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Year of Entry 2021/22

Sport Business Management

Prepare for an exciting career in the sports industry on a course with excellent industry ties.

Everything you need to know...

What is the fee? Home: £8,490 for the course
International/EU: £16,070 for the course
How long will I study? 1 Year
Where will I study? Collegiate Campus
When do I start? September 2021
January 2022

University of the Year for Teaching Quality, The Sunday Times Good Univeristy Guide 2020
Sport Business Postgraduate course rankings 2018

Postgraduate course rankings

Our MSc Sports Business Management course is rated 1st in the UK and 4th in Europe (Sports Business Postgraduate Course Rankings 2018).

Course summary

  • Attain the knowledge, skills and attributes required for a professional career in sport.
  • Work with world-class sports organisations on an industry-based project.
  • Undertake an optional 12 weeks of industry placement.
  • Gain a detailed understanding of the core aspects of sports business and finance.
  • Benefit from the experience of tutors with substantial industry, research and consultancy experience.

This course builds upon your existing experience or qualifications in equipping you for an exciting career in sport. You'll learn the ins and outs of this ever-growing industry, gaining the contacts, skills and credentials that you need to make an impact in it.

Graduate View

'This course helps you gain first-hand experience within the sports industry. It gave me a better understanding of the industry, and in particular sports marketing. I am now working in the commercial department for Zenit FC, one of the most successful football clubs in Russia.'
Ekaterina Gulina, MSc Sport Business Management, 2017 graduate

Student view
Ekaterina works at FC Zenit, one of the top football clubs in Russia. In this video, she explains why she's glad she chose the MSc Sport Business Management course at Sheffield Hallam.
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How you learn

Watch course leader Dr Olga Polyakova talk about this course.

On this course, you will develop employability skills alongside detailed knowledge of the global sports industry. You will learn to identify and develop creative solutions for major clients, gain practical experience through optional industry placements and attain a sound theoretical grounding under tutelage from experienced specialists in world-class facilities. You will also have access to an employability adviser who will assist you with one-to-one sessions on application writing, preparation for interview, CV development and individually tailored career guidance.

You learn through

  • lectures
  • seminars
  • workshops
  • research projects for major clients
  • optional industry placements
  • independent learning

Course leaders and tutors

Olga Polyakova
Olga Polyakova
Course Leader for MSc Sport Business Management, Senior Lecturer in Sport Business Management

Olga teaches on Sport Business Management undergraduate and postgraduate programmes

Applied learning

Work placements

You have the option to complete a 12-week work placement, where you receive support and advice from a placement mentor alongside a member of the academic staff. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Recent clients have included Manchester City FC, the International Cricket Council, the Singapore Sports Council, Badminton England, UFC (Ultimate Fight Championship), Sheffield United FC and Sheffield Wednesday FC.

Live projects

As part of your study, you will be required to undertake an industry-based research project, in which you work with sport organisations to develop solutions to problems or explore potential market opportunities.

Networking opportunities

With superb industry ties, as well as opportunities for work placements and research projects, this course offers ample opportunity for networking.

Future careers

This course prepares you for a career in

  • regional, national and international sporting bodies
  • local authority and voluntary sector sport
  • sporting clubs sport leagues
  • major venues and facilities
  • event management organisations
  • sports consultancies
  • player-agent organisations
  • sport related government agencies
  • sponsorship procurement
Student success story

After studying at Sheffield Hallam, Ilia went on to secure a role in the commercial rights department at Zenit football club, Russia. Watch Ilia discussing his experience.

Where will I study?

You study at Collegiate Campus through a structured mix of online lessons and face-to-face teaching with access to digital and online resources to support your learning.

Collegiate campus

Collegiate Campus can be found just off Ecclesall Road, a bustling student district.

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Collegiate Crescent
S10 2BP

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Collegiate library

Collegiate Library can be found just off Ecclesall Road. It's open 24 hours a day, every day.

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Learn more about your department

Find out about the Sports and Physical Activity subject area at Sheffield Hallam University.

Find out more about the centre

Entry requirements

All students

Normally a first degree 2:2 or above in a sport-related or business and management-related subject

OR a first degree 2:2 or above in an unrelated subject, but with experience of working in sport or general business and management.

We welcome enquiries from those who have substantial management experience but who do not have the normal entry requirements. We may invite you for an interview to discuss your particular background, experience and qualifications. Our aim is to ensure you can achieve success on this masters course, but please contact us if you wish to discuss your own concerns. You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam. Find out more

Through accreditation of prior learning (APL), students may claim entry with credit or exemptions on the basis of their existing qualifications, knowledge and experience.

If English is not your first language you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or a recognised equivalent. If your level of English language is currently below IELTS 6.0 we recommend you consider an appropriate Sheffield Hallam University Pre-sessional English course which will enable you to achieve the required level of English.

Additional information for EU/International students

If you are an International or non-UK European student, you can find out more about the country specific qualifications we accept on our international qualifications page. You can also watch a video guide on how to apply.

For details of English language entry requirements (IELTS), please see the information for 'All students'.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Modules studied may differ depending on when you start your course.

Compulsory modules
Module Credits Assessment
Module: Financial Skills For Business Decisions Credits: 15 Assessment: Practical
Module: Global Economics Of Sport Credits: 15 Assessment: Coursework
Module: International Sport Event Management Credits: 15 Assessment: Coursework
Module: International Sports Marketing And The Media Credits: 15 Assessment: Coursework
Module: International Sports Strategy Credits: 15 Assessment: Coursework
Module: Managing People In Sport Organisations Credits: 15 Assessment: Coursework
Module: Researching Sport Management Credits: 15 Assessment: Coursework
Module: Sport Business Consultancy Credits: 15 Assessment: Coursework
Elective modules
Module Credits Assessment
Module: Research Project Credits: 60 Assessment: Coursework
Module: Work-Based Learning Project Credits: 60 Assessment: Coursework

Fees and funding

Home students

Our tuition fee for UK students starting full-time study in 2021/22 is £8,490 for the course.

† If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. More information can be found in our terms and conditions under student fees regulations.

International students

Our tuition fee for International/EU students starting full-time study in 2021/22 is £16,070 for the course.

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Postgraduate student loans

Up to £11,222 available for Home students on most masters courses.

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Additional course costs

This link allows you to view estimated costs associated with the main activities on specific courses. These are estimates and, as such, are only an indication of additional course costs. Actual costs can vary greatly depending on the choices you make during your course.

Additional costs for Sport and physical activity courses (PDF)

Legal information

Any offer of a place to study is subject to your acceptance of the University’s Terms and Conditions and Student Regulations.

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How do I apply?

You apply for this course via our online application form.

You can also use the application form above to apply for future years of entry. If you require an alternate version of the application form, please email

Not ready to apply just yet?

Why not come to our next open day? Open days are the perfect place to talk to staff and students, visit our campuses and get all the information you need. Alternatively, feel free to ask us a question.

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Where next?

Find out more about Sheffield Hallam's postgraduate opportunities and community.

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