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Year of Entry 2019/20
BA (Honours)

Public Relations and Media

Combine practical application with academic theory to become a skilled PR practitioner with a well-rounded understanding of different forms of PR and the media.

Everything you need to know...

What is the fee? Home/EU: £4,625 per year
How long will I study? 6 Years
Where will I study? City Campus
When do I start? September 2019

Course summary

  • Research, plan, implement and manage successful PR and media campaigns.
  • Gain an in-depth knowledge of the media including industries, audiences and texts.
  • Access specially designed teaching rooms to enable content creation and editing.
  • Engage with current debates about the relationship between public relations, the media and wider society.

Examine and evaluate key theories relating to PR and the media and study professional issues on this wide-ranging course. Your studies are led by a team that includes national award-winning industry specialists, with experience across TV, health, charity, public and private sectors, and internationally recognised PR and media theorists.

How you learn

Throughout the course you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning, discussions and student-led exercises and activities where you engage in collaborative activities in face-to-face and virtual learning environments.

You learn through

  • essays
  • practical tasks and projects
  • case studies
  • reports
  • group work
  • concept maps
  • research tasks and projects
  • electronic assessment
  • oral presentations
  • portfolios of work

Course leaders and tutors

Carmel O'Toole
Carmel O'Toole
Senior Lecturer in Media and Public Relations

Applied learning

Work placements

You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, South Yorkshire Police, Sheffield Children's Hospital and in the voluntary sector.

Networking opportunities

Every year we hold industry events that bring you together with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year.

You gain automatic free student membership of the Public Relations Consultants Association (PRCA) and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate.

Future careers

There is demand for skilled PR practitioners across all sectors including TV, fashion, music, politics, consumer, media ,business, sport and many more.

This course prepares you for a career in

  • in-house and agency public relations
  • media relations
  • digital PR
  • event management
  • corporate communications
  • lobbying and political communications
  • radio
  • film and TV production
  • blogging
  • social media
  • content creation
Student success story

Get a behind-the-scenes glimpse of the Radio 1 Breakfast Show with producer Fiona Hanlon - a Sheffield Hallam BA Media graduate - and hear about the invaluable training and contacts the course provided her.


This course is recognised by the Chartered Institute of Public Relations (CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to many industry and personal development opportunities and to the members area of the CIPR website. The website features a dedicated student area which offers help and advice on getting into the PR industry and free online training.

This recognition also allows graduates to become full members of the CIPR without further examination.

Where will I study?

You study at City Campus

City Campus

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map
City Campus map

Howard Street
S1 1WB

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Adsetts library
Adsetts library

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

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Equipment and facilities

On this course you work with our

  • PR hub
  • TV studio
  • radio studios
  • film screening facilities

Entry requirements

All students

Normally GCSE English language and mathematics at grade C or grade 4 or above, plus one of the following

• 112 UCAS points from at least two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant subject. We accept AS levels. We accept General Studies.


• 96 UCAS points from three A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant subject. We accept General Studies.

You can find information on making sense of UCAS tariff points here and use the UCAS tariff calculator to work out your points.

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, in a media-related programme from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

If English is not your first language you must have an IELTS score of 6.5 with a minimum of 5.5 in all skills or equivalent. If your English language skill is currently below IELTS 6.5 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

* Relevant subjects are • media studies • communication studies • film studies • English • creative writing • a foreign language • sociology • politics • history • psychology • accountancy/finance • business/economics • hospitality/events management • dance/performing arts • drama/theatre studies • geography • art and design • graphic design • IT/computing • music/music technology • sciences • sport • world development.

We welcome applications from people of any age. There may be some flexibility in entry requirements provided you have other relevant learning or experience. This must show that you will benefit from and finish the course successfully.

Additional information for EU/International students

This course is not open to international students who require a Tier 4 (General) student visa to study in the UK. If you are an international applicant but do not require a Tier 4 (General) student visa, contact our Admissions Team to find out whether you’re eligible to apply.


The modules for 2019/20 may vary to those given below, which are for academic year 2018/19

Year 1

Compulsory modules
Module Credits Assessment
Module: History Of Pr Credits: 20.00 Assessment: Coursework
Module: Introduction To Pr Credits: 20.00 Assessment: Coursework
Module: Making Media Credits: 20.00 Assessment: Coursework

Year 2

Compulsory modules
Module Credits Assessment
Module: Media Audiences Credits: 20.00 Assessment: Coursework
Module: Media Industries Credits: 20.00 Assessment: Coursework
Module: Writing For Pr Credits: 20.00 Assessment: Coursework

Fees and funding

Home/EU students

Our tuition fee for UK/EU students starting part-time study in 2019/20 is £4,625 per year (based on studying 60 credits per year).

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

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Financial support for home/EU students

How tuition fees work, student loans and other financial support available.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Media, PR and journalism courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

Complete an application form to apply for this course.

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