Everything you need to know...
International/EU: £16,385 or £17,885 (with work experience) for the course
January 2024
Course summary
- Understand international marketing management and how it’s applied in industry
- Gain professional marketing skills in preparation for future employment
- Demonstrate the ability to understand market changes in a fast-moving industry
- Apply your knowledge to develop international marketing plans and strategies.
This course is well established and enjoys an excellent reputation for producing postgraduate students who can add value to international businesses. With the skills you gain you’ll be well-equipped to succeed in the world of marketing and business.
Sheffield Business School accreditation
Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing us in the top 5% of business schools globally.
Come to an open day
Find out more at our postgraduate open days. Book now for your place.
How you learn
Your lecturer's view
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course will use your experience to work through a range of business simulations. You’ll develop your professional marketing skills with a team of tutors who have a wealth of professional marketing and academic experience.
You learn through
- traditional lectures
- seminars
- group work
- independent study
- a dissertation
On this course, you’ll acquire academic knowledge and applied skills related to international marketing. You’ll study modules on understanding markets, relationship marketing, global brand management, marketing decision making, international consumer behaviour, digital marketing, international consultancy project, research methods and entrepreneurial marketing & innovation. These modules will introduce you to key concepts of marketing and skills – such as marketing decision making and critical thinking in international contexts – providing you with a strong foundation to fulfil your potential.
You will be supported in your learning journey through a number of key areas. These include
- access to our unique student support triangle to help with your personal, academic and career development
- access to our Skills Centre with one to ones, webinars and online resources, where you can get help with planning and structuring your assignments
- industry-specific employability activities such as live projects, learning in simulated environments and networking opportunities
This course is delivered face-to-face over three semesters - teaching is scheduled based on the length of your course and the academic calendar.
Course leaders and tutors
Pallavi Singh
Senior Lecturer In MarketingPallavi Singh is a Senior Lecturer in Marketing at Sheffield Business School, Sheffield Hallam University, Sheffield, UK.
Applied learning
Work placements
You’ll be able to choose a work experience route where you source your own placement to complete during the course. This option runs parallel to the more traditional, full-time non-work experience route. By successfully completing either route, you’ll achieve an MSc International Marketing.
Live projects
As part of your learning experience you’ll complete a marketing consultancy project with a real-world business. Here you’ll be able to apply your learning to a live marketing case. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you from the point of view of business engagement and real-life practical experience.
Future careers
This course prepares you for a career in
- international marketing management
- business development management
- shipping executive management in countries such as China, India, Greece, Netherlands and UK
Some of our graduates return home to manage family businesses.
Previous graduates of this course have gone on to work for
- Robert Bosch SA
- Servisair
- Swisscom AG
- Inlecom Systems Ltd
Student success story
‘I love the way we learn and then discuss our thoughts. It generates many ideas and views from the class which will be applicable to my future career.’
Panisa Jarukornvasin, MSc International Marketing, 2018 graduate
Where will I study?
You study at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support your learning.
City Campus
City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.
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Adsetts library
Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.
Learn moreEquipment and facilities
We’ve invested over £100m in new facilities in the last five years, to help you study how and when you want. This means 24-hour libraries and study spaces designed by our students.
Entry requirements
All students
Normally you need one of the following
• an honours degree
• equivalent professional qualifications
In exceptional circumstances we consider candidates without formal qualifications who demonstrate the necessary experience, intellect and motivation. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more
Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. The standard for non-native speakers of English is as follows
• an IELTS score of 6.0 with 5.5 in all skills (or equivalent) for the full-time route.
• an IELTS score 6.5 with a minimum of 6.0 in all skills for the work experience route.
If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
Modules studied may differ depending on when you start your course.
| Module | Credits | Assessment |
|---|---|---|
| Module: Digital Marketing | Credits: 15 |
Assessment:
Coursework |
| Module: Dissertation | Credits: 45 |
Assessment:
Coursework |
| Module: Entrepreneurial Marketing And Innovation | Credits: 15 |
Assessment:
Coursework Practical |
| Module: Global Brand Management | Credits: 15 |
Assessment:
Coursework |
| Module: International Consultancy Project 1 | Credits: 15 |
Assessment:
Coursework |
| Module: International Consumer Behaviour | Credits: 15 |
Assessment:
Coursework |
| Module: Marketing Decision Making | Credits: 15 |
Assessment:
Coursework |
| Module: Relationship Marketing | Credits: 15 |
Assessment:
Coursework |
| Module: Research Methods | Credits: 15 |
Assessment:
Coursework |
| Module: Understanding Markets | Credits: 15 |
Assessment:
Coursework |
Fees and funding
Home students
Our tuition fee for UK students starting full-time study in 2023/24 is £9,910 for the course without work experience placement or £11,410 with work experience placement.
If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.
International students
Our tuition fee for International/EU students starting full-time study in 2023/24 is £16,385 for the course without work experience placement or £17,885 with work experience placement.
Postgraduate student loans
Up to £11,222 available for Home students on most masters courses.
Additional course costs
This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.
Additional costs for Marketing courses (PDF, 210KB)Legal information
Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.
