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Our strategic partnerships

Our strategic partners support the centre in its aim to design, develop and deliver innovations that help people move.

We have strategic partnerships with

  • Canon Medical Systems

Multi-national Japanese company Canon Medical Systems develop and manufacture cutting-edge diagnostic medical imaging solutions including CT, MRI, X-Ray, Ultrasound and Healthcare Infomatics across the globe.

Their investment in the AWRC will involve the provision of a range of their technologies for use in the Centre’s research activities, which are allied with Canon Medical Systems mission to provide medical professionals with solutions that support their efforts in contributing to the health and wellbeing of patients worldwide. 

By partnering with the AWRC, Canon Medical Systems are demonstrating their belief in the importance of the Centre’s objectives, and the need for advancement in global health and wellbeing.

  • Westfield Health

Westfield Health champions health and wellbeing, both in the workplace and in the wider population. With the belief that prevention is better than cure, it recognises the difference that being physically active can have in terms of your physical and emotional wellbeing.

Already recognised as one of the UK’s leading health insurers, Westfield Health is developing new healthcare products and services to push the boundaries in the field of workplace and population health and wellbeing. Continued investment in innovation and technology makes Westfield Health an ideal partner for the AWRC.

The company will be supporting the Centre financially and with in-kind contributions, helping to create ‘innovations that help people move’.

  • parkrun

parkrun is a global running phenomenon with over 900 free timed runs per week across 14 countries and over a million runners registered worldwide.

Over 100,000 people run or volunteer every Saturday in the UK making it one of the world’s most successful running events ever. The aim of parkrun is to make it as easy as possible for people to be physically active and help them to live better for longer. The partnership with the AWRC will enable academics to look at how the free events are impacting on health outcomes and conduct research into the nation's physical activity levels.

The Olympic Legacy Park, on which the AWRC is sited, will be landscaped to include a 1 km running loop that will allow for a junior parkrun to be established.

The parkrun Research Board was established in 2016 by parkrun in collaboration with the AWRC. It is a multi-disciplinary group of between 10 and 15 members who bring relevant and diverse research interests, expertise and experience. The board includes academics, researchers, practitioners and parkrun executives.

We are also partnered with

  • Ingesport GoFit Labs
  • EXOS
  • Sheffield Children’s Hospital Charity
  • National Centre for Sport and Exercise Medicine in Sheffield
  • Sheffield Health and Social Care NHS Foundation Trust


What they say

Our partnership with AWRC forms a critical part of our strategy to invest and partner in research projects that will have considerable benefits to NHS efforts and UK population at large. Our imaging equipment and research and development capability will play a crucial role in identifying and understanding the positive effect of exercise on health and disease prevention, as well as faster rehabilitation of many chronic conditions.

Mark Hitchman, Managing Director, Canon Medical Systems Medical UK


One of the expected benefits of the AWRC will be reduced dependency on the health service. We feel that the Centre shares our ethos and values with its focus on improving the wellbeing of the population.


By supporting this venture, we’ll be helping people to take charge of their own wellbeing while reducing some of the pressure on the NHS – at a time when the need to reduce demand on the service has never been greater.


We see our role as one of taking the AWRC learnings and technologies, and disseminating them on a commercial scale, both nationally and globally.


Through this we will help to bring innovative, yet scalable and relevant products and services to the general populous. Not only will this improve the quality of people’s lives, but will ultimately have a positive economic benefit to businesses across the globe who are already suffering from the effects of unhealthy workforces.

David Capper, Commercial Director, Westfield Health


This partnership will provide an exciting opportunity for us to support research into exercise, wellbeing and social cohesion, which fits with our vision of creating a healthier and happier planet. As the world's largest community of runners and volunteers we have a unique ability to support researchers in understanding how behaviour impacts health and wellbeing.

Tom Williams, Chief Operating Officer, parkrun

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