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Year of Entry 2019/20
MSc

International Marketing

Full-time Marketing

Acquire and develop the specialist knowledge, understanding and skills associated with the relevant professional and managerial functions of international marketing.


Everything you need to know...

What is the fee? Home/EU: £8,000 or £8,800 (with work experience) for the course
International: £13,500 or £15,000 (with work experience) for the course
How long will I study? 1 Year / 15 Months
Where will I study? City Campus
When do I start? September 2019
January 2020

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020

Course summary

  • Develop an understanding of the international marketing management process and how it is applied in industry
  • Identify and develop professional marketing skills in preparation for future application and employment
  • Demonstrate the ability to understand market changes and apply this to the development of international marketing plans and strategies.

The course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses and are well equipped to succeed in the fast-moving world of marketing and business.

How you learn

Your lecturer's view
Watch course leader Scott Jones talk about this course.

The course will use your experience to work through business simulations and develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.

You learn through:

  • traditional lectures
  • seminars

Course leaders and tutors

Pallavi Singh
Pallavi Singh
Senior Lecturer In Marketing

Pallavi Singh is a Senior Lecturer in Marketing at Sheffield Business School, Sheffield Hallam University, Sheffield, UK.

Applied learning

Work placements

An exciting new development and improvement to the course is that you can now choose a work experience route (you source your own placement). This will run parallel to the more traditional, full time non-work experience route. By successfully completing either route, you would achieve an MSc International Marketing.

Live projects

Part of your learning experience will require you to undertake a marketing consultancy project with a real world business, in which you will apply your learning to a live marketing case.

The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.


Future careers

This course prepares you for a career as

  • an international marketing manager
  • business development manager
  • shipping executive in countries such as China, India, Greece, Netherlands and UK

Some of our graduates return home to manage family businesses.

Previous graduates of this course have gone on to work for

  • Robert Bosch SA
  • Servisair
  • Swisscom AG
  • Inlecom Systems Ltd
Student success story
Panisa Jarukornva

‘I love the way we learn and then discuss our thoughts. It generates many ideas and views from the class which will be applicable to my future career.’

Panisa Jarukornvasin, MSc International Marketing, 2018 graduate

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map
City Campus map
Location

Howard Street
Sheffield
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Entry requirements

All students

Normally you need one of the following

• an honours degree

• equivalent professional qualifications

In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows

• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.

• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.

If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Modules studied may differ depending on when you start your course.

Compulsory modules
Module Credits Assessment
Module: Digital Marketing Credits: 15 Assessment: Coursework
Module: Dissertation Credits: 45 Assessment: Coursework
Module: Entrepreneurial Marketing And Innovation Credits: 15 Assessment: Coursework
Practical
Module: Global Brand Management Credits: 15 Assessment: Coursework
Module: International Consultancy Project 1 Credits: 15 Assessment: Coursework
Module: International Consumer Behaviour Credits: 15 Assessment: Coursework
Module: Marketing Decision Making Credits: 15 Assessment: Coursework
Module: Relationship Marketing Credits: 15 Assessment: Coursework
Module: Research Methods Credits: 15 Assessment: Coursework
Module: Understanding Markets Credits: 15 Assessment: Coursework

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting full-time study in 2019/20 is £8,000 for the course without work experience placement or £8,800 with work experience placement.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for international students starting full-time study in 2019/20 is £13,500 for the course without work experience placement or £15,000 with work experience placement.

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Postgraduate student loans

Up to £10,906 available for UK and EU students on most masters courses.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Marketing courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You apply for this course via our online application form.

Apply for January 2020

If you require an alternate version of the application form, please email directadmissions@shu.ac.uk.

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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Find out more about Sheffield Hallam's postgraduate opportunities and community.

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Information for international students

Information for international students including entry requirements by country and funding.

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