you for a career in

  • marketing
  • digital marketing
  • public relations
  • corporate communication
  • digital communications
  • marketing communications
  • content management and creation
  • event management
  • promotional management
  • creative team leadership
  • copywriting

Where will I study?

You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map | Campus facilities | Keeping safe on Campus


City Campus map
Location

Howard Street
Sheffield
S1 1WB

Get directions
Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more

Entry requirements

All students

48 UCAS points, including 24 points from one full A level or equivalent, or an alternative qualification such as an Access course.

If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

Year 1

Compulsory modules
Module Credits Assessment
Module: Contemporary Issues Credits: 20 Assessment: Coursework
Module: Introduction To Business Credits: 20 Assessment: Practical
Module: Organisation Management And Delivery 1 Credits: 20 Assessment: Coursework
Module: Organisation Management And Delivery 2 Credits: 20 Assessment: Coursework
Module: Self And Stakeholder Management Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: The Practice Of Accounting, Finance And Economics Credits: 20 Assessment: Coursework
Module: The Practice Of Business Credits: 20 Assessment: Coursework
Module: The Practice Of Business In The Events, Food, Hospitality And Tourism Industries Credits: 20 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Introduction To Pr Credits: 20 Assessment: Coursework
Module: Market And Digital Analysis Credits: 20 Assessment: Coursework
Module: Marketing Research And Employability Credits: 20 Assessment: Coursework
Module: Pr And Persuasion Credits: 20 Assessment: Coursework
Module: Principles Of Marketing Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Marketing Organisations And Society Credits: 20 Assessment: Coursework

Year 3

Compulsory modules
Module Credits Assessment
Module: Global Communications Strategy And Critique Credits: 20 Assessment: Coursework
Module: Marketing Metrics Credits: 20 Assessment: Coursework
Module: Reputations, Issues And Crisis Management Credits: 20 Assessment: Coursework
Module: Sales And Business Skills Credits: 20 Assessment: Coursework
Module: Strategic Approaches To Marketing Management Credits: 20 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Integrated Marketing Communications Credits: 20 Assessment: Coursework
Module: Service And Retail Marketing Credits: 20 Assessment: Coursework

Year 4

Optional modules
Module Credits
Module: Placement Year Credits: -

Final year

Compulsory modules
Module Credits Assessment
Module: Contemporary And Professional Issues In Public Relations Credits: 20 Assessment: Coursework
Module: Go-To-Market In The Digital Environment Credits: 20 Assessment: Coursework
Module: Marketing In A Global Context Credits: 20 Assessment: Coursework
Module: Pr Specialisms Credits: 20 Assessment: Coursework
Module: Strategic Brand Management Credits: 20 Assessment: Coursework
Exam
Elective modules
Module Credits Assessment
Module: Communication Concepts For Marketers Credits: 20 Assessment: Coursework
Module: Foreign Language Credits: 20 Assessment: Coursework
Module: Relationship Marketing Management Credits: 20 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time undergraduate study in 2022/23 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2022/23 is £14,415 per year. During your placement year you will pay a reduced fee of £1,200.

Students sat on a sofa

Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

Learn more

Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF, 751.9KB)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

 

Apply now for a 2022 start

This course has places available in clearing. Call us now on 0330 024 6390 from 6.30am on Thursday 18 August.

Clearing is not open to international students this year.

Call us to apply

Not ready to apply?

Ask us a question about life at Sheffield Hallam.

Ask a question

Where next?

Want to know more about Sheffield Hallam? Get your questions answered with our tips, guides and information.

Image of students in a UG open day

Come to an open day

Meet our students and staff, see our campuses and accommodation, and get all the information you need.

Book now
UG prospectus

Order a prospectus

Find out everything you need to know about studying at Sheffield Hallam.

Order your copy today
Accommodation buildings

Find accommodation

We guarantee accommodation for all first year students. All of our halls are in popular student areas, and close to our campuses.

Find your home from home
Share this page

Cancel event

Are you sure you want to cancel your place on Saturday 12 November?

Close