'I chose to study my DBA at Sheffield Hallam because I had a great experience studying a masters degree here,' he says.
'A DBA is taught in study blocks, so the information needs to be delivered properly to have longevity with the student. I think the lecturers at Sheffield Hallam capture that essence perfectly.
'The academic support is excellent. The lecturers are very insightful and challenging. They are always available and respond to queries quickly.
'I realised I would be able to run my business on a full time basis alongside my studies. I want to make a contribution to both management and academia as I feel I have both the practical and academic background and experience to do so.
'Changing my thinking has without a doubt been a stand out and I am encouraged to look at things from a different perspective. I think I'm also beginning to use my time more wisely and am less likely to tolerate esoteric contributions.
'My advice for potential DBA students is to think about what you want to get out of it. Be realistic and make sure you understand the time commitment involved.'