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How small designs make a big difference to our lives

Wednesday 23 May 2018

Reading time: 1 minute

Our researchers make design changes to packaging that make our lives easier every day, whilst also reducing cost and environmental impact.

Innovation often comes from small changes. We often think about design in terms of the design we notice – a fast car, a motorboat, the automatic door to your garage – but it’s design on a humbler scale that often makes the biggest difference to our everyday lives.

In this video John Kirkby of Design Futures explains how small changes to packaging improve the user’s experience, and why small innovations can be the most effective.

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