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The Wellbeing Accelerator

The changing health and care market and growth in public spend on wellbeing devices has created an exciting opportunity for the AWRC and its partners to work with innovators and businesses to deliver innovations that help people move.

We seek to be a pioneering centre at the forefront of this new technological wellness market, and have created a wellbeing accelerator that through collaboration with industry and academia will

  • develop new concepts and products for this global wellness market.
  • prove ‘what works’ - using the AWRC’s academic expertise and its access to unrivalled networks of research cohorts.
  • use this knowledge to deliver and evaluate effective products to generate commercial value and wellness benefits to individuals, employers, and global healthcare systems.

The AWRC have established a number of strong partnerships to date and seeks to work with many others to help open up these markets, to improve health and happiness through developing innovations that help people move.

“The research undertaken by the AWRC has been of significant help to parkrun, validating our assumptions regarding the wide-ranging physical,emotional and social health benefits and providing the empirical evidence to support the implementation of our mission.”

Chrissie Wellington, Head of Health and Wellbeing, parkrun Global



“Our aim, via our partnership with the AWRC and the KTP project, is to lead the way in developing properly researched, evidence-based wellbeing solutions which provide maximum impact for our clients, their employees and their communities. The research we are undertaking together is both market-leading and ground-breaking, and we strongly believe that it contributes to our mission of helping people take a more proactive and preventative approach to their health and wellbeing.”

Dave Capper
Chief Executive Officer, Westfield Health

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