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How a Hallam graduate is shaking up the modelling industry

Friday 14 September 2018

Viewing time: 1 minute

Models with disabilities are underrepresented in media, fashion and advertising. Sheffield Hallam graduate Laura Johnson is seeking to level the playing field.

Laura Johnson studied social work at Sheffield Hallam. After hearing about funding opportunities, she applied for the Grow It Award — part of the University’s Innovation Award scheme. With the support she received, she co-founded Zebedee Management in 2017.

The agency provides representation for models with disabilities. These models are not widely featured in media, fashion and advertising campaigns, and are not regularly offered equal opportunities to audition.

Through its work, Zebedee aims to challenge this long-term industry discrimination and create a more inclusive, diverse society — one in which disabilities are normalised, and people with disabilities are fairly represented.

Zebedee Management now has over 250 models on its books, and works with high-profile clients including Disney, Primark, M&S, River Island and Matalan.

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